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80% of online companies leverage viral marketing to power-up their advertising strategies. DesignRush shares two Ketchum campaigns to show how humanizing helps improve viral marketing strategies.

MIAMI - OCTOBER 26, 2022

80% of online businesses rely on viral marketing to power-up their advertising strategies, as shared by Campaign Monitor. It suggests that viral marketing can be an effective tactic that helps organizations drive measurable results online — only if done right.

DesignRush, a B2B marketplace connecting businesses with agencies, shares two Ketchum campaigns to show an approach that works for an effective viral marketing campaign.

The news piece covers:

  • The difference between organic campaigns and amplified campaigns
  • How Ketchum helped Adobe’s campaign achieve viral status while promoting creativity and diversity
  • How Ketchum leveraged subversion for the viral Build a World of Play campaign for Lego

Read more about Ketchum’s campaigns in this Spotlight news feature.

About DesignRush:

DesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources and personalized agency recommendations for vetted projects.

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