Mobile marketing is changing the way businesses design websites, place ads and create content. In 2018 digital marketers had to develop different strategies to reach users on mobile and desktop. It was hard to keep up with latest trends, but it’s rewarding.
The average mobile user is more likely to watch ads, videos and use social media on mobile. The rate of mobile conversions skyrocketed by 64% compared to average desktop conversion rate. It’s no wonder that major businesses are turning to mobile.
Mobile Marketing Strategies That Work In 2018 Infographic Summary
In the first half of 2018, we had some significant changes in mobile marketing worldwide. Now that we know what works, we will show you the strategies you should stick to.
1. Mobile First Indexing
Google’s algorithm changes all the time, and no one knows everything about how it works. What we know for sure is that this search engine started indexing websites based on their mobile version. The key for good website mobile optimization is to increase loading speed and design content and navigation for mobile. Invest in the mobile version of your website, and proceed with next four tips.
2. Mobile Speed
Walmart, the world famous chain of hypermarkets, increased mobile website loading speed by changing fonts, codes, and image size. Their website shifted from 7.2 to 2.3 seconds loading speed. Website loading speed is essential for successful mobile marketing. Think With Google prognosis states that 62% of users will leave your website if it takes ages (10 to 15 seconds) to load. Change image size, minimize server response time, and optimize your code. Increasing mobile speed is not something you can afford to overlook, so prioritize this task above the ones listed below.
3. Enable Mobile Payments
Mobile payments and wallets are the future of online marking. Due to strong protection systems, customers often feel more secure with paying via mobile than swiping their card. If you have a mobile payment system, customers will appreciate the efficiency of the payment process in a tangible way.
During the last couple of years, there has been an increased interest in video marketing. Businesses that make excellent video content have higher engagement and better conversions rates. Videos are more likely to be talked about, and they are frequently shared on social media. It’s easier to show someone a short, interesting video than any other type of content.
5. Social Media
Social media can be the staple of online marketing. When browsing the social media on a smartphone, users usually skim over the content and go through ads very quickly. That’s why it’s best to create exciting and interactive ads with a clear call to action and engaging content. Choose your platform well, as each has a primary audience. Teenagers are on Snapchat, Millenials are on Instagram, and business professionals are on LinkedIn. Also, everyone is on Twitter.
We skimmed over the most important mobile trends but depending on the type of your business, you may want to consider chatbots and AI, advanced mobile apps or even Progressive Web Apps (PWA) that work entirely online and don’t require any downloads.
With mobile marketing business have a chance of providing customers with quick service, personalized content and better customer experience through various avenues.
It is essential to understand the needs of your business so that you can choose well the most appropriate solution.
Infographic Source: AppGeeks.org