Over 61% of mobile phone owners around the world accessed the internet from their mobile devices in 2018.
Consumers are increasingly turning towards mobile apps to engage with brands they love. So, it comes as no surprise that businesses are investing in mobile-friendly platforms even more in 2019.
Research shows that consumers spend 69% of their media time on their smartphones, with 87% of their mobile internet time devoted to mobile apps. This proves that investing in a strategic mobile app can reach vast audiences effectively.
According to leading design and development agency FATbit Technologies, there are several benefits that mobile apps uniquely offer, including:
Compared to browsing the internet on a traditional responsive site, mobile app users have a specific reason to use a mobile app. After all, they need to consciously make the decision to A). download it, and B). open it and use it.
Therefore, clients know that consumers who download an app are ready to take action -- whatever that action may be. That is one particularly poignant reason why mobile app conversion rates are considerably high.
Mobile apps can also provide a strong return on investment, especially over time.So, brands should conduct extensive research to determine whether or not they specifically will benefit from investing in a dedicated application.
Building a mobile app isn’t just about designing an interface or writing a few lines of code. Instead, clients (like you!) need to find mobile app developers – such as FATbit Technologies – who can provide end-to-end mobile app solutions.
Whether you’re creating your app in-house or enlisting the help of a mobile app development company, the process of design, development, and launch is the same. It includes:
Before a mobile app design and development agency can begin creating an app, the client first needs to understand their goals and objectives. Clients should conduct market research, identify objectives, and create a strategy to give consumers what they want and reach their business goals in one fell swoop.
After the client understands their goals and the strategy that will help them achieve it, Kenneth Sytian of Sytian of Web Design Philippines advises that you hire a tech firm that can help your design the app. This includes building a wireframe (which outlines the structure of the platform and corresponding features), creating storyboards (which showcase what the interface, navigation and user journey will look like to consumers), and test the app prototypes continuously.
After the platform is designed, app developers code the features outlined in the wireframe and key functionalities. Experts also outline the technologies that could be used within the platform and test the app continually to make sure it works properly.
Finally, once a mobile app is designed and developed, clients will take it live with the help of a top-rated mobile app team. These experts will ensure the go-live is smooth and seamless and will work with clients to ensure the mobile app maintains a flawless level of performance.
Creating a well-branded mobile app that fosters a strong conversion rate is a tedious task. However, there are a few simple tips that FATbit Technologies suggests to ensure your mobile platform achieves your goals.
Although almost any company can benefit from a mobile app (when executed properly), FATbit detailed a few industries that tend to see the biggest boost from mobile apps.
FATbit’s suggestions coincide with Statista’s data, which places entertainment, travel, and food and drink as some of the most downloaded mobile app industries.
These industries fare particularly well with mobile apps because there is both a clear demand from audiences and a path to revenue.
“A smartphone is a convenient and fast way to connect with the customer – and a smartphone loaded with app becomes an on-the-go 24/7 assistant,” says Manish Bhalla, CEO at FATbit Technologies. “Because of mobile apps, players from the above-mentioned industries are able to penetrate new markets.”
In those particular industries, mobile apps empower brands to build a loyal relationship with customers while enhancing brand awareness and increasing visibility. This allows them to continually connect with their audience and encourage constant conversions.
But remember – with the right market research and business plan, any professional app has the potential to be successful. You know your audience best – just make sure it fills a need that will help them.
Today, from a small organization to a blue-chip multinational corporation, businesses of all kinds require a custom mobile application to improve customer relationships, increase employee productivity, and streamline business operations.
In custom mobile applications, the UI/UX can be tailored, tested, and validated to meet the customer’s requirements and can quickly adapt to the changing market needs.
Not only for conversion purposes, but custom mobile apps also have the ability to suit the business’ in-house activities because of inventive and individual procedures. With a custom mobile application, you can:
Before you decide to build a custom mobile application for your business, FATbit first suggests that you do your homework.
Understand your competitors’ mobile presence, your industry, market, target audience, and specific goals. Then, decide whether or not a mobile app will actually help you achieve some of those objectives.
If it will, then start working on your app’s functionalities and business model.
“You should be very clear about the value that your app will deliver,” says Bhalla.
Although the act of building a custom app is complex, the reality is that – when researched, designed and developed properly – a mobile app can improve your brand’s bottom line and have positive long-term effects.
“Mobile platforms and apps help to reach potential customers and enhance the experience of your existing customer base,” says Bhalla. “Your brand can improve customer engagement, which, in turn, improves your profit margins and helps you stay ahead of the competition.”
Just follow these simple tips and you’ll be sure to create a successful mobile app that will engage customers and increase your conversion rates quickly.
FATbit Technologies is a leading custom web and mobile app development company providing turnkey solutions like YoKart, an online marketplace platform renowned for its robustness and customizability. Connect with FATbit at [email protected] to discuss your project.