Tech giant LG Electronics is teaming up with multi-platinum creative artist, musician, and entrepreneur will.i.am to launch a brand-new line of audio products.
Dubbed xboom by will.i.am., the new project aims to position the brand's flagship speaker as a cultural centerpiece to create a wholly unique listening experience.
will.i.am will take on the role of "Experiential Architect" for LG xboom, utilizing his years of expertise in music, pop culture, and tech to contribute to the brand's decisions in product design and development.
In a press release, the Black Eyed Peas member highlighted how the partnership will enable the creation of more experiences that will shake up the industry:
"By bringing our cutting-edge technology and distinctive creative visions together with LG xboom, we want to foster an iconic culture where people can explore their passion for music with others on a whole new level."
The product range will launch in 2025, debuting at leading tech event CES.
It includes Bluetooth speakers and wireless earbuds, with the latter being the first product to be marketed.
By teaming up with a renowned artist, LG drums up interest for its latest venture, which is made especially for music fans.
Aside from campaigns, brands can also utilize influencer marketing in major projects and product development situations to boost credibility, increase awareness, and widen audience reach.
Boom, Boom, Boom
Every xboom by will.i.am. product will feature the artist's signature branding, owing to his major contributions to the line's signature sound, characterized by balanced tones and powerful bass.
It also features two listening modes: a bass-heavy sound to get listeners in the groove, and a soothing EQ for easy listening.
Overall, the new offering is designed to put music enjoyment first.
This is accentuated by the addition of an ergonomic strap handle and multicolored lights that are synchronized to the beat of the music being played.
Furthermore, each product within the collection will feature an interactive audio experience powered by AI, courtesy of will.i.am's RaiDiO.FYI.
This feature allows listeners to have a two-way conversation in real-time with topic-based "STAiTiONS."
This isn't the first time LG has featured the Black Eyed Peas in its campaign.
LG previously featured the popular group's hit single "Boom Boom Pow" in a global campaign for the xboom speaker back in October.
