Website creation platform Wix promotes creativity and self-reliance in its latest campaign, encouraging current and future business owners to "Do it. Yourself."
Directed by Tim Brown of production company 1stAveMachine, the effort pushes entrepreneurs to follow through on plans and trust themselves to turn goals into reality.
The campaign is an evolution of "DIY," taking the term past its small-scale connotations to say that self-made efforts are just as capable of producing life-changing results.
Consider it a rite of passage 😂 pic.twitter.com/Ufe5F7hp5M
— Wix (@Wix) December 10, 2024
In a statement, Brown highlighted how confidence, creativity, and determination are key to building a business from scratch:
"This campaign emanates that journey — the exhilarating highs, the resilience needed to overcome challenges, and the pride of watching an idea grow into something real and impactful."
The campaign, which currently runs across digital and social, positions Wix not just as a website builder but as a jumping-off point for success stories.
By encouraging users to believe in themselves, Wix's campaign examines its target audience's self-perception and inspires them to achieve more.
This underlines the importance of brand storytelling and emotional impact in turning a good campaign into a great one.
In this way, the brand is empowering its target audience — individuals, start-ups, and Wix web design agencies — so that they, too, can help create brighter futures for themselves or their clients.
Making Dreams a Reality
The spot opens with a tired father whose plans to put his crying baby to sleep fail each time.
After being inspired by a bedtime solution that actually works, he gets to work immediately by building a website with the help of Wix's AI tools.
A narrator describes the exciting nature of brilliant ideas, as the scene shifts to a knitting enthusiast who turned her hobby into a full-time career as a fashion designer.
Next, a man at a pizzeria transforms his business with a sleek new website, while a woman creates graphics for a rave she organizes and performs at.
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Finally, a man is able to turn his passion for dance into a thriving business with the help of a new website.
The commercial ends with the message, "From taking the first step to seeing it all come together, you can do it, yourself."
Back in August, Wix Studio Head of Product Nir Sadeh joined DesignRush for an exclusive interview that uncovered fresh insights into creating a unique user experience.
Meanwhile, Wix Studio General Manager Gali Erez discussed no-code and low-code development in a podcast.