63% of marketers cite data-driven personalization as the hardest digital strategy to implement. DesignRush interviewed Rich Gardner of Klaviyo about the benefits of marketing automation in personalizing client communications.

MIAMI - OCTOBER 21, 2022

According to eMarketer, 63% of marketers claim that data-driven personalization is the most difficult digital strategy to execute.

DesignRush, a B2B marketplace connecting businesses with agencies, interviewed Rich Gardner of Klaviyo to learn how businesses can use marketing automation to personalize client communication.

Interview highlights include:

  • Klaviyo’s growth from one to over 100,000 paying customers
  • Why the company partners with eCommerce tools and what it means for customers
  • Ways for businesses to build personal connections with their customers
  • Five essential tricks for eCommerce businesses to leverage in their SMS and email marketing strategies
  • How to provide exceptional customer service
  • The company’s plans for growth

Get to know these and more in the full Spotlight interview.

About DesignRush:

DesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects.

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