With Christmas and the new year just around the corner, you might well be ready to hide away from alllll of the advertising and promotional campaigns. Yes, they can be a little overwhelming, but for the most part, it can be quite entertaining to watch how different brands and companies attempt to differentiate themselves by taking a different spin on the festive period that comes 'round each year. If you’ve already read our New Year video ads piece, you’ll know exactly what we mean -- the range of topics, styles of advertisement, and contrast in approaches can be mesmerizing in and of itself.
However, a video isn’t the only medium through which firms choose to promote their New Year campaigns. Print ads are just as effective in their own way -- and to prove it, we’ve mashed together 10 of our favorite examples from the New Year's period.
So whether you’re putting together your promotional campaigns for 2018 New Year celebrations, or even if you’re just seeking inspiration for another project, scroll down to browse through a range of print ads. Plus, tell us your favorite ads in the comments below.
1. The Axe Effect by Lynx
“The Axe Effect” by Lynx is another example of their somewhat provocative (yet compelling) marketing. Their New Year campaign for their Axe men’s deodorant spray showcased an arranged display of fireworks created using women’s underwear.
The reasoning stems from their wider pitch that the smell of their deodorant attracts women to men and thus, releasing this print in the lead up to one of the biggest parties of the year was to appeal to men hoping to meet someone new. Aside from the apparent graphics, the print is a simple design which uses a black background to ensure the copy and graphics pop off the page.
2. Absolut Vodka
Some industries place greater emphasis on New Year's marketing campaigns than others, and one of those would have to be the drinks and beverages industry. Absolut wrapped their premium vodka in Christmas decorations to wish everyone a Happy New Year - suggesting that any New Year's party can only be complete with a sip of their quality spirit.
3. Turkish Airlines
Turkish Airlines coupled a festive feeling with a beach and sea scene to promote their “Have a happy new year anywhere you wish!” campaign. It’s a popular time of year to travel, with many people choosing to get away rather than stay at home, so it’s not surprising to see airlines pushing their New Year's content. The ad does a subtle yet effective job of making you wonder what it would be like to celebrate the New Year, or even Christmas, abroad.
Volkswagen took the ‘drive carefully’ approach to their New Year's campaign - something that we can never be reminded enough about. It’s easy to get carried away with friends and family over the new year, but finding yourself driving after drinking is most probably not something you want. This traffic light design using Christmas tree baubles is a colorful play on an important topic - an excellent combination for the new year period.
5. Mikado Publicis: Champagne
This French design agency got creative with their New Year's campaign and launched the “Get accustomed to success in Happy New Year” prints. While it might not be the best idea to feed your employees champagne instead of water every day, it certainly serves as a positive stream of motivation when pumping up your team for the year ahead.
The design is a nice metaphorical play on the next 12 months to come from a business perspective, and it’s also going to catch the eye of anyone who’s ever worked in an office with a water cooler!
Honda decided to add a little bit of creativity to their gear stick for their new year campaign. By making the top of the stick look like the end of a bottle of champagne, they managed to subtly transform what would have been a rather bland image of a gearstick into the perfect image of new beginnings in this advertisement.
Alka-Seltzer used their New Year print designs to remind us of the not-so-enjoyable consequences of, ahem, celebrating the start of another calendar year. This clever ad is the perfect reminder that, after you "have fun," you might want to have a few of their morning relief tablets to ease the headaches from a glass (or five...) of bubbly. You might want to swap the champagne glass the next day to prevent any confusion, though...
Audi’s ‘Happy New Year’ campaign was geared towards the promotion of their superior TDi engine, which they claim will ensure you get more kilometers on their tank than other vehicles. After all, would you rather spend New Year's in the red or with a full tank?
9. Barilla Pasta
It’s not exactly something that you’d directly associate New Year's celebrations with, but Barilla used their pasta to create a fireworks-esque design for their Happy New Year campaign. The prints use a dark blue background to ensure the pasta pops out of the page -- which is effective, to say the least.
Last but not least, BMW celebrated their New Year by preparing for the next 12 months. Their “We’re ready to start off again” campaign showcased glasses of champagne in the shape of an engine, suggesting that they’re ready to get the party started and kick the New year off in style. It’s a classy design, with the black background and white typography supporting the glasses of bubbly -- an iconic image for any New Year’s celebration.
Overall, the advertisements that you see during the new year period can be inspiring, as well as humorous. Are there any campaigns that you’ve seen recently that have given you ideas for your New year celebrations or thing that you’d like to achieve in the year ahead? Tell us below!
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