91% of leading companies are investing in AI. DesignRush spoke to PJ Pereira to learn about AI’s impact on the creative sector.
NewVantage found out that over 90% of leading organizations are investing in AI. Given that 54% of businesses using AI reported cost savings and efficiencies, as per IBM research, investments in AI initiatives are only expected to grow across industries.
DesignRush, a B2B marketplace connecting businesses with agencies, interviewed PJ Pereira, an industry leader in advertising, to learn how AI is changing the creative sector as well as to hear his story on how he entered the world of advertising.
Interview highlights include:
- The correlation between rationality and creativity
- The biggest challenge when breaking into the creative industry
- The best advice to give someone breaking into the sector today
- Pereira’s opinion on AI and its development
Get to know these and more in the full Spotlight interview.
About DesignRush:
DesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects.
