Brands have seven seconds to make a first impression. DesignRush talked to David Shultz of Sans Serif about companies’ biggest branding and identity challenges.
MIAMI - DECEMBER 23, 2022
Consumers make their first impressions in only seven seconds, as shared by Forbes. It suggests that brands should invest in strong identities to ensure they are memorable and build trust among their audiences.
Interview highlights include:
Get to know these and more in the full Spotlight interview.
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