80% of online companies leverage viral marketing to power-up their advertising strategies. DesignRush shares two Ketchum campaigns to show how humanizing helps improve viral marketing strategies.
MIAMI - OCTOBER 26, 2022
80% of online businesses rely on viral marketing to power-up their advertising strategies, as shared by Campaign Monitor. It suggests that viral marketing can be an effective tactic that helps organizations drive measurable results online — only if done right.
DesignRush, a B2B marketplace connecting businesses with agencies, shares two Ketchum campaigns to show an approach that works for an effective viral marketing campaign.
The news piece covers:
- The difference between organic campaigns and amplified campaigns
- How Ketchum helped Adobe’s campaign achieve viral status while promoting creativity and diversity
- How Ketchum leveraged subversion for the viral Build a World of Play campaign for Lego
Read more about Ketchum’s campaigns in this Spotlight news feature.
DesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources and personalized agency recommendations for vetted projects.