When it comes to fashion, certain brands stick out. But, why? Because their clothes are that good? Because their customer service is just so great? Because they have a reputation for being either super affordable or super cheap?
Well, yes. But also because of their logos. I mean — close your eyes and think fashion and I’m sure many iconic fashion logos and brands will burst into your mind. Maybe they’re simple and elegant. Maybe they’re modern and edgy. Maybe they just make you smile. Whatever emotion or feeling these logos evoke, what’s important is that they’re making you feel something. They’re grabbing your attention, keeping your focus and making you think.
You’re probably thinking “yeah, no I can’t afford that.” But that’s a good start!
Whether new on the scene or preceded by decades of legacy and sophistication, fashion brands use their logos to stand out from the crowd. Of course, their fashion designs do a darn good job of differentiating themselves as well, but a logo is the first thing a consumer sees. It’s what they see on websites and ads and magazines. It’s the embodiment of the brand itself.
So the logo better be a good one.
Brands have been working their butts off for decades trying to find the logo that perfectly captures the identity of the brand itself. Designers have had many a sleepless night trying to get a logo just right. Is this shade of red too much? Is that font too overwhelming? A brand’s designers are some of the most stressed people in the world.
I’m stressed just thinking about it. But it’s an important task — creating the perfect brand logo. And designers will go through many a rendering before settling on the right one.
What Makes Up The Best Logo Design?
A good logo is eye-catching. It turns heads and makes people think. Of course, you don’t want to confuse or overwhelm your audience, but you want to create a design that leaves an impression.
That means graphic designers have to walk a very fine line. They can use color, but not too much. They can play with fonts, but not too many and none that are too obnoxious. They can create images and illustrations, but they can’t look too similar to competitors or be too general that their brand or company isn’t recognized for it.
It gets a little complicated.
But there are a few things to keep in mind when creating a logo to ensure it’s a success:
These may seem like common sense to some, and complete nonsense to others. But these bullet points provide an outline of how you should start the logo brainstorm. It’s important to understand all aspects of your brand, industry and creative capacities. This way, you can ensure your logo is a winner across the board.
If you keep these tips in mind, you’ll have a logo that deserves its own star on the walk of fame.
Iconic Fashion Logo Designs
In the world of fashion, many brands have come and gone. But these 14 brands have made a lasting impression — due to their iconic fashion logos, and the products themselves.
If you’re looking for some logo inspiration, these 14 iconic fashion logos are sure to get the wheels turning.
Though most recognizable for its leather bags, Coach is a staple in fashion.
The Coach logo is simple and elegant. And it’s probably one of the most iconic fashion logos of all time. With a classic horse-and-carriage illustration, the Coach logo gives off an air of royalty and power. It’s luxurious, elegant and dignified like the bags themselves. And its custom black typeface is so effortlessly classic. There is no denying this iconic logo will go down in history.
I dare you to look at this logo without the wordmark and try to tell me you don’t know what brand it is. Chanel’s logo design is bold, poignant and minimalistic. The two, overlapping Cs are iconic and classic — paying homage to the revolutionary Coco Chanel herself. The Chanel logo is one of the most recognizable symbols in the fashion world, and when you see it you can feel the elegance and prominence rolling off in waves. This contemporary logo design is one for the ages.
Familiar and sophisticated, the Tommy Hilfiger logo is eye-catching and mesmerizing. It’s one of the few logos on this list to incorporate color in its design, making it pop off of the page.
The logo is very all-American with its use of the colors red, white and blue in a flag design. Its bright, bold and passionate — much like the country it is emulating. It’s patriotic and pure. Even the font is cleverly “American,” the typeface a sans-serif Gill Sans — equally humble and simple. Tommy Hilfiger uses its logo to cater to a very specific audience, and it does it exceptionally well.
The Levi’s logo is another one that’s busting off the page with the use of a bright and bold red color. The signature batwing shape of the logo has been around since Levi’s first began, and it makes for an iconic logo that is instantly recognizable.
Seriously, even if you got rid of Levi’s name in the middle of the design you’d still know what brand we’re talking about here. It’s THAT memorable.
Another logo design bonus? The cropped register mark in the top right corner — a callback to the jeans themselves whose tag is cropped on the pocket. Talk about a clever design!
When you think luxury and excellence in fashion, you probably think of Gucci — and their logo design emphasizes these feelings tenfold. With its name in big, bold letters, it’s a logo you can’t miss. And the interlocking Gs gives real power to the logo as a whole.
And there is some sentiment behind this design as well — the two G’s are a tribute to the man who built Gucci from the ground up: Guccio Gucci.
Another layer to this logo comes from its coloring. It’s very often seen in gold — which exudes even more luxury, excellence and indulgence. This is truly a logo that knows what it’s about.
Ah, yes. Ralph Lauren. I know half of you reading this read that one way, and the other half a completely different way. But that’s okay. We might not be able to agree on the proper pronunciation of the name, but we can agree that this logo is a classic.
Regal and proud, the Ralph Lauren logo uses a sophisticated typeface to display its name. But it’s the design that lies between the two words that make this logo so iconic.
A very detailed, black depiction of a polo player astride a horse sits at the center of this logo demanding attention and adding an authenticity and purpose to this logo that wouldn’t exist without it.
The Nike swoosh is probably one of the world’s most famous logos. It’s bold and artistic and modern and playful and simple and — sorry, got a bit carried away there. Moral of the story — the Nike logo is legendary.
It doesn’t even need the word Nike to give it life. The simple swoosh says it all. In some instances, you can see this logo in red or blue. But it is most notably seen in a deep and solid black coloring that demands attention and authority. There’s no denying you’re captivated with this iconic image.
A traditional, regal and sophisticated design — Burberry’s logo is one that calls back to the old days of excellence and elegance. With a powerful and strong knight sitting atop an armored horse, the company is telling its audience of its nobility, honor and authenticity as a brand.
Because of such an intricate and eye-catching design, the Burberry font itself is simple and understated. It’s still notable and recognizable, but the two work together beautifully to create a logo that will last years into the future.
The Calvin Klein logo is simple, minimalistic and clean. The initials of the brand make up most of the logo — and the company’s choice to go with lowercase lettering is powerful in its clean simplicity. Calvin Klein is a famous brand that doesn’t feel the need to go over the top with its logo. It’s short, sweet and to the point. This makes the logo design an extremely effective one.
Another logo that utilizes color, the bright red background of the Ray-Ban logo is fresh and exciting. Pair that with it’s laid-back and funky font, and you’ve got a logo that screams “good vibes only.” This eyewear company capitalizes on southern California vibes and relaxed feelings to make a logo that pops.
Fresh, clean and fun, the Louis Vuitton logo is famous for its clever use of initials. The L and V intertwine to create an eye-catching design that’s both minimalistic and modern. This world-famous monogram grabs attention in the simplest of ways. But it is that simple elegance matched with its imperial beauty that turns heads and makes this logo one you won’t soon forget.
Hugo Boss’s logo is dark, moody and decadent. BOSS takes center stage as the main word in the logo in big, white font against a dark black background. It’s sophisticated. It’s regal. It’s engaging. And by making BOSS the main focus of the logo, you’re forced to think of the brand with the same prominence. They are “boss” at what they do. Their products must attain a level of excellence and virility. It’s strong and poignant and powerful.
The Dolce & Gabbana logo is big, bold and in your face. The initials are in big, black block lettering which exudes power and prominence. It's minimalist and modern. It stands out. It’s iconic. It is one of the most famous and most recognizable logos out there today, and it captures the brand’s identity perfectly.
Another famous logo is that of Adidas — which uses three thick stripes atop is lowercase company name to grab attention.
Who’d have thought a small German shoe company would grow into one of the biggest organizations in the world — with one of the most iconic logos?
These three bars are strong and resolute, making up the shape of a mountain — this reinforces the power that the company and its products attain. These three bars have been a staple for Adidas since its conception, and there is very little doubt that they make up an effective logo design.
Fashion Logos And The Future
Creating a world-renowned and iconic logo is harder than you might think. These 14 companies definitely hit the mark and will feel the positive effects for years to come. Utilizing minimalism, simplicity, modernity and a touch of flair, these logo designs perfectly encapsulate the brands they represent. They’re fun. They’re iconic. They’re Fresh. They’re clean. They just work.
You, too, can create a logo that pops, you just need to know what it takes. These organizations have gone through many different logos over the years before settling on their current, famous renderings.
It takes passion, dedication and hard work. You have to know your brand. You have to have fun, be creative and collaborate. It won’t happen overnight, and your first design will probably fall flat. But that doesn’t mean it’s time to throw in the towel.
Take Levi’s, for instance, they took a logo faux-pas and turned it into a success! Remember the register mark I was telling you about? Yeah, they took it and spun it on its head, incorporating it in a clever and confident way into their design.
Just because you hit obstacles or roadblocks doesn’t mean your design is doomed. The graphic designers behind these logos didn’t quit, and you shouldn’t either.