Costa Coffee has named Wunderman Thompson as its global agency of record for brand strategy. This is the first Costa Coffee campaign for WPP’s agency, promoting the British chain’s new “Fridays are a big deal” offers, available to Costa Club members.
The New York-based marketing agency will coordinate the coffee chain’s marketing efforts and branding across its large international market consisting of 41 countries. Wunderman Thompson took over from BBH London, who handled creative marketing for Costa Coffee prior to the latest arrangement.
The marketing campaign will consist of in-store and radio advertisements, each inviting Costa Club reward program members to drop by their nearest Costa Coffee on Friday and enjoy weekly deals. Each Friday, a new type of reward will welcome coffee afficionados who drop by one of the UK’s 2,800 Costa Coffee locations.
Last year, Costa Coffee hired M&C Saatchi Group and Pablo London to rethink its previous loyalty program. Now, amidst growing inflation and general economic downturn, the coffee chain offers “treats” for its loyal customers in hopes of making its product more easily accessible. It will include staple promotions, such as “buy one, get one free” and discounts on certain items after meeting conditions.