62% of users who have negative mobile brand experiences are less likely to buy from these brands in the future. DesignRush recognizes SEM Nexus for its outstanding work on the MIBit app design.


57% of users would never recommend a business with a bad mobile design. In fact, bad mobile experiences are the reason why 62% of users are less likely to purchase from these brands in the future, as pooled by Wilderness Agency.

DesignRush, a B2B marketplace connecting businesses with agencies, through its Best Design Awards program, recognizes SEM Nexus for its standout work on MIBit app design.

The app design for MIBit, a peer-to-peer borrowing marketplace, relies on a simplistic design and strong user experience to facilitate fast and transparent transactions.

The award-winning agency opted for “to-the-point” design over flashy aesthetics, yet it created an appealing app that connects sellers and buyers swiftly, efficiently and conveniently.

Key design highlights include:

  • Usage of on-brand lime green color to ensure user attention
  • Carefully chosen typography that accelerates usability
  • Simple and to-the-point messaging
  • Plenty of white space for a cleaner look
  • A well-planned visual hierarchy

Explore the full design and expert analysis here.

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