Canned alcoholic beverage sales — like ciders, spiked seltzers and wine — are on the rise. From 2012 to 2016, canned wine sales grew exponentially and in 2016, these sales peaked at $14.49 million.
Canned wine wasn’t the only trend that flourished, the emergence of spiked seltzers has also had a major impact on the market.
Cans are a convenient and sustainable packaging option, and many brands are turning to cans for easy, convenient sipping. And with the summer months rolling in and beachside vacations starting up, convenience and effectiveness are key.
Spiked seltzers, wines and ciders are fun and tasty alternatives to beer and hard liquor which can weigh you down — literally. So it’s no surprise that brands are jumping on this bandwagon and turning to cans instead of bottles and boxes.
And they’re having fun along the way.
These package designs are fun, flirty and unique. They steal the show and make drinking even more fun by giving you something cool to sip on.
If you’ve got a big trip coming up and are looking for some sensational drinks to bring along the way, check out these canned spiked seltzers and wines that are perfect for summer.
The 10 Best Canned Spiked Seltzers And Wines For Your Next Summer Outing
Spiked Seltzers’ fun and exciting packaging is the perfect pick-me-up after a long summer work week. These delightfully bright and clean cans burst not only with flavor but with color and bubbles.
First off, you see the shape of the can. This is not your traditional short and thick beer can. No, it’s tall, slim and easy to hold onto.
Each can starts out with a bright white background. Depending on the flavor, the accent color will change. Green for lime, red for cranberry, pink for grapefruit and so on. These bright and shiny colors line the top and bottom of the can, and also make up the logo that sits at the center.
Each can is labeled with its name, written out in a curly and fun font. And the names Spiked Seltzer has chosen for its seltzers are clever and cool — adding a friendly and approachable aspect to these designs.
At the center of this design is the brand logo. This is made up of a colored circle with a blue mermaid sitting inside of it. There are bubbles floating around further emphasizing the bubbly nature of this spiked seltzers. Above it sits the name in bold blue upper-case letters. The mermaid is holding a trident, which comes up to cut the two words in half. At the end of it sits a playful illustration of a lime.
These colorful designs are simple, modern and unique. The illustrations are clever and crafty, the copy is minimal but engaging and the overall cleanness of the design invites you in almost immediately. These designs stand out in a good way — and considering the increasing popularity of low-calories alcohol beverage options for summertime romps, these package designs ensure that no one is passing them up.
Nauti Seltzer is another exciting and tantalizing hard seltzer that has a design that grabs attention. And these traditional cans sure do pack a punch.
The Nauti Seltzer package designs are simple, colorful and enthusiastic. With unique patterns and vivid colors, these cans invite you to crack them open and dive right in. This is also another seltzer that makes stunning use of the nautical theme.
Colors and patterns serve to differentiate the different flavors with these seltzers as well. This color is seen within the logo design, in the copy that lines the cans, and again lining the top and bottom of the can like a frame.
Grapefruit makes use of a soft and funky orange, raspberry makes a statement with a bright pink and cranberry hangs back with a flirty red. And the geometric way in which these colors are layered onto the cans adds another layer to this design that makes it cool and approachable.
Each flavor also makes use of a different pattern within the colored sections. Some have subtle swirls, others have mismatched bubbles and others have geometric shapes that add a texture and a personality to these package designs.
Typography is a simple, lowercase sans-serif font that makes use of the flavor color choices. And above this, you have the Nauti Seltzer logo.
The Nauti Seltzer logo looks like a minimal illustration of a compass, with four arrows pointing north, south, east and west. Inside, in a light baby blue, are additional drawings that call to the nautical theme including stars and anchors. Nauti sits at center stage in a bold, black font that is larger and more apparent than the word seltzer, which sits beneath it.
This experimentation with color, typography and imagery really sets Nauti Seltzer apart from the rest. It’s a modern and playful design that just makes you smile.
It’s not just seltzer that comes in cans anymore, now wine brands are jumping on the bandwagon for easy transportation, simple sipping and fun.
Sofia Blanc de Blancs Minis are bold, bright and alluring. These pinkish/red cans exude sophistication, elegance and majesty. They’re mysterious and vintage and vivacious. These short, thin cans are wrapped in a metallic pinkish red color. On their can sit words in a semi-transparent coloring. These words further explain and describe the wines that sit within.
At the center of these designs is the logo. The word Sofia sits at the top in bold, sans-serif white font. It’s simple, classy and elegant. Beneath it, however, is a masterful display of old-world font that adds a luxuriousness to the entire design and truly steals the show.
The words Blanc de Blancs are written out in a stunning cursive font that curls and swirls and enlightens. It’s gorgeous and unique, adding a sophistication to the wine drinking experience.
These cans are tiny, delicate and beautiful. They don’t want to be ignored.
And neither do the boxes these cans come in. The shiny coloring takes center stage, and delightful illustrations circle the brand name and logo. It’s sophisticated and classy with an air of majesty to it all the compels you to crack one open and stick in a straw to start sipping.
This is an effervescent white wine, and the package design mimics this concept. It’s bright and bubbly and eye-catching. The metallic color, the bright color choice, and the swirly font elevate this design from simple to timeless.
White Claw hard seltzer takes a grungier approach to its package design, but it still makes a statement. And it’s beachy vibes still make it an excellent choice for poolside sipping.
White Claw makes use of a tall, thin can — much like Spiked Seltzer. But instead of emphasizing bright colors, White Claw goes for the shine factor.
These cans start out with a white background, but there are cuts and cracks and black smudges to the design that add wear and tear. It adds character and a past. There’s a history to these seltzers — they’ve seen things.
The flavor of each seltzer is written out in a bold black font, set against a splash of metallic color that wraps around the can like it was given one coat with a paintbrush. There is chaos and disorganization, which makes these package designs edgy and unique.
Funky and silly font adds an element of friendliness and cool kid vibes to the overall design that further compels you to take a sip.
But the focal point of this design is the logo that takes up more than half of the can. This black, circular design lays out the name of the brand in a circular motion. And within the wording is an image of flowing and crashing waves. It’s dynamic and exciting. It invokes an emotion and an enthusiasm that can’t be ignored.
These package designs are edgy and unique. They circumvent the traditional route most hard seltzers take with their package design in favor of something more laid back, authentic and original.
Lila Wines are funky, daring and cool. These cans pack a punch and have a playful edge to them that can’t be ignored.
Each type of wine gets its own design and illustration — but all designs make use of bright colors, metallic elements, vintage designs and bold typography. This brand has an obvious fun and flirty personality that is on clear display in its wine can packaging.
There’s a vintage and edgy vibe to these designs — they harken back to the 90s with their grungy feel, bold color choices and clever imagery. On display are abstract images, complementary colors and a shine that catches your eye and pulls you in.
These are the perfect companion for a day at the beach or a backyard BBQ. They make wine drinking easy, and they make it pretty too.
Lila makes sure it’s brand name stands at attention in these designs — but it doesn’t look disorganized or cluttered. It doesn’t look lame or outdated or too brand-heavy. Lila Wines tell its customers who they are and what they’re drinking in a clear and concise way.
When it comes to summertime drinking, you want something that’s fun. You want something that adds to the experience and brings people together. These easy-going packaging designs encourage companionship and good vibes, making them the perfect wine package designs for your next summer outing.
We’ve all heard of canned wine, and we’ve all heard of boxed wine — but have you heard of pouch wine? That’s what Electric Rose Wine Co. is all about — wine in an easy-to-carry and compact pouch.
The packaging itself is revolutionary and innovative. Drinking wine out of a pouch is definitely something that makes a statement. The decision to go with a pouch over a can or bottle was a strong decision that paints this brand as a team of innovators and forward thinkers.
This pouch is compact and easy to drink out of. It can be taken anywhere easily and can fit in anything you can think of. And its resemblance to Capri Suns of the past makes anyone who looks at it instantly nostalgic.
The design itself is minimal, simple and pristine. These holdable pouches are a bright, clean white. On the front, there’s the brand name — Electric Rose — in a vivid and eye-catching bright pink. This matches the lightning bolt logo that sits at the center in a pink gradient color. The words Wine Co. sit next to the name in small, stacked grey copy.
This clean design puts the focus on the carrier in which you’re drinking the wine — the pouch itself. The simplicity is pristine and the shape is beautiful. There’s an elegance to drinking wine you never thought you’d be able to achieve from a pouch of wine.
With a bright white background and a vivid pink color as an accent, these wine pouches are sure to become your new summer favorite.
45 North Vineyard Winery
Cider is so in this season, and these cider designs for 45 North Vineyard Winery's cider line are extremely engaging, silly and fun.
First things first — this typography is on point. It’s bold, vintage and in your face. It’s clear and concise but it also adds an element of fun to the design that makes it one of the first things you want to grab out of the cooler.
Each flavor has a different image as its main focal point, from vintage vinyl to an iconic butterfly — these illustrations are captivating, unique and cool. They add an artistic quality to these designs without taking themselves too seriously.
The way colors contrast in these designs is also visually stunning. These cans all tell a slightly different story but there is a cohesiveness across all these designs that tie them together and unifies the brand as a whole.
These designs are unique, eye-catching works of art. They are fun and playful while also being direct and informative. Creativity was a priority when creating these designs, and you can see that through their use of curly font, impactful imagery and contrasting color choices that create a package design that jumps from the shelves.
The brand really lets its personality shine through in these designs. They didn’t feel compelled to create a corporate brand identity and design that was boring and unoriginal. They had some fun and played with design elements to create a line of cider people would be excited to pick up and drink.
Simplicity reigns supreme in these Truly hard seltzer package designs. These tall, thin cans make use of plenty of white space and vivid imagery to stand out from the crowd and excite its audience.
At the top of these bright white cans sits an image of fruit — depending on the flavor, a different image appears. Strawberries and other berries for the berry flavor, limes for lime, grapefruit for grapefruit and so on.
These images stand as powerful contrasts against the white background, and the use of photography is extremely impactful and real.
The word Truly takes up the most space in this design. It’s written up the can and sits on its side, causing you to turn your head and get a closer look to read it. This typography is big, bold and black. Beneath it, also on its side, is the rest of the brand name — spiked & sparkling.
This design plays with fonts beautifully, moving from sans-serif and bold to curly and thin. At the bottom of the can sits the flavor name in a bold and bright color.
There’s a simplicity to this design that is extremely engaging. It’s fun, bold and modern. This clean and clear design makes you want to drink — and its simplicity is an artful display of happiness and fun.
The decision to utilize an immense amount of white space, big bold lettering and vivid photography was purposeful, powerful and extremely effective.
Babe Rose is simple, sophisticated and fun — both in its package design and in its taste. These cans refuse to be ignored and stand strong and powerful on the shelves. They certainly know how to stand up to the competition.
Often times, brands will opt for a creative and colorful package design to make their products stand out. And in the world of alcoholic beverages, sometimes that’s the only way to get people to take a closer look.
Hundreds of brands line grocery store shelves in the booze sections. There are dozens of different beer, wine and wine cooler options. So standing out needs to be the top priority if they want to see sales.
But Swish Beverages decided to jump on the minimalist bandwagon — and take it to the extreme in its Babe Rose packaging.
These tall cans of wine are a bright white color. On the front, in bold, sideways typography is the name, Babe. Underneath, stacked on top of each other and situated right side up is the type of wine itself — Rose With Bubbles.
This is written out in uppercase, sans-serif, navy blue font. It’s big. It’s bold. It’s in your face. They aren’t here to get fancy or dazzle you with their design. It’s a can of wine and that’s what this package design is telling you.
But this simplicity certainly does stand out. It’s so simple and minimal that you’re actually compelled to learn more. You can’t just pass it by and not take a second look.
This California canned wine is a winner in any book, with its retro vibes and its funky design. They say “Screw The Corkscrew” and we’re jumping on board!
The Drop creates wines that are perfect for any occasion, and their canned wine line is definitely inspired by the seasons. Polar bears, lobsters and birds make up the character in these designs, each flavor and can are given the one that best matches its personality.
And each little animal is breaking a corkscrew in half — because you don’t need a wine opener when your wine comes in a crack-open can!
These cans all start with a white backdrop. And then an animal comes onto the scene breaking a corkscrew in two. Above this image, the brand logo sits in a blue banner, and beneath that, the type of wine is written in a bold, slanted font. This design is in your face. It’s bright. It’s fun. And it shows consistency in branding and brand identity.
These cans have a persona. They have a personality. Through imagery, typography and color, these wine cans come to life to create the perfect sipping solution for your next trip to the lake house with friends.
Canned Spiked Seltzers And Wines Perfect For Summer Sipping
With summer right around the corner, it’s time to find your new favorite poolside drink. Whether you’re a wine person, a seltzer person or somewhere in between, there’s no denying the refreshing qualities these canned beverages have.
With adventures just a few months away, you need wines and seltzers that can step up to the challenge. They need to be easy to carry, easy to transport and easy to drink. These 10 options certainly hit the spot.
But they also look the part too. These fun and exciting designs immediately catch the eye and pull you in. They’re engaging, attention-grabbing and enthusiastic. Get ready to start the party with these colorful and clean package designs.
These brands are capitalizing on the coming warmer months, and their branding is on point as a result. You don’t want to pass up sipping on these winners.
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