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  • Beat the 58% Spike in Startup Failures with Cloud-Native Infrastructure
2 min read

Beat the 58% Spike in Startup Failures with Cloud-Native Infrastructure

Software Development
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Beat the 58% Spike in Startup Failures with Cloud-Native Infrastructure
[Source: Unsplash | Christina @ wocintechchat.com]
Article by Ilze-Mari GrundlingIlze-Mari Grundling
Published: June 09, 2025

Key Takeaways:

  • Startup failures surged 58% in early 2024, the highest quarterly total in ten years, according to Carta.
  • A common cause of failure is the inability to scale when growth demands spike.
  • Cloud-native infrastructure allows startups to build scalable, stable products that grow without expensive rewrites or downtime.

Startup failures surged 58% in early 2024, the highest quarterly total for the decade, according to Carta.

A common thread among them was the inability to scale when it mattered most.

That’s why startups nowadays rely on cloud-native infrastructure.

For early-stage teams, it's become one of the smartest technical bets they can make. Without that flexibility, even the strongest startups can’t keep up when growth demands hit.

Editor's Note: This is a sponsored article created in partnership with Unico Connect.

Future-Proofing Through Cloud Design

The biggest advantage of cloud-native design is that its architecture allows startups to keep improving and scaling without expensive rewrites or downtime.

That kind of flexibility is crucial when markets change unexpectedly.

“Cloud-native design is about building a foundation that evolves with your business. Startups need technology that adapts fast and scales seamlessly. That means designing systems that reduce risk, speed up delivery, and keep the door open for continuous innovation, no matter how the market shifts,” said Malay Parekh, CEO of Unico Connect.

Unico Connect’s approach to cloud and DevOps centers around creating scalable, resilient applications.

To support this ongoing adaptability, several cloud-native strategies come into play:

  • Cloud platforms like AWS, Azure, and Google Cloud allow teams to adjust resources without big upfront costs.
    • Infrastructure-as-code and managed services help automate deployment and maintenance, reducing manual mistakes and easing the workload.
  • Building with modular, microservices-based architectures lets startups isolate features, so parts can be updated without affecting the whole system.
    • This flexibility supports continuous integration and deployment.
  • Future-proof technology stacks help startups avoid costly rewrites. Selecting platforms and tools that integrate smoothly and scale horizontally ensures products perform alongside market demands.
    • This strategic foundation supports long-term growth and stability.

Cloud Development Builds for Scale and Stability

Cloud development provides the foundation for building digital products that scale without constant rewrites. But for startups and enterprises, the core challenge remains the same: growing quickly without compromising stability.

Unico Connect treats cloud development as a continuous process rather than a one-off project. The goal is to build software that grows with the business and avoids expensive rebuilds or disruptions.

“Scaling fast often leads companies to patch solutions that create hidden fragilities. True cloud development requires anticipating growth challenges early and embedding stability into every layer of the architecture.

This approach reduces costly disruptions and keeps the business agile as demands evolve,” Parekh added.

Startups need a cloud-native foundation that can grow with them without the pain of constant rewrites or downtime.

Once that’s in place, tools like no-code and AI can help speed up innovation without compromising stability.

Tags:
unico connect 
Ilze-Mari Grundling
Ilze-Mari Grundling
B2B Reporter
Ilze-Mari brings nearly a decade of publishing experience to DesignRush, writing news, interviews, case studies, ghostwritten bylines, and press releases distributed by Reuters, AP, Dow Jones, and others. She was previously Digital Copywriter for CapeTown ETC and an in-house writer for African Decisions, a respected corporate and government journal in Africa, and Johannesburg Stock Exchange Quarterly (JSE) Magazine, the flagship publication of Africa’s largest stock exchange.
Follow on: LinkedIn Send email: ilze@designrush.com
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