"

63% of marketers cite data-driven personalization as the hardest digital strategy to implement. DesignRush interviewed Rich Gardner of Klaviyo about the benefits of marketing automation in personalizing client communications.

MIAMI - OCTOBER 21, 2022

According to eMarketer, 63% of marketers claim that data-driven personalization is the most difficult digital strategy to execute.

DesignRush, a B2B marketplace connecting businesses with agencies, interviewed Rich Gardner of Klaviyo to learn how businesses can use marketing automation to personalize client communication.

Interview highlights include:

  • Klaviyo’s growth from one to over 100,000 paying customers
  • Why the company partners with eCommerce tools and what it means for customers
  • Ways for businesses to build personal connections with their customers
  • Five essential tricks for eCommerce businesses to leverage in their SMS and email marketing strategies
  • How to provide exceptional customer service
  • The company’s plans for growth

Get to know these and more in the full Spotlight interview.

About DesignRush:

DesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects.

Need Help Selecting Agency

Need Help
Selecting The Right Agency?

We can help you find verified agencies that fit your budget and other requirements within just a few days and free of charge.

Start receiving proposals now!

Tell Us About Your Project