Don’t let the winter blues get you down — it’s the perfect time to give your brand a boost with the help of dedicated digital marketing events. These are the perfect place to get insights into trending innovations and techniques, transforming how you and your team think about marketing as a whole.
Digital marketing is an expansive industry, with a number of different tools, platforms and initiatives that make up the field, providing brands with a way of connecting with their audience in a serene and engaging way.
And as a whole, the digital landscape is rapidly evolving. That means that there is always something new to learn, discover and explore. By attending a digital marketing conference or summit, you’re taking your brand’s future into your own hands and refusing to get left behind.
In a world where the next best thing could drop tomorrow, you can’t afford to miss out on the exciting and invigorating opportunities that these events have to offer. Whether you want to learn what other brands are doing, what new techniques are making waves or where the technological world is headed, these events can shed some light on these exciting insights — and offer even more.
And what better time to set off on transformative adventures than the start of the new years? Come back to work with a wealth of knowledge and a motivation to start making valuable and impactful changes. These digital marketing conferences are a great place to start.
15 Winter Digital Marketing Events That Will Shake Up Your Strategy
Digital Summit: Dallas, Texas — December 4-5
This digital marketing conference is one of the many Digital Summit events that have taken place throughout the year. If you missed these invigorating workshops and one-on-ones, you're lucky because there's one more left before the year ends! If you love all things marketing, technology and innovation, you'll love Digital Summit.
55+ in-depth sessions & workshops will not only help you stay ahead of the latest digital trends but also provide you with tons practical, game-changing takeaways you can immediately apply to your marketing strategy. You might need a second brain to pack it all in. We ♥ smart people. Learn directly from the brands and thought leaders who are making the biggest impact on the world’s economy — now and into the future. Get under the hood and stay ahead of the strategic curve with Facebook, Google, Amazon, and many more! It’s the all-important “hallway track.” We’re talking hundreds of seasoned marketers, strategists, designers, and more (just like you!) to mingle and connect with. You never know what inspiration, partnerships, or business deals you’ll leave with after two days at Digital Summit.
Mobile Innovation Summit: San Francisco, California — December 5-6
The world is moving towards mobile, with many brands opting for a mobile-first approach instead of a desktop-first approach. Has your brand jumped on the bandwagon? This event might be able to persuade you one way or another thanks to its large offering of in-depth talks, panels, workshops and more. Learn how to strategize for a mobile audience and build a system that works best for your brand.
The Mobile Innovation Summit will focus on the developing landscape of mobile technology and how to best utilize this within business. It will assess new strategies and look to the leaders of mobile to see how they are best using these to create better strategies.
Video Credit: Social Fresh
SocialFresh: Winter Park, Florida — December 5-7
Digital marketing means social media marketing too -- you don't want to let your social initiatives fall by the wayside. And this conference will give you access to an event full of experts, insights, innovations and more that can help you transform your social media strategy to better fit in with the growing social and technological landscape.
This year's conference is packed with the most up-to-date and actionable training for the modern social and digital marketer. We keep track of the latest social media trends–and where the industry is headed–so you don't have to. Can we promise there will be a T-shirt gun involved? No. Is it on our list? Heck yeah. Social Fresh is the original social marketing conference. Hosting 20+ events since 2008, with over 250 of the Fortune 500 attending. The Social Fresh attendee is a professional digital marketer, executive, or business owner. If you're working to grow your audience, find new customers, or increase revenue, Social Fresh is for you. Training is accessible for B2B and B2C. Our largest attendee industry groups include higher education, hospitality, retail, non-profits, finance, healthcare, retail, agencies, and government.
Email Insider Summit: Park City, Utah — December 9-12
The average open email rate across all industries is 32 percent.
This conference is great for shedding light on your content and email marketing strategies. Email is still a powerful component when it comes to marketing, but now brands need to look at it in a new light and play around with new techniques in order to succeed. And the Email Insider Summit will put you in touch with those inside insights to get you there.
It's not about the campaign calendar, anymore. It's not about your content strategy. And it’s definitely not about your channels. It is about the customer - her schedule, her journey, her experience. And that changes everything, from the way email teams work internally and across silos, how data are gathered and deployed, which technology marketers apply, and the role of content and service in the messaging mix. At the Spring 2018 edition of the legendary Email Insider Summit, we explore the many dimensions of the customer-centric revolution for messaging. We Will Explore: assessing what "customer-first" means for your business, learning big lessons from small data and tests, whether and how to apply AI/Machine learning technologies, Building truly mobile email experiences, Moving from segmentation to hyper-personalized messaging, storytelling in the In-Box.
Digiday Brand Summit: Palm Springs, California — December 10-12
Digiday is one of the largest digital marketing conferences that exist today. It brings together hundreds of brands, marketers and innovators to talk about branding and how to use marketing to get your brand voice heard in order to stay in the game. Work with other professionals in your field to get valuable knowledge that you can put to good use.
The digital media ecosystem has its problems, and it’s been a year when brands have decided to take matters into their own hands. From figuring out what to do themselves to what should be left to partners, to taking a harder look at their media spend and demanding better metrics from platforms, brands are on a mission to do better marketing. Join us at the Digiday Brand Summit to discuss how top brands are figuring out how to take back control.
Growth Marketing Conference: San Francisco, California — December 11-12
If you're looking to use your marketing strategy to grow your brand, then this is the conference for you. Hundreds of top-notch brands attend this annual conference to talk growth tactics, channel-specific strategies and more. You don't want to miss out on the opportunities and insights this event has to offer its attendees.
Learn real-world strategies and tactics for supercharging your growth, straight from industry leaders who’ve moved the growth needle at big brands like Google, Microsoft, Facebook, IBM, Reddit, Linkedin, and Slack. Get on a first-name basis with Fortune 500 leaders, serial entrepreneurs, high-growth startup founders, award-winning marketing teams, and well-connected industry investors. Watch 200+ video tutorials from the growth marketing e-learning library, studying everything from user acquisition and retention strategies, to channel-specific growth tactics. Get you and/or your team officially certified in growth marketing, while practicing growth marketing tactics from industry-leading instructors
Affiliate Summit West: Las Vegas, Nevada — January 6-8
Build your brand identity, heighten your influence, leverage your solutions and more -- all thanks to this daring and star-studded marketing event. Brands from all over the world flock to these events every year to get a leg up on the competition and you should too.
During January 6-8, 2018, more than 6,000 digital marketers will gather in Las Vegas for the performance marketing industry’s premier global event, Affiliate Summit West 2019. These high-level decision makers are comprised of online publishers, bloggers, media owners, traffic sources, advertisers, global brands, networks, technology firms, agencies, and other solution providers. They come from over 80 countries looking for new connections, innovative visions, cutting-edge technologies, and to get a better understanding of the ways in which the best businesses are leveraging them to grow and improve their bottom line. There is no substitute for being here, demonstrating your solutions and building face-to-face relationships. The top companies and key decision makers in the space come to Affiliate Summit. Show them what you’ve got and what they’re missing.
NRF 2019: New York City, New York — January 13-15
If you're in retail, this is a must-attend conference for you and your marketing team. These solutions, strategies and techniques are e-commerce-specific and are transforming how brands sell products and connect with audiences digitally.
It’s not a conference. It’s a community filled with the largest global audience and exhibitor base that could only come from NRF. NRF 2019: Retail’s Big Show is a marketplace for ideas and relationships. A chance to forge new partnerships, try out best-in-class experiences, and learn from some of the biggest players transforming retail today. An event guaranteed to drive impact. Because after all, what’s the point of a show if you have nothing to show for it?
Japan IT Week Web And Digital Marketing Expo: January 23-25 — Osaka, Japan
Feast your eyes on a host of exciting and intriguing, new marketing solutions that can put you in connection with audiences the world over. Whether you're in marketing, PR or tech, this conference has something to offer.
Web & Digital Marketing Expo (Web-Mo Osaka) is the specialized exhibition featuring all kinds of web and digital marketing solutions. A great number of webmasters and managers representing, marketing, public relations, advertising, sales planning and sales promotion visit Web-Mo Osaka to conduct face-to-face business with exhibitors.
Video Credit: LAC
London Affiliate Conference: London, UK — February 6-9
This conference is built with its attendees in mind. Taking the content brands want to talk and learn about, this conference puts together an agenda that is packed with insights, informative sessions, workshops and more -- all of which you know will be useful because you asked for it. Have fun, get learning and explore what your brand can do at the London Affiliate Conference.
At LAC you can expect tailor-made conference content: We work with you when we build our conference content. That means you can expect engaging sessions that are tailored to you. Add in some top-drawer speakers, and you've got an unmissable conference line up. Non-stop networking: At LAC the networking never stops. Whether you're attending one of our dedicated networking parties, are out on the expo floor or you're having a final drink in the hotel bar you can always meet someone new. Free entry to the iGB Affiliate Awards: The industry's most renowned and respected affiliate awards are back in 2018.
Converge 2019: Atlanta, Georgia — February 19-22
If you're a brand in the education field, listen up. Converge 2019 is the place you need to be in February. This is a great place for digital marketers in all levels and in all fields to come together to strategize, ask questions and take a pulse of the industry as it stands today. There are a lot of exciting innovations happening, and you can't afford to let these go by.
Converge 2019 is the digital marketing conference for education. The three-day event brings together CMOs, deans, enrollment leaders, recruiters and digital strategists who are advancing the state of higher education marketing and recruitment. Bring your team and join us for deep-dive workshops, keynotes and breakout sessions focused on everything new and next in EDU digital marketing. We’ll see you February 19-21, 2019, in Atlanta.
eTail: Palm Springs, California — February 19-22
If you're in retail and e-commerce, eTail is a great event for meeting like-minded industry professionals and learning about what tomorrow brings. This isn't a standard, uninspiring and dull conference. Instead, it's one full of excitement, energy and a soul that pushes boundaries, tests theories and shows attendees quite intensely what they have the power to accomplish through marketing.
eTail is where the top minds in retail meet, collaborate and learn about what's disrupting the industry today and what'll change tomorrow. Designed to build your business and your profit, we cut out the fluff and provide you with content from retail innovators in the trenches. Arrive as an attendee, and leave as part of the community. eTail takes the boringness out of networking and provides you with the fun stuff. California wine country tastings? Private chef tastings? Acrobatics? We got it all - infamous receptions that you don't want to miss. Our sponsorship packages come in all shapes and sizes. We're the exact opposite from a stuffy convention center networking event. We're proud of our industry-unprecedented 65% retailer rate. In fact, we're the industry's only event that brings more buyers than sellers.
B2B Marketing Exchange: Scottsdale, Arizona — February 25-27
This is a conference dedicated solely to B2B marketing, making it a specified, professional and in-depth place to learn about the community and build a strategy that sells more succinctly. The market is changing, innovations are shaking up the industry and challenges old and new continue to bring an instability that can't be ignored. But that doesn't mean marketers should give up. This conference teaches marketers how to deal with this industry in a way that helps them take control of it.
Since our inception, the B2B Marketing Exchange has had one mission: to empower our community by spotlighting all that’s new in B2B. Held right after the New Year, the event is designed to get you and your team not only inspired but prepared to tackle the latest trends, market conditions and buyer realities with gusto. In 2019, we’ll delve into new challenges, new buyer preferences, best practices, engagement trends, marketing channels and more.
Traffic And Conversion Summit: San Diego, California — February 25-27
What's hot in marketing? What's new in the tools, software and programs used to create and send out campaigns? What trends are flooding the market? These are just a few of the questions that the Traffic And Conversions Summit aims to answer. And it does so with fact-based research and experience. This is a conference that will teach you how to grow leads, conversions, traffic and sales as the name suggests. And it's a powerful event that marketers can leverage to create a plan that pushes their brand to greatness in the eyes of their consumers.
Every year, thousands of the world's smartest marketers descend on San Diego, California to learn what's new, what's hot, and what's actually working RIGHT NOW in digital marketing. Traffic & Conversion Summit is more than your typical "Rah! Rah!" pump-you-up conference. It's 3 days of strictly actionable strategies and content. In fact, we have a strict "no theory" policy when it comes to our sessions. Why? Because everything you see and hear at Traffic & Conversion Summit is tested, proven, and tested again to ensure that you're getting what you came for: a plan that will make a positive impact on your business. If you think you have heard everything that is working in Digital Marketing, you haven't been to Traffic & Conversion Summit yet.
Social Media Strategies Summit: San Francisco, California — February TBD
90 percent of marketers cite social media as their most popular content marketing tactic.
Social media is a valuable part of the entire digital marketing world. It may just be one piece of the puzzle, but it's a valuable piece that all digital marketers should understand and master. And this strategies summit helps give insights into helpful and engaging strategies that marketers can use in their own industries and businesses. This event provides unique and powerful perspectives on the state of social media marketing that can help you solve key problems.
We're still in research and planning mode for next year, but here's a taste of what you can expect: Real-life case studies that provide practical insights to get you thinking out of the box and generating fresh, winning ideas for your social campaigns and communications. A comprehensive speaker roster of senior-level executives that provide a rich, diverse mix of perspectives and knowledge to inspire innovation at your own company. A chance to participate in hands-on, activity-based workshops and interactive sessions to deep dive into specific topics and work collaboratively to solve them alongside your peers.
Digital Marketing Events Can Transform Your Brand For The Better
With marketing making a major impact on business success, you can’t let new innovations keep you from reaching out to your consumers in an effective and efficient way. But that’s the beauty of these events — they open doors to innovative ideas and techniques that can help you stay relevant, incorporating new and creative initiatives into your own strategy.
Marketing is important for all business — big or small, e-commerce or not. You need to have an online presence. You need to reach out to audiences. And you need to get your voice heard.
These conferences, events and summits can help get you there. Don’t underestimate the power of networking, workshopping and more. It could be what takes your brand from ordinary to extraordinary.
You don’t need an in-house team to create stunning marketing strategies — and these digital marketing agencies are the reason why!