Shannon Ritchey Of Evlo Fitness Rebrands Fitness As Less Pain, More Gain [DesignRush Spotlight]

Evlo Fitness' successful branding placed the company at the forefront of the fitness revolution. DesignRush talked with Shannon Ritchey about rebranding fitness as less pain, more gain.

MIAMI - OCTOBER 07, 2022

Evlo Fitness Founder Shannon Ritchey teaches a new fitness method for how to lose weight while working smarter, not harder. This “gentle approach” to fitness wasn’t easy, but thanks to the company’s successful branding, Ritchey built her business and placed Evlo at the forefront of the fitness revolution.

DesignRush, a B2B marketplace connecting businesses with agencies, interviewed Ritchey and touched upon several matters including:

• Ritchey’s personal story which influenced her approach to fitness
• The three key elements in rebranding Evlo Fitness
• The challenges she encountered as the owner and face of the brand
• Best advice for businesses that want to launch in a competitive industry such as health and fitness

Get to know these and more in the full Spotlight interview.

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