Excellent knowledge of what works and what doesn’t work on Youtube is now essential for modern day marketing. If you want to make a name for yourself or achieve instant fame, then Youtube is perhaps one of the most powerful tools available in your arsenal. Having the perfect channel art for your YouTube channel is a crucial ingredient for your video marketing recipe.
Look at it this way.
- What is the first thing you look at when you are on a Youtube channel? It is your unique channel art that will attract eyes immediately.
- Do you ever wonder how your Youtube banner looks on various devices? Maybe your banner may look great on desktop but slightly less so on mobile.
- Why doesn’t my Youtube banner fit correctly on the screen?
- Which Youtube banner size would be correct for my channel?
These are all common questions that may enter someone’s mind when creating a Youtube channel.
And they are completely normal. The most important thing when making a Youtube channel is that your brand, idea and voice comes across in the best way possible. You want to attract attention straight away on your channel page, meaning that more people will click on what really matters; your videos.
Remember: Youtube is still the unchallenged king of video marketing
The website has over 1 billion users. Almost one-third of the internet is on it. Crazy stats right?
Setting up your Youtube channel and uploading a quality banner and logo are the first steps in establishing yourself. I think of a Youtube banner as something similar to a Facebook cover photo. A logo probably speaks for itself.
If you can get a message across on your channel art then that’s great. Your audience is much more likely to follow this message to your videos.
After this it’s all about getting the right sizes for your images and making sure it looks great on all platforms. It’s important to follow Youtube’s guidelines with Youtube banner sizes, image resolutions and icons.
Youtube’s recommended banner size is 2560 x 1440 px and the minimum dimensions for upload are 2048 X 1152 px.
Remember that 90% of information transmitted to the brain is visual. It’s just a fact that the majority of people will respond to visual stimulus as opposed to text.
You should jump on to any similar recent trends and allow your channel art to represent your style and convey your theme. Just watch your channel receive instant appreciation if you put up your best picture or something that you are most proud of. You want the passion for your idea to really shine through on your channel art.
After all, you will be communicating to an audience that are in love with visuals! Embrace this and get creating the perfect Youtube channel art for your idea.
And watch your vision go viral.
Infographic Source: DesignWizard.com