Video hosting platform Vimeo recently launched the first-ever REFRAME, bringing together industry leaders, agencies, video professionals, and Fortune 500 brands for a conference.
The event was also a celebration of the platform's 20th anniversary, marking two decades of video media innovation.
To promote the success of REFRAME and tout the platform's focus on high resolution, Vimeo tasked Uncommon Creative Studio to create a clever campaign that merged video and physical OOH media.
"It's a story challenging the rules of design itself. Adding a new element never used in a design system before, one that only Vimeo could own: resolution," Uncommon Co-Founder Nils Leonard said in a statement.
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Working with Havas Media and Talon OOH, Uncommon created an evolving set of billboards and posters that gradually increased their resolution to 8K HDR as participants and passersby approached the event venue in New York City.
Soon, Vimeo's flagship event may grow to be one of the top communications conferences, gathering industry professionals and leaders to shape the future of video hosting and streaming.
By partnering with a renowned creative agency like Uncommon, it has taken the first step in cementing REFRAME as an industry event to watch out for.
Painting a Picture in HD
REFRAME featured insights from a wide range of key speakers, including Vimeo CEO Philip Moyer, TED speaker Bilawal Sidhu, Gartner analyst Forest Conner, and popular entrepreneur and celebrity Martha Stewart.
The conference explored next-gen video tech, covering topics like the future of AI and customer engagement.
With its first-ever video innovation festival being a significant success, Vimeo will continue its efforts to establish REFRAME as a leading marketing and communications conference in the years to come.
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Meanwhile, Uncommon has grown to become known for designing unique and attention-grabbing campaigns.
In November, the creative studio was tapped by Beats to helm a campaign starring Erling Haaland, exaggeratedly showcasing the football star's dedication to training.
That same month, Uncommon also partnered with The Ordinary for an anti-Black Friday campaign that saw innovative OOH ads installed all over London.
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