Starting a business is hard. Growing it is even harder. Just ask Garry Kanfer.
He sat down with DesignRugh to share his top tips for making a project go smoothly, the design trends that will explode in the coming months, and his best advice for following in his footsteps.
"Hustle hard, and don’t be afraid to fail."
DesignRush: How did you get your start in the website design industry?
Garry Kanfer: I was building websites for my own businesses -- some were good, some not so much. But the ones that were good got the attention of some of my closest friends. They started asking me if I could build websites for their business. This gave me the idea to take the leap and open up my own web design business.
DR: Running a service-based business can be very tough, as there are constant distractions. What methods do you use to keep organized and focus on important tasks?
GK: In order to keep my life organized, I rely on Google Calendar. Everything, from meetings and lunch breaks to daily tasks, is blocked off on my calendar. At my company, every project has a Slack channel, so I also make sure I constantly check in on the activity between team members. There are at least 15 people on every project, so having designated channels where all project communications and updates are stored is key.
Lastly, I make sure I double check all my emails both first thing in the morning and right before I leave for the day, just so I never miss anything.
DR: What are some of your favorite projects your team has done?
GK: There are four website designs that really stand out.
2. Samsung SSIC
3. Group Gordon
DR: Where do you or your creative team look for inspiration?
GK: We like to check out the Awwward and CSS Design pages to see the best in design. However, we also like to look for inspiration and the latest design trends on Behance and Dribble. There’s an incredible amount of talent on there. It’s cool to see not just what other companies are doing but, what individual creatives are working on.
DR: What advice would you give clients to help them achieve their goals or better results?
GK: Focus more on increasing audience engagement and improving the overall user experience. Of course, design is important, but a good-looking website doesn’t really mean much if it’s not designed with the user in mind. I always remind clients that visitors aren’t coming to their website to see how nice it is -- they’re looking for information or looking to make a purchase and they’re looking to do it as painless as possible.
DR: Where do you think the design industry is headed in the next few years? Are there any trends that you think will dominate the industry?
GK: I expect design interfaces to start integrating multiple senses and input styles. Using voice recognition, AR, wearable tech and AI, I think we’ll start to see a tighter integration between technology across all our senses.
DR: Any advice to share with our readers who want to follow in your footsteps?
GK: Hustle hard, and don’t be afraid to fail. After all, you have to lose some battles in order to win the war. The important thing is understanding what went wrong and how you can learn from it. That’s pretty much how I got here.
Want more interviews sent directly to you? Sign up for our newsletter!