63% of marketers cite data-driven personalization as the hardest digital strategy to implement. DesignRush interviewed Rich Gardner of Klaviyo about the benefits of marketing automation in personalizing client communications.
MIAMI - OCTOBER 21, 2022
According to eMarketer, 63% of marketers claim that data-driven personalization is the most difficult digital strategy to execute.
DesignRush, a B2B marketplace connecting businesses with agencies, interviewed Rich Gardner of Klaviyo to learn how businesses can use marketing automation to personalize client communication.
Interview highlights include:
- Klaviyo’s growth from one to over 100,000 paying customers
- Why the company partners with eCommerce tools and what it means for customers
- Ways for businesses to build personal connections with their customers
- Five essential tricks for eCommerce businesses to leverage in their SMS and email marketing strategies
- How to provide exceptional customer service
- The company’s plans for growth
Get to know these and more in the full Spotlight interview.
DesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects.