Logo design and packaging drive 36% of purchase decisions in the food and beverage industry, making it more effective in influencing consumer behavior than TV ads, online reviews, or friend recommendations. DesignRush reached out to F&B branding consultants for tips for creating a logo that drives brand recognition and customer loyalty.
NEW YORK - NOVEMBER 26, 2021
Logo design and packaging influence 36% of purchase decisions in the F&B industry making it a more powerful driver of consumer behavior than TV ads or online reviews. F&B brands that invest in strategic logo design can increase customer loyalty and brand recognition.
DesignRush, a B2B marketplace connecting brands with agencies, leveraged its 11,000-agencies-strong network for quick insights – or “QuickSights” – on how to make food and beverage logos memorable.
1) THE LOGO SHOULD REFLECT THE COMPANY’S MISSION
According to Kevin Keating, president at PKG Brand Design, brands with a clearly defined mission are better positioned to form a visual identity consumers can relate to.
“The foundation of your food or beverage brand identity needs to start with your brand’s mission,” said Keating. “It answers who are you and why you are here. This will help shoppers understand and bond with your brand. [...] Lastly, make [your logo] timeless.”
2) INNOVATION SPEAKS TO CUSTOMERS
Abhinav Agarwal, CEO and co-founder at Brandemic, key target market focus and understanding the new generation of consumers is a winning recipe.
“F&B branding has evolved greatly with the popularity growth of digital distribution channels and social media,” said Agarwal. "Innovation and key target market focus are imperative to creating a good F&B brand logo. Some logos that hit the nail right in the head have been McDonald’s, Redbull, Domino’s, Coca-Cola. These logos […] are easily scalable, speak to the customers and create space for effective marketing and campaigning.”
3) SIMPLICITY IMPROVES RECOGNITION & MEMORABILITY
Shalini V, creative director at Incognito Worldwide, recommends simplicity as a time-tested design quality.
"A great logo has two qualities,” said Shalini. "It is easily recognizable, and memorable. It simply needs to stand alone to work."
To help businesses develop logos for long-lasting recognition, DesignRush released the November list of food and beverage logo design companies:
1) PKG - pkgbranding.com
2) Incognito Worldwide - inwwc.com
3) Agency Brandemic India - brandemic.in
4) Loka Design - loka.co
5) Slice Design - slicedesign.co.uk
6) DePersico Creative - depersico.com
7) Left Hand Design - lefthd.com
8) Appetite Creative - appetitecreative.com
9) Level Group - levelnyc.com
10) Truly Deeply - trulydeeply.com.au
Brands can explore the top food and beverage logo design companies by location, size, average hourly rate and portfolio on DesignRush.
About DesignRush:
DesignRush.com is a B2B marketplace connecting brands with agencies through expert reviews and agency ranking lists, awards, knowledge resources and personalized agency recommendations for vetted projects.
