Only 35% of marketers see that understanding campaign ROI is important. DesignRush reached out to experts to discover the most frustrating requests and expectations they’ve received from clients.
MIAMI - JUNE 28, 2022
Marketers rely on various strategies to get desired results. Although not guaranteed, they can be achieved, except for unrealistic expectations. HubSpot reports that only 35% of marketers consider understanding the ROI of their campaigns “Very Important” or “Extremely Important.”
DesignRush, a B2B marketplace connecting businesses with agencies, leveraged its 13,000-agencies-strong network for quick insights – or “QuickSights” – on the most frustrating requests and expectations they’ve received from clients.
1) “I NEED EASY WEBSITE FIXES”
Bubbly Creative Founder & Creative Director Cara Chatellier finds it frustrating when clients don’t value her services and call the job “easy.”
“I had a client reach out recently who needed really "easy" fixes made to their website,” said Chatellier. “I gave her a quote and she was taken aback by the figure. She said the changes were easy! Meanwhile, the site wasn't mobile-optimized, didn't have a top menu, had barely any content...and the list goes on. It's difficult when people call your job "easy" and don't properly value your services. Needless to say, we didn't work together.”
2) “SEO COSTS A LOT, I CAN’T AFFORD IT”
Jeffrey Magner, owner of Bighorn Local SEO, finds it annoying when clients who spend a fortune on PPC ads say they have no money to invest in SEO.
"It's frustrating when clients who spend a ton of money on advertising have no budget left for SEO — and complain that their tiny SEO budget is not generating enough leads,” said Magner. “While PPC or Google ads make it possible for businesses to bid on the chance to show their ad on the search engine, investing in SEO can result in higher rankings and help enhance online presence in the long run.”
3) “I WANT TO SEE GUARANTEED RESULTS IN THREE MONTHS”
Jitesh Keswani, CEO of e intelligence, shares their own struggle but notes that showing client success stories and case studies to demonstrate that results can be achieved with enough time is the key to making clients understand.
“e intelligence recently onboarded an eCommerce company [that] expected a boost in organic traffic by 30% and sales by 25% in 3 months through SEO,” said Keswani. “Almost all of us have faced [such] difficult clients that harbor unrealistic expectations based on little or no solid knowledge of digital marketing. Such instances can often be frustrating, and keeping cool [...] is essential to preserving your reputation [...]. We used earlier client success stories and case studies to help them understand why it may not be a realistic expectation and how SEO works.”
DesignRush identified the June list of the best digital marketing companies that can help clients establish their business goals and set trackable metrics and a realistic timeline to achieve them.
1. 2moro - 2moro.pl
Expertise: Public Relations & Media, Social Media Marketing, Influencer Marketing and more
2. LEO Digital Marketing - visitleo.com
Expertise: Social Media Marketing, SEO, Web Design and more
3. No Revisions - norevisions.co
Expertise: Social Media Strategy, Copywriting, Campaign Development and more
4. Deyo Digital - deyodigital.com
Expertise: Content Marketing, SEO, Advertising and more
5. You'll Enjoy - youll.be
Expertise: Copywriting, Digital Communications, Social Media Management and more
6. GhostWriting Venture - ghostwritingventure.com
Expertise: Social Media Marketing, SEO, Ghostwriting and more
7. Branding Bosses - brandingbosses.com
Expertise: Content Creation, Social Media Management, Branding and more
8. Market Wavegen - marketwavegen.com
Expertise: Content Marketing, Email Marketing, Social Media Advertising and more
9. Bubbly Creative - bubblycreative.com
Expertise: Content Strategy, Social Content & Digital Ads, Email Marketing and more
10. Dos Mundos Creative - dosmundoscreative.com
Expertise: Email Marketing, Conversion Optimization, Inbound & Outbound Marketing and more
11. RTS Consulting - rts-consulting.com
Expertise: PPC Management, Social Media Marketing, SEO and more
12. Become Digital Today - becomedigitaltoday.com
Expertise: Lead Generation, Content Creation, Web Design and more
13. Serendipity Marketing - serendipity-marketing.com
Expertise: Email Marketing, Content Marketing, SEO and more
14. Andrei Visan - andreivisan.com
Expertise: Marketing Consulting, Lead Generation, Google Ads Management and more
15. Nhance Digital - nhancedigital.com
Expertise: Link Building, Social Media Management, Content Creation and more
16. Cyberlogical - cyberlogical.co.uk
Expertise: Digital Strategy, Digital Marketing, User Experience & Conversion Rate Optimisation and more
17. Felice Agency - feliceagency.com
Expertise: Advertising, Influencer Marketing, Public Relations and more
18. Bighorn Local SEO - bighornlocal.com
Expertise: Local SEO, Multi-Unit SEO, Website SEO and more
19. Biz Marketing Pros - bizmarketingpros.com
Expertise: Marketing Consulting, Paid Advertising, Amazon Growth and PPC and more
20. Embajadores de Marca - embajadoresdemarca.com.mx
Expertise: Content Marketing, Marketing Consulting, Brand Creation and more
21. e intelligence - e-intelligence.in
Expertise: PPC Management, Social Media Marketing, Online Reputation Management and more
Brands can explore the top digital marketing companies by location, size, average hourly rate and portfolio on DesignRush.
DesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources and personalized agency recommendations for vetted projects.