Brian Dean sold Backlinko to SEMrush in January. DesignRush talked to Brian about the decision behind this acquisition.


Brian Dean surprisingly sold Backlinko, the authoritative blog for next-level SEO training and link-building strategies, to SEMrush in January. He then co-founded Exploding Topics, an SEO trend detection platform.

DesignRush, a B2B marketplace connecting businesses with agencies, interviewed Brian Dean to learn more about his decision to sell Backlinko and acquire Exploding Topics. In the interview, we also touched upon several SEO matters.

Interview highlights include:

  • His shift from a registered dietitian and professor into digital marketing
  • The biggest SEO lessons he’s learned
  • SEMrush acquisition of Backlinko and his current involvement with the company
  • How Exploding Topics benefits businesses
  • The biggest 2023 SEO trends

Get to know these and more in the full Spotlight interview.

About DesignRush: is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects.