The world of advertising, like all media and marketing, is becoming more and more technological, with new innovations and technologies adding new dynamics to the industry.
So for you to stay relevant and stay ahead of the curve, you and your team need to be well versed in all the ways technology will impact advertising and what you can do to give your own campaigns a major boost.
This year has been jam-packed with these exciting events, but with the fall season and Q4 just around the corner, there’s still time to beef up your team and create campaigns that will launch your brand into the new year in an exciting and creative way.
And these 14 ad tech events are the perfect place to start.
The Top 14 Ad Tech Events To Kick Your Campaigns Into Overdrive
Ad Tech London: London, UK — September 26-27
Ad Tech London is the UK’s largest event for advertising and tech professionals. This exciting and surprisingly intuitive event is full of speakers, workshops and more. With more than 11,000 brands attending, visitors will have access to nearly an unlimited amount of information, able to pick the brains of the industry’s biggest voices. Digital marketers, advertisers and other marketing professionals have something to learn from this event, and its one you just don’t want to miss.
We are excited to announce the acquisition of ad:tech this year and the 2018 event will take place on 26-27 September at Kensington Olympia. But this year is a little different. Under the new ownership of CloserStill Media, this years event promises to be the biggest and best to date. Reinvigorated, rebranded and with a huge marketing campaign behind it, this promises to be one of the UK's largest destination events that you simply don't want to miss. Alongside Technology for Marketing and eCommerce Expo, these three events will combine to offer a single, irresistible event that will offer every level of business a one-stop shop resource for all their digital sales, marketing and advertising needs. More than 11,000 brands, agencies, media owners and tech providers are expected to take part, in a programme of one-to-one meetings, multi-track conferences and social activities over two days.
MarTech: Boston, Massachusetts — October 1-3
MarTech Boston isn’t here to fool around or trick attendees. It’s an event dedicated to marketing technology initiatives. This senior-level conference touches on a number of technical aspects of marketing and advertising technology — analytics, data science and more. This is a forum for integrating technological and innovative initiatives into your marketing and advertising strategies with ease. This is the biggest marketing-tech event in the United States — and it’s one that you can’t pass up.
Join us at MarTech, the go-to conference series for senior-level, hybrid professionals who are both marketing and tech-savvy. Marketing technologists, creative technologists, growth hackers, data scientists, and digital strategists are all welcome, integral parts to this thriving community. Together we’ll explore a broad range of important marketing technology issues and ideas while going deep in the content of each presentation. No fluff. No hidden agendas. No sales pitches. Period. We are proud to deliver a vendor-agnostic forum for understanding the breadth of marketing technologies and how organizations can effectively integrate them into their marketing strategy and operations. Come to one of our shows for an inspiring, cross-pollinating experience that transcends the traditional boundaries between marketing and technology, and encourages creative collaboration across the organization.
Adweek New York: New York, New York — October 1-4
Adweek is a leading name in the world of advertising, and this year, their annual Adweek event is being held during the first week of October in New York City. At this event, learn about traditional marketing, as well as more innovative and futuristic initiatives. This is a must-attend event for advertising professionals. And don’t worry if you’re not stateside — there are Adweek events across the globe!
Advertising Week New York, which used to sprawl over half a dozen or more venues in Manhattan, will be consolidated under one roof at the 13-screen AMC Loews Lincoln Square theater for the four-day event that starts Oct. 1. ‘Over the years, we’ve staged Advertising Week all over town, from Tribeca to Time Warner Center and into Times Square, where we stitched together a collection of theaters and other venues,’ said Matt Scheckner, CEO of Stillwell Partners, the exhibition company behind the Advertising Week event. Other cities hosting Advertising Week like London, Tokyo, Mexico City and Sydney all gather under one roof. “It elevates the whole experience,” he said, but since the NYC show attracts close to 100,000 people over four days, it is no easy find.
&Then: Las Vegas, Nevada — October 7-9
Data, marketing, advertising and more — that’s what &Then is all about. This year, this three-day conference is being held in Las Vegas, Nevada, upping the fun factor and making for an event that is sure to excite, inspire and amaze. Learn about effective and emerging marketing and advertising trends and initiatives infusing technology, and have fun along the way. This energized forum is bound to excite your inner creative and get the juices flowing, fostering an atmosphere of growth, innovation and success.
&THEN is coming to Las Vegas. Ignite discovery, make new connections and transform the future of the data and marketing industry. Advance your data and marketing mastery. If you’re a data-driven marketer, looking to learn best practices, gain actionable insights and meet other like-minded marketers, then you must attend &THEN. Learn the latest trends to increase engagement. &THEN gives marketers a 360° view of all the very latest and most effective marketing trends and tactics—social, mobile, search, retargeting, email, analytics, cutting-edge mail, and creative.
Programmatic I/0: New York, New York — October 15-16
In an ever-evolving world, marketers and advertisers can’t be left in the dust. That’s why it’s important to learn new techniques and strategies, getting a better understanding of how the worlds of traditional marketing and technology converge. Knowing this, professionals can better build their businesses and campaigns going forward — and that’s what Programmatic I/0 is all about. Listen to experts, learn about technologies you’ve never heard of and understand what it means to seamlessly integrate technological advances into your day-to-day work.
Adexchanger's Programmatic I/O – still the original and world's largest conference dedicated to educating marketers, publishers, agencies and technologies on the latest programmatic media management – will host more than 1,500 atendees in a new venue designed to maximize the insight, networking, and energy for all Join us. Stay ahead of programmatic trends and connect with peers and industry partners you won’t meet anywhere else. Hear from innovators, industry leaders, researchers and analysts on both the buy and sell side of programmatic media and marketing. Programmatic newcomers and experts find workshop content suited to their needs on Day 1. If your schedule is busy this October, attending on Day 2 only is also an option. Learn about the latest programmatic trends, issues and best practices in presentations, panel discussions, workshops and one-on-one talks.
Media Buying Summit: Austin, Texas — October 15-17
If you work for an agency, this is a great event to attend because it will give you insights into what goes into building and running a successful modern media agencies. It also goes into ways you can stand out from the crowd and stay at the top of your game using leading, cutting-edge technologies and techniques.
It’s been a tough year for media agencies: They’re finding new competition coming from all corners, from consultancies entering the business and offering a one-stop solution for clients, to clients that are seeking to take back control of their media buying and doing more of it in house. At the Digiday Media Buying Summit, we’ll discuss the makings of a modern media agency built for a new era. We’ll cover everything from how consultancies are approaching the industry, to hiring the right talent for a smarter media buying strategy, to new technologies from artificial intelligence to blockchain that will transform the industry over the next decade. We’ll also lay out the future of retail media and the continuing backlash against Google and Facebook’s giant power in the industry.
Marketing Evolution Experience: London, UK — October 17-18
The Marketing Evolution Experience is a conference that brings together the industries leading marketing and advertising professionals to learn about the growing technological landscape and its impacts on the digital marketing sphere. Learn about the latest developments and growing trends in advertising, helping you come up with a strategic plan for tackling your adtech goals. Get insights into analytics and learn how to grow as a professional in the field thanks to this three-day, jam-packed conference. You’ll leave feeling like a whole new person.
MEE: where marketers, marketing technologists, digital analysts, growth hackers become marketing leaders learn to master marketing data meet the people who make a difference. Multiply your skills with the latest thinking, newest developments, and most current examples of data enriched marketing. Whether you are an analyst or one who relies on analytics to excel in marketing, MEE is here to help YOU evolve as a professional. Peers and experts clarify how digital analytics, customer insight, and artificial intelligence are at work in marketing. Stay ahead of the curve by learning a new generation of marketing tools, techniques and strategies, and by networking with the people making it happen – and can show you how.
Onward 2018: New York, New York — October 23-25
Onward is all about the future. It’s not about the now, but where we will be in five, 10 and 15 years. Technology is advancing, and it's becoming an even more integral aspect of our lives — not just socially, but professionally as well. It’s shaping the world as we know it, and advertisers and marketers need to learn the ins and outs of these innovations and what they mean for them. Attend this event and gain access to in-depth insights, serious discussions and passionate talks that will increase your understanding of the effects of AI, VR and more in marketing and advertising initiatives.
ONWARD brings together the smartest minds in marketing and technology to explore how AI, digital assistants, and intelligent services will shape our world in the years to come. Join Yext and experts from some of today’s leading brands, as we explore why Knowledge is Power at ONWARD18. As intelligent services increasingly shape our daily lives, brand strategies face new challenges — and marketers need new skills in order to compete. At ONWARD, you will be able to explore these concepts and return to your job with actionable tips on how to excel in a future in which the development, distribution, and control of digital knowledge is a competitive advantage.
Agency Communications Summit: New York, New York — October 30
This is an event that brings together a host of different concepts and topics — from traditional media and journalism to the role marketing and advertising play into these industries. This event brings all of these professional voices together to connect, gaining a better understanding of where we’ve been and where we’re going. There’s no doubt that the media has been in the spotlight lately, and this event aims to bridge that gap to get a better understanding of how to progress in a cohesive way.
The role of journalism and the press has never been more debated, or more important – and that conversation now includes the influence of social media. The 4A’s Agency Communications Summit 2018 is a great opportunity for you to come meet and get to know the leading journalists covering the advertising, marketing and media industries today. Technology, the 24-hour news cycle, social media and the speed of change make the disruption of our industries a relentless constant, which is why this year’s theme is “Ideation. Image. Impact.” Your business can change overnight, for better or worse, from one idea, one Tweet or one event. Come join in the conversation about where we are going. This event is held just once every other year for marketing and agency communications pros.
MarTech Alliance Festival: London, UK — October 31
If you want insights from the industry expert that started it all, you have to check out the MarTech Alliance Festival. This is a conference that dares to be different, transcending the traditional marketing event to becomes something more. Ditch the boring, outdated structure of other conferences and opt for something spectacular, with in-depth insights and one-on-one discussions. In fact, this event is marketed as the anti-conference, hoping to encourage more people to take the leap and learn what the future of marketing, advertising and tech have in store.
The God Father of MarTech, the voice of marketing technology, Scott Brinker, returns to headline our MarTech Festival 2018. Plus he is joined by keynote Tim Hughes, #1 Global #Socialselling Pioneer and Innovator. We have also confirmed some other fantastic speakers, and more announced soon. We couldn’t think of anything worse than another marketing event where you’re packed into hotel conference centre, with a speaker line up which looks cracking on paper but you find yourself needing a power nap, topped up with vendor speakers doing a sales pitch under the guise of a panel session. And at the end of two or three days what actionable pointers have you got? Sweet FA. This is the anti-conference. This is MarTech Festival #MarTechFest.
AdMonsters Publisher Forum: Cedar Creek, Texas — November 4-7
The AdMonsters Publisher Forum is the premier destination for exchanging innovative ideas, connecting with like-minded peers and gaining actionable insights that will help propel you and your business towards success. Don’t expect to leave this conference feeling empty. On the contrary, you’ll leave this event with actual strategies and initiatives that will put you and your brand on the path to victory — with emerging trends the top priority, connecting professionals with the strategies that will lead to leads.
No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic]. Connect with your peers to advance the digital media industry.
Delve into the latest topics focused on maximizing revenue. Experience a unique event with an agenda you help set. Interact with technology service providers and see their solutions in action. Take away actionable insights for your company, your department and yourself. Don’t take our word for it. Over 98% of attendees leave with tangible learnings that they can apply in their job.
Native Advertising Days 2018: Berlin, Germany — November 6-8
If you want an organic, conversational and passionate adtech conference experience, Native Advertising Days is the event for you. It’s a conference that understands what it is but hopes to go above and beyond in giving its attendees relevant, actionable and insightful advice and techniques to achieve success in their field. In this way, attendees can get a feel for how to transfer this conversational tone into their own work and strategies. Native advertisers out there will benefit greatly from this event, conversing with peers and engaging in panels that will leave them feeling informed, educated and enlightened about the future of advertising.
Although we admit that powerpoint presentations are a significant component in the conference design, we promise to avoid giving you a slow and painful death by means of bullet point and tedious graphs. The mantra of the Native Advertising DAYS 2018 conference is RELEVANCY, RELEVANCY, RELEVANCY. We have a strict ‘No Sales Pitching’ policy at all our stages, and in the spirit of true native, all speakers have been told to practice what they preach and to tailor their presentations to be non-disruptive (and boring), but plentiful in strategical and tactical insights. Ultimately, this will benefit all attendees and help you ignite your native advertising efforts going forward. Joining us will give you the option to learn from +40 speakers from various parts of the world and enjoy a mix of keynotes, track sessions, and panel discussions.
Ad Age Next: New York, New York — November 13-14
Innovation, enlightenment and inspiration — those are just a few of the themes surrounding this year's Ad Age Next event. Learn what’s new in marketing and advertising, and get a deeper understanding of the actionable ways you can put these insights into action. The world is evolving, and so is marketing and advertising. Don’t get left behind.
Ad Age's largest annual event returns to take on innovation in a tech-obsessed world. From voice assistants to bread-making robots to self-driving cars, we'll dive deep into the ways that tech is already reshaping lives—and we'll inform your approach to what's next. Expert and inspiring speakers from a variety of industries will unpack what's next in areas such as AI, food, creativity, transportation, privacy, agency models and finance. With ample networking, candid debates and ideas you can use as soon as you get back to your desk.
Digiday Programmatic Media Summit: Scottsdale, Arizona — November 14-16
Programmatic advertising is still growing, and advertisers across the country should jump on board in learning about this emerging niche and how to incorporate these initiatives and strategies into their own ad campaigns. And that’s where Digiday Programmatic Media Summit comes in. This three-day event tackles the concerns and problems surrounding new laws and regulations being put in place. And it aims to give attendees examples and workshopped techniques to navigate this evolving landscape. Listen to panels, discussions and talks that tackle the future of programmatic advertising to better prepare yourself and your business going forward.
Programmatic advertising is maturing, but it faces upheaval as concerns around transparency, efficiency and GDPR persist. For publishers, this change presents both challenges and opportunities. Marketers are increasingly willing to pay a premium for quality, and to understand what they’re actually paying for. But publishers are also being forced to work with less data. For media companies reliant on programmatic ad revenue, an important year lies ahead. At the Digiday Programmatic Media Summit, we will discuss publishers’ need for trust, transparency and brand safety for advertisers, streamlining the programmatic supply chain, the search for programmatic talent, plus new technologies like blockchain and AI that are bringing media buying into the future.
The Importance Of AdTech Events And Conferences
These events shed valuable insights into the future of advertising and technology — pinpointing the ways these two industries will converge to create a future full of innovative and exciting technologies and initiatives.
The future possibilities for marketing and advertising campaigns are growing thanks to these insights and emerging technologies, and it’s important your brand and your professionals are at the top of their game.
These 14 fall conferences are just the tip of the iceberg, but they’re a great way to round out 2018, getting your team ready for an enthusiastic and progressive new year.
If you want more dedicated outside help, these advertising agencies are a great place to start!
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