Studies show that pages with a meta description get 5.8% more clicks than those without a description. DesignRush shared the necessary steps to create meta descriptions that drive traffic, as well as the top content marketing agencies with experience creating high quality meta descriptions.

 

Studies show that pages with a meta description get 5.8% more clicks than those without a description.

DesignRush, a B2B marketplace connecting brands with agencies, shared the key steps for creating meta descriptions that promote content and draw in visitors, and identified the top content marketing agencies with expertise in writing meta descriptions.

The steps to writing the best meta descriptions are:

1. Research SERPs to determine what competitors are doing
2. Use active, actionable voice and include a Call-to-Action
3. Create unique meta descriptions and avoid duplicate tags
4. Meta descriptions should match the content on the page
5. Communicate benefits and urgency, showing the value of the offering

The top examples of meta descriptions are:

1. Airbnb
2. Taco Bell
3. Majesty guitars by Music Man
4. Beyond Retro
5. Digital Silk

The top content marketing agencies are:

1. Altitude Internet – altitude-internet.co.uk
Expertise: Digital Marketing, SEO, Paid Media & Pay Per Click and more

2. Approach SEO – approachseo.com
Expertise: Digital Marketing, SEO, Content Marketing & Copywriting and more

3. Birch River Design Group – birchriverdg.com
Expertise: SEO, Paid Media & Pay Per Click, Content Marketing & Copywriting and more

4. Blue Giant – bluegiant.tv
Expertise: Branding, Creative Services, Website Design and more

5. Bluleadz – bluleadz.com
Expertise: Digital Marketing, SEO, Paid Media & Pay Per Click and more

6. Boost Shop – boost-shop.io
Expertise: Digital Marketing, SEO, Paid Media & Pay Per Click and more

7. Brand You - Web & Digital Agency – brandyoudigitalagency.ie
Expertise: Digital Marketing, Website Design, SEO and more

8. DEEPBLUE – deepblue.com
Expertise: Digital Marketing, SEO, Website Design and more

9. Dobies Health Marketing – dobieshealthmarketing.com
Expertise: Digital Marketing, SEO, Content Marketing & Copywriting and more

10. Evolve Digital – itsevolve.com
Expertise: Paid Media & Pay Per Click, Digital Marketing, Content Marketing & Copywriting and more

11. First Fig Marketing & Consulting – firstfigconsulting.com
Expertise: Digital Marketing, SEO, Paid Media & Pay Per Click and more

12. Growth 360 – growth-360.com
Expertise: Digital Marketing, SEO, Paid Media & Pay Per Click and more

13. Growwwise – growwwise.com
Expertise: SEO, Content Marketing & Copywriting, eCommerce Marketing and more

14. HYPE Dhaka – hypedhaka.com
Expertise: SEO, Paid Media & Pay Per Click, Content Marketing & Copywriting and more

15. JS-interactive.com – js-interactive.com
Expertise: Digital Marketing, SEO, Paid Media & Pay Per Click and more

16. LOUD Marketing – loudreputation.com
Expertise: Digital Marketing, SEO, Content Marketing & Copywriting and more

17. MESH Interactive Agency – meshagency.com
Expertise: Digital Marketing, SEO, Paid Media & Pay Per Click and more

18. Mountain Air Marketing CO – mountainairmarketing.com
Expertise: Digital Marketing, SEO, Content Marketing & Copywriting and more

19. Olive Street Design – olivestreetdesign.com
Expertise: Paid Media & Pay Per Click, SEO, Content Marketing & Copywriting and more

20. Penny Marketing – apennymarketing.com
Expertise: SEO, Paid Media & Pay Per Click, Content Marketing & Copywriting and more

21. PH3 Agency + Brewery – ph3.us
Expertise: Paid Media & Pay Per Click, Digital Marketing, Content Marketing & Copywriting and more

22. 10 Forward – 10forward.ae
Expertise: Digital Marketing, SEO, Content Marketing & Copywriting and more

23. The Influence Agency – theinfluenceagency.com
Expertise: Digital Marketing, SEO, Content Marketing & Copywriting and more

24. Window To Recovery – windowtorecovery.com
Expertise: Digital Marketing, SEO, Paid Media & Pay Per Click and more

Brands can explore the top content marketing companies by location, size, average hourly rate and portfolio on DesignRush.

About DesignRush: DesignRush.com is a B2B marketplace connecting brands with agencies. DesignRush features the top agencies around the world, including the best Digital Agencies, Software Developers, Logo Design, Branding, Digital Marketing, Website Design, eCommerce Web Design Companies and more.

Source: Yahoo! Finance

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