AI-powered creative services company Superside announced on Wednesday the launch of Superads, a groundbreaking SaaS platform designed to empower creatives and performance marketers.
The new tool consolidates ad performance data from Meta, TikTok, and LinkedIn, providing advanced AI-powered insights to optimize campaigns and boost ROI.
With free and paid subscription models, Superads stands out as the first analytics platform built for both creative teams and performance marketers, eliminating manual data analysis with its intuitive, feature-rich interface.
The platform also allows users to delve into the "why" of ad performance, analyzing dimensions like tone, emotional triggers, hooks, and colors.
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Superside CEO and Co-Founder Fredrik Thomassen highlighted the tool's importance in a press release, saying the performance of creative executions is the single most important factor in digital marketing success.
Superads equips teams with actionable insights, ensuring they make informed decisions quickly to maximize impact, through key features:
- Instant Ad Insights: Analyze performance across multiple platforms with visual, easy-to-understand metrics.
- Cross-Account Analysis: Save time by reviewing data from multiple ad accounts in one place.
- Custom and AI-Analyzed Dimensions: Understand the impact of creative elements like emotional triggers, value propositions, and audience targeting.
- AI Co-Pilot (Beta): Ask questions, edit reports, and summarize insights for enhanced decision-making.
Jing Kjeldsen, Superside's CTO and co-founder, explained how Superads addresses the evolving needs of performance marketers:
“Superads was developed in close partnership with media buying agencies to address the evolving needs of today’s performance marketers.
Our proprietary AI empowers marketers to drill deep into the creative elements that drive results, while automating the heavy lifting, ensuring a smarter, data-driven approach to ad creation.”
Superside shows how AI turns big data into valuable insights, helping teams make faster, smarter decisions that meaningfully connect creativity with performance.
Measuring Ad Performance for Businesses
Fredrik Olsson Winell, the performance marketing manager at Sana Pharma Medical, shared that before Superads, his team struggled with multiple business insights dashboards and single-account reporting tools.
Now, with Superads, they have a one-stop shop for quick insights into ad performance, enabling them to make data-driven decisions and track performance across multiple ad accounts with ease.
The use of artificial intelligence has gone beyond tech and analytics.
Recently, Coca-Cola used generative AI to remake their classic “Holidays Are Coming” ad, which was met with harsh criticism from creatives.
