Key takeaways:
- White-label AI tools like Brizy’s can help agencies build professional websites more efficiently, reducing the time and effort required.
- AI-driven enhancements, such as improved navigation and content suggestions, can make websites more user-friendly and potentially increase conversion rates.
- Emerging AI trends, including advanced personalization and predictive analytics, offer new opportunities for agencies to optimize websites and improve user engagement.
British computer scientist Tim Berners-Lee created the first website in 1991 using a NeXT computer and key technologies like HTML and HTTP.
But now, 34 years later, you can use AI builders to craft fully functionalwebsites in seconds— a task that once required specialized skills and significant effort.
“It's about empowering your clients to get online in seconds while strengthening your relationship with them,” says Brizy’s Co-Founder and CEO Dimi Baitanciuc.
Brizy’s, no-code AI builder empowers businesses to develop better professional websites smoothly and effortlessly.
Build Custom Websites in Seconds, Not Days | Source: Brizy
According to Dimi, Brizy built the platform with agencies in mind, and what truly sets them apart is Brizy White Label AI — a first-of-its-kind solution.
“It's not just about rapid prototyping, though we've seen agencies achieve faster prototyping and incredible development speed, leading to growth and profitability.”
Read on as Dimi shares the blueprint for building high-converting websites in seconds and how AI-optimized, no-code web development can boost leads by 50%.
Who Is Dimi Baitanciuc?
Dimi, Brizy’s co-founder and CEO, is passionate about building simple, accessible website tools, believing that a strong online presence should be within reach for all businesses. He has a strong background in management, UX/UI, and leadership roles that shape his work at Brizy where he constantly explores new innovations, from AI to cutting-edge design, to improve the website-building experience.
Brizy’s AI website builder creates websites and landing pages in seconds and can adapt to different business types to optimize conversions.
Dimi explains that the tool integrates with platforms like Google My Business to collect relevant data, giving its AI a real understanding of the business’ unique needs.
“This allows for more informed decisions about website structure, functionality, and even content. By pulling details like industry type, services, and branding information, the AI crafts websites tailored to a specific niche,” he explains.
What makes Brizy stand out in the market is its unique combo of speed, branding, and empowerment that helps agencies drive real results for them and their clients:
- Instant proposals: You create near-complete websites in minutes using real business data.
- Branded AI power: You offer AI-powered websites under your brand, boosting your value.
- Client empowerment: Your clients easily manage their own sites, reducing your maintenance burden.
This lets Brizy make smart decisions about everything from website structure and functionality to the actual content itself.
“Think about it: a service business needs booking forms and testimonials front and center, while a bakery wants to showcase its delicious menus and glowing reviews. That's the kind of targeted approach we're talking about.
And it doesn't stop there — the AI continuously learns and adapts, refining its recommendations for even higher conversions over time.
We’ve seen businesses that expand their landing pages to around 15 increase leads by over 50%, and Brizy makes that process incredibly smooth,” he says.
Dimi highlights that they built Brizy to tackle the everyday challenges agencies face. The platform’s core advantages are:
- Speed: It drastically reduces development time, freeing businesses up to focus on what they do best — serving your clients.
- Expertise: It empowers anyone to create professional-looking websites, even without a design background.
- Results: It bakes in conversion best practices from the start so that businesses can see better results, faster.
For Dimi, this platform isn’t just about building websites. It’s focused on building better websites at greater efficiency.
Building Conversion-Focused Mobile Websites with Brizy’s AI
Brizy’s AI plays a crucial role in determining the best design elements for attracting and retaining website visitors.
“Right now, Brizy’s AI focuses on predefined structures we know work well for different industries. The AI fills in the details — images, icons, and text — ensuring everything looks polished. And now, it allows you to regenerate elements independently, ensuring you get the best copy blocks and images for your website,” Dimi says.
Additionally, he explains that Brizy’s AI provides a framework tailored to an agency’s client goals, offering pre-built templates optimized for lead generation, sales, or brand awareness.
“Agencies can tweak these suggestions further using AI-driven insights into user behavior, ensuring every decision aligns with achieving measurable results,” he adds.
Dimi also highlights that, while Brizy AI doesn’t yet offer A/B testing, they see immense potential here.
“Imagine AI analyzing data and recommending tweaks to UI or content to maximize conversions — that’s where we’re heading. What we already see, though, is agencies like CreateGo tripling their profitability and development speed after switching to Brizy. They can prototype and refine websites 3x faster, focusing more on client goals and less on repetitive tasks,” he notes.
But that’s not all.
Brizy’s AI can also help agencies implement successful calls-to-action on websites without needing extensive testing.
Dimi explains how:
“Brizy’s AI analyzes user behavior, industry trends, and design best practices to suggest and even generate optimized CTAs. It can also pre-select optimal placements for CTAs based on websites’ and user flows’ best practices, minimizing the trial-and-error process.
By leveraging best practices per industry, the AI can anticipate what resonates most with target audiences, reducing the need for extensive manual A/B testing. Furthermore, AI can dynamically adjust CTAs based on real-time user interactions, ensuring they remain relevant and compelling for maximum impact.”
Brizy’s integration of AI in web design signals a shift from intuition-based decision-making to data-driven precision, allowing anyone to implement high-performing design elements instantly.
This shift improves efficiency and ensures that websites remain adaptive to user behavior, setting a new standard for digital engagement.
3 Ways Brizy’s AI Streamlines Website Usability
Website usability is a key indicator of user-friendliness. In other words, usability determines how easily users can navigate and interact with a site.
It is one of the most important factors for creating a positive impression among potential customers and boosting conversion rates.
According to Dimi, these are the key ways Brizy’s AI can help improve the overall usability of a website:
- Streamlining navigation: AI evaluates navigation patterns and suggests ways to simplify user journeys, such as optimizing menu structures, shortening form fields, or improving content hierarchy. It ensures that websites are intuitive, reducing friction points that could lead to drop-offs.
- Enhancing content: AI-generated content is concise, well-structured, and often better than what someone without a copywriting background might create.
- Reducing friction: AI ensures the story flows smoothly for visitors, directly impacting usability.
“Considering that businesses, although understanding the importance of conversion optimization, spend very little if not at all on this area, Brizy’s AI helps bridge that gap by making websites more effective without extra cost or efforts,” he adds.
Combine Speed and Responsiveness to Maximize Engagement
Speed and responsive web design often go hand in hand, playing a key role in keeping users engaged and satisfied.
“A fast-loading page is critical — our Brizy Compiler offers a 200% performance boost, improving page speeds by 3x. That kind of responsiveness is a game-changer for keeping visitors engaged. This hybrid approach combines human expertise with AI efficiency, ensuring aesthetic appeal and conversion effectiveness,” Dimi says.
He also highlights that every design from Brizy AI is built with responsiveness in mind.
“The AI ensures layouts work seamlessly across desktop, tablet, and mobile, while the Brizy Builder allows users to refine these designs further.
For mobile users, we focus on elements like thumb-friendly buttons and easy navigation, making the user experience smooth and intuitive,” he adds.
Given that bounce rate is one of the most important user experience and engagement metrics, I was curious to hear from Dimi what impact Brizy’s AI has on reducing the percentage of visitors who leave websites.
He answers that the feature is still in its early days, but it’s already achieving promising results.
“Brizy AI helps identify and address common bounce rate culprits — slow load times, unclear messaging, and irrelevant content. AI helps reduce bounce rates by crafting engaging, visually appealing designs and delivering relevant content for the target audience.
Over time, this AI-driven optimization will play a significant role in reducing bounce rates across the board,” he adds.
AI Trends Agencies Should Leverage
According to Dimi, agencies should pay attention to the following AI trends that may have the most significant impact on conversion-focused website design:
- Hyper-personalization: Forget basic segmentation. AI allows for truly individual experiences. Think tailored content, dynamic offers, and predictive recommendations based on each visitor.
- AI-driven optimization: Let AI do the heavy lifting. Predictive analytics can optimize layouts, CTAs, and even user journeys based on anticipated behavior. This means less guesswork and more data-backed decisions.
- Generative AI for efficiency: Content creation and design can be bottlenecks. Generative AI can help you overcome these, producing compelling copy, optimized visuals, and even A/B test variations in a fraction of the time.
“I’m particularly excited about AI trends like advanced personalization and predictive analytics. Imagine a website that adapts its layout or content in real-time based on who’s visiting — that’s where we’re headed.
AI is also making dynamic content generation and automated A/B testing more accessible, meaning faster optimization cycles.
Tools like conversational AI and voice search optimization are reshaping how people interact with websites, making the entire experience more engaging and conversion-friendly.
Advancements in predictive analytics will reshape how businesses approach conversions,” Dimi says.
To prepare for these AI trends, he advises businesses to:
- Start small, experiment, and focus on the practical applications.
- Implement AI-powered recommendations, personalize key landing pages, and explore AI for content and website creation.
Dimi adds that these are “quick wins that demonstrate the power of AI to your clients and position your agency as a true innovator.”
The future is here and it’s incredibly agile. As such, businesses and agencies should look to adopt these trends to set themselves up for long-term success in today’s highly competitive market.
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