AI has catapulted from a sci-fi concept to an everyday powerhouse reshaping industries.
McKinsey reveals that a staggering 72% of companies worldwide have integrated AI into at least one business function in 2024. In fact, half of them have adopted AI in two or more business functions.
This is a massive leap from 2023 when less than one-third embraced AI at this scale.
Why should this matter to you?
Industry leaders agree: AI isn’t just an option anymore. It’s an essential driver of innovation, efficiency, and competitiveness. Falling behind in AI integration could mean losing ground in a hyper-competitive market, where even a slight edge can make or break success.
Strong competition is the second most common factor leading to business closures. Hence, organizations that don’t integrate AI may struggle to keep up and even survive in the future.
The Most Common AI Use Cases Among Organizations Worldwide
According to Statista, the 5 most common AI use cases among organizations worldwide in 2023 were:
- Computer vision (51%)
- Common applications: Facial recognition, medical imaging, quality control in manufacturing, autonomous vehicles, and visual search in eCommerce.
- Customer engagement (47%)
- Common applications: Chatbots, virtual assistants, CRM systems, call center automation, and customer sentiment analysis.
- Predictive maintenance (43%)
- Common applications: Monitoring manufacturing equipment, power grids, and transportation systems for early signs of wear or failure.
- Natural language processing (38%)
- Common applications: Chatbots, automated translations, sentiment analysis, voice-to-text transcription, and smart assistants like Siri or Alexa.
- Recommended systems (34%)
- Common applications: Product recommendations in eCommerce, personalized content on streaming platforms, and targeted marketing campaigns.

Businesses should be aware of these common AI use cases, as they reveal how organizations are leveraging AI to drive efficiency, innovation, and growth.
By understanding these use cases, businesses can:
- Identify areas where AI can deliver the most value for them
- Uncover opportunities to enhance their operations or customer experiences.
- Benchmark their progress against industry trends and avoid falling behind in the rapidly evolving market
- Stay competitive by adopting proven applications
9 AI Trends Transforming Industries and Reshaping the 2025 Business Landscape
They say a new year brings new resolutions.
As we step into 2025, now is the perfect time for businesses to reassess their strategies, set fresh goals, and explore new possibilities for growth and success.
This is where AI can play a transformative role.
To help, nine leading industry experts join DesignRush and share the biggest AI trends that are reshaping the business landscape in 2025:
#1: AI Brings New Opportunities to Healthcare Systems
IT Medical Head of PR Aleksandra Buimistere believes that the biggest digital trend this year is the widespread adoption of AI-powered solutions within the healthcare sector.
Although initially there was some level of hesitancy in the sector, she highlights that today, there are more and more hospitals, clinics, and doctors seeing the value AI-powered solutions bring not only in terms of cost-saving and efficiency gains but also in patient outcomes.
“AI-powered assistants have the potential to reduce administrative costs by 25% (McKinsey). But also improve patient outcomes by up to 40%, according to scientific research.
Specifically, AI assistants have the potential to improve medication adherence. Only in the US does poor medication adherence account for 10% of all hospitalizations and $100Bn-300Bn of avoidable healthcare costs (Nature.com).
Given the benefits medical professionals can already observe, software development in the healthcare sector increasingly will be offering AI solutions to its clients.”
To prepare for this, Aleksandra advises medical organizations to:
- Invest in workforce training; emphasize AI's benefits and applications, and reassure staff that AI will complement their work, allowing them to focus on more value-added tasks.
- Think ahead about how you are going to use and govern data, even if AI adoption is not immediate.
- With AI-driven healthcare technologies, compliance with data privacy laws such as HIPAA, GDPR, and other regional regulations becomes paramount, establishing dedicated teams to stay ahead of regulatory changes and embed compliance into their digital transformation strategies is vital.
#2: Building Better Brands with AI and Human Ingenuity
Megan Stephens, co-CEO and owner of Willoughby Design agrees that AI is a powerful brand tool.
However, when it comes to building authentic branding and establishing meaningful connections with the audience, she emphasizes the importance of human creativity and guidance.
“As we think about macro trends impacting branding as we move toward 2025, we have to consider AI. Thought leadership around AI will be a hot topic.
While we believe AI can be a useful tool, strong concepts are developed with original thinking and a clear understanding of what makes your brand authentic.
Building connections between people and brands cannot be done without humans guiding the creation," she notes.
Stephens’ insights highlight the value of prioritizing authentic connections guided by human creativity and original thinking.
AI should complement, not replace, human input in the branding process.
In a previous podcast, DesignRush spoke to Mitch Joel, Co-Founder of ThinkersOne, who shared how AI impacts B2B operations. Watch the video to learn more:
#3: AI Changes the Game for Web Design and User Experiences
To stay competitive in 2025, Bogdan Condurache, co-founder and chief product officer at Brizy.io says businesses should leverage AI-powered tools to create accessible, mobile-optimized, and emotionally engaging websites that foster meaningful connections and drive conversions effortlessly:
“AI is reshaping website building in 2025, empowering businesses to thrive in a dynamic digital world.
The future of web design is about fostering meaningful connections through creativity, inclusivity, and engagement. Trends like micro-animations, freehand illustrations, and storytelling aren’t just design elements — they’re how brands resonate emotionally with their audiences.
As accessibility, mobile optimization, and personalized, geo-located content become must-haves, and AI continues to redefine innovation, businesses need tools that make building responsive, engaging, and conversions-driven websites not just possible — but effortless."
Given that consumer expectations are higher than ever, Condurache’s points are valid as optimizing user experiences is more important than ever in driving brand loyalty and boosting website conversions.
#4: Cybersecurity and Cloud Solutions Adapt to AI Innovations
BlueGrid CEO Ivan Dabic shares that AI is redefining cybersecurity and cloud infrastructure and businesses should leverage AI as a strategic partner to stay competitive.
“The cybersecurity industry sees threat actors utilizing AI to be more unpredictable and more efficient.
On the other hand, white hats have more robust tools to keep up with emerging threats and, most importantly, will have tools to predict threat actors' moves.
Then there is an exponential growth of no-code solutions relying on AI disrupting hosting, development, and related service industries,” he explains.
To stay relevant, Dabic suggests taking the following steps:
- Acknowledge AI and its relevance, and adopt it.
- Learn about it ASAP!
- Start training appropriate AI models on your ecosystem.
- Don't reinvent the wheel! Use AI, use tools built around it, and don't waste money and time on building tools that already exist. Don't be in the race against it, make it your running mate.
#5: Smarter Software Development with AI and Machine Learning
According to Enis Kovac, CTO and co-founder of Outecho, in 2025, businesses should work smarter, not harder, by leveraging AI and machine learning (ML) to innovate and outperform competitors.
"In 2025, we believe the future of the software development industry will reach a turning point, and only those with a strong desire to succeed and the ability to change as conditions change will be able to succeed.
That mainly includes AI and machine learning integration, as they are becoming integral to software solutions across industries.
We don't think people will be replaced by AI, but they will be replaced by other people who leverage these technologies to gain a competitive edge.
Now more than ever, the focus is on working smarter, not just harder, and shifting focus towards creating adaptive solutions that can make data-driven decisions in real-time. Those harnessing the power of AI will be fast and first-to-market, which will provide them with a very competitive position,”
To stay ahead of these changes, he highlights that businesses should invest in building or partnering with companies that have expertise in AI and ML.
“Remaining proactive in embracing these technological advancements will be as important as choosing the right, forward-thinking development agency as a partner who will help businesses identify areas where AI and ML can bring them tangible value and then put it into the work,” he adds.
Previously, DesignRush spoke to Emmy Sobieski, a top fund manager and wealth strategist, on how to leverage AI to maximize business growth. Watch the video to learn more:
#6: AI Drives Transformation in Workplace Productivity
Bethany Heck, Director of Design Systems, Smartsheet, points out that AI will largely impact work management and is expected to transform workplace processes by enhancing planning, execution, and scalability.
“We believe AI will dramatically — and positively — impact work, from planning to execution to scaling. There is still so much to learn to unlock this technology’s true potential in the workplace. It’s a fascinating time for Smartsheet and our customers,” she says.
#7: Preparing for a Cookieless Future with AI and Privacy-Friendly Solutions
Ran Avrahamy, CMO of AppsFlyer, suggests that we are seeing how AI is redefining creative optimization in real-time.
“We are entering an era where predicting campaign success before launch, co-creating concepts, and achieving new levels of precision and personalization become the norm.
Privacy-friendly innovation will be critical as we move into a cookieless world.
The future of marketing belongs to those who embrace collaboration. By integrating creative, performance, and analytics teams, brands can harness AI to optimize spend, reduce risk, and amplify results,” he highlights.
To prepare for these changes, Avrahamy points out that businesses should invest in tools that balance compliance with innovation, ensuring campaigns remain impactful and adaptable in an ever-changing landscape.
#8: Finding Harmony Between AI and Genuine Human Connections
SmartSites Co-Founder Michael Melen highlights two key aspects shaping web design in 2025: the transformative impact of AI and the increasing importance of authenticity.
He believes that AI-powered tools are becoming more advanced, streamlining the design process and enhancing efficiency, especially for the content generation piece of website design.
However, he also highlights the drawbacks of leveraging AI.
“The downside is a potential loss of creative vision, as AI-generated designs risk becoming repetitive and lacking originality.
As AI becomes more prevalent, consumers will increasingly seek authenticity and grow wary of AI-generated content and visuals.
Signals of real life — like candid, imperfect photos of company events or social proof from platforms like Instagram — will stand out as markers of genuine connection.
Authenticity will become a competitive advantage. I wouldn’t be surprised to see trust badges emerging, proudly declaring websites or content as “AI-free” to reassure skeptical audiences.”
#9: Personalization Takes Center Stage in AI-Driven Customer Experiences
Stacy Peled, VP of Publisher Partnerships at AnyClip, believes that AI advancements in video creation and live streaming will enable businesses to deliver personalized, interactive experiences that boost engagement and ROI.
“We foresee AI becoming even more integral to video content creation and distribution, with advancements in generative AI enabling more personalized and interactive content experiences.
Additionally, we expect to see greater integration of AI with live video streams, allowing for real-time content adaptation and monetization.
These trends will likely result in even higher engagement rates, as content becomes more closely aligned with viewer interests, and ROI will continue to grow as businesses can more effectively target and monetize their audiences,” she says.
Helen Shaw, Marketing Manager at EarFun shares a similar opinion, highlighting that with the help of AI, businesses can deliver truly tailored experiences:
“The audio industry is constantly evolving, and we believe the next big leap will be in creating even more personalized and immersive experiences. Technologies like AI and machine learning are set to transform how we listen, making audio smarter and more intuitive.
Imagine devices that automatically adjust sound settings to match your environment or preferences — offering a truly tailored listening experience.”
AI plays a key role in personalization by analyzing user behavior in real-time. This enables brands to develop highly tailored content, offers, and customer experiences while strengthening their relationships and loyalty.