Wieden+Kennedy, Ford’s lead US advertising agency, just added the automaker’s global business to its growing account, ousting BBDO.
Ford confirmed that Wieden+Kennedy is taking over lead global creative and brand strategy work from BBDO, as the automaker attempts to streamline its marketing and bolster brand consistency across the board.
“Ford brand is doing this to streamline its global marketing business under one creative agency to drive brand consistency globally and provide greater operational efficiencies,” the automaker stated. “BBDO, a valued Ford partner, will handle CRM (Customer Relationship Marketing) in the U.S. while WPP remains a key part of Ford’s multi-agency team, leading activation. All three agencies will continue to play a key role on our multi-agency team and be expected to elevate our creativity.”
The brand made several drastic changes to its marketing team back in 2018.
That's when Wieden+Kennedy became part of the family, acting as “a creative and innovation partner” to Ford.