Professional web designs come in a host of different forms — from corporate institutions to educational establishments. These all fall under the realm of a professional website.
Professional websites often promote a service, serve to enlighten and educate or act as a catalyst for change. These professional websites are often sleek, modern and incredibly effective at conveying in-depth information.
But just because a professional website often has a lofty goal, doesn’t mean it can’t be a little bit fun. Whether they’re governmental, health-related or serve a different purpose, professional websites all serve a purpose. They exist for a reason, right? So they have to make an impact on some way on their intended audience. That means they need to incorporate fanciful design elements, play with orientation and layout or get a little bit experimental to ensure they stand out. This information, these services and these calls to action are important. And they need to be seen, heard and felt by as many people as possible.
That’s where great web design comes in.
Oftentimes, when we talk about good web design, we’re talking about e-commerce sites — sites that are innately B2C. These websites have a tangible effect on consumers, and they need to. These websites have a sole purpose of driving sales, so they need to be effective at grabbing attention, leading users on their journey and getting them to the checkout page.
The goal of a professional website in many cases is a little different. In these situations, it’s more about raising awareness, driving leads and creating an atmosphere of education and enlightenment that can spur people to act -- and these 12 professional websites certainly hit the mark.
If you’re a B2B business or other corporate entity looking to figure out what it takes to create a professional website that stuns, look to these 12 designs as the perfect inspiration. From creative and cool, to modern and chic — you’re bound to find the style and look that will match your brand and its identity.
12 Professional Web Designs That Leave A Lasting Impression On Visitors
Banking & Finance
These websites include examples in the banking and professional money services sphere. These professional website shine thanks to their innovative and tech-focused designs, intuitive navigation and compelling content structure that outline how exactly these brands can help you with your business finances.
Wave Apps is a financial website that helps small businesses with their financial endeavors. It helps these small businesses keep an eye on where their money is, where it’s coming from and where it’s going all in one helpful platform that’s easy to use and simple to understand.
This is a brand and a business that cares about successful business growth and connects them with the tools they need. And to match this innovative and lofty goal, the website takes on a clean and sophisticated layout to contain its comprehensive offerings.
The organization is clear throughout this design to promote engagement and interactivity. It’s a straightforward design with clearly outlined CTAs and landing pages. It’s a clear website that takes the guesswork out of an already complicated subject — finance.
There are no eccentric bells and whistles here. Just a simple design that knows its business, and does it well.
Subtle illustrations and plain text give context and life to this site, but it is neither overwhelming nor confusing. It’s just the right balance of informative and modern to let users know that this is a service that they can trust.
This professional website stands out due to its modern simplicity and subtle creativity.
Zero Financial is a professional and progressive service that brings online banking into the 21st century. It’s a debit card that’s powered through an app but acts like a credit card thanks to the rewards this card offers its users.
This is a clean and concise website that adds an airy and innovative vibe to the overall atmosphere. Innovative, creative and cool — this website wows with visual movement, concise typography and a clean design that streamlines the process and walks users seamlessly throughout the design.
It’s beautiful and elegant with a modern and scientific edge that draws users and businesses alike further through the design.
Split between a white and grey background, this image-heavy website incorporates slight parallax scrolling to add depth to the movement that dances before your eyes. And it lulls you along your journey with ease.
There’s a minimalism to this design in its sleek orientation, soft color palette and minimal typography. Similarly, the modernity of the website matches the modernity of the card and service, bringing branding full circle and adding an authenticity and authority.
This website is a best design contender in the category of professional websites because of its understanding of branding and its sleek look overall.
Varagon is in the business of B2B financial operation. It’s an asset management company that works with mid-level businesses and corporations. It’s a corporate entity with a modern, sleek and sophisticated brand identity and website design. But just because this brand is modern, doesn’t mean it’s fallen into the boring mold of other corporate websites.
In fact, this is the most innovative and creative web design in the financial category thanks to its seamless navigation and experimental layout.
From the start, you’re met with a semi-transparent photograph of New York City. This adds dimension and depth — pulling users into the design and encouraging them to scroll. But the excitement doesn’t stop there.
A clean menu bar outlines the direct navigation and layout structure of the design. It’s clean and simple and comprehensive — emphasizing user-friendliness.
But there’s also excitement in the scrolling and layout. It’s built in a very scientific way, with clean, thin lines against a semi-transparent dark background. It oozes sophistication, intelligence and wisdom.
Empty, negative space, large font and a serene orientation create a peaceful and prestigious experience that encourages interactivity. And the overall simplicity of the design makes it easy.
This design is a true professional stunner — it has the look of a sleek and modern website with a simplicity and a creativity that instantly captivates.
Educational websites mean websites that represent a school or an educational service. But these two stand out for their understanding of their audience — parents. They are intuitive designs that present the necessary information in clear, fun and comprehensive ways, eliminating the stress that comes with finding the perfect school for your child.
The Moorlands School
The Moorlands is a prep school in the UK that houses children from ages two to 11. It’s a school dedicated to learning, creativity and fun. And it’s an institution that gives parents and children the experiences they deserve growing up.
The Moorlands website is a dynamic and vivid website with an emphasis on videography and photography. RIght from the start this visually-driven design makes an impact and leads users on an interactive and educational journey. These videos and photos lead parents through an average day for a student, giving them peace of mind and lulling them into trusting the institution.
Similarly, the clean and organized layout makes it easy for parents to learn more about the school, its activities and what their children can expect while attending.
This website was built with parents in mind — making it an awesome example of a professional website that knows exactly what its purpose is.
Little Flyers Learning Center
Little Flyers Learning Center is another children’s center with class and sophistication. It’s a fun, creative and vibrant web design that uses color, typography and visual elements to inspire parents and educate them.
This website and this school are all about the journey to discovery. It’s about exploration and creativity and this playfulness is evident at every step of the way.
It’s seen in the vibrant background coloring, as well as the childish and soft icons. Pastels add a lightness to the website while photographs capture the effervescence of childhood and fun. Colors take on different box shapes which hold different ideas, making navigation simple and easy. And the bold, clean typography is clearly visible on colored backgrounds and engaging photography.
Messaging in this design is clear. It’s direct and engaging and serene. It’s the perfect platform for parents to walk through, learning more about the adventures that their children will experience.
Health websites run the gamut — from playful and cool to analytical and scientific. These examples are a mix of the two, offering users the information they’re looking for in creative and innovative ways. Interact with these web designs and see where the insightful and powerful information leads you and your business.
L’Avenir Dental Clinic is a dentistry office that has incorporates their sophisticated and robust in-person atmosphere into its online presence. There’s a clinical vibe to the design that’s elevated through a stunning layout, cool colors and modern typeface.
There is a seamless quality to the navigation here that comes from the smooth transitions and subtle movement of image and text blocks as users scroll. Images and CTAs also slide and move as users scroll, adding a dynamic and creative element that elevates.
There is minimal clutter thanks to the movement and layout — with different colored blogs and bright white copy emerging and disappearing.
And this color palette is serene — a mixture of whites, grays and greens that give off medical and clinical moods, making it clear what the purpose of this website and this brand is.
Subtle animations add personality and flair to this site in addition to pops of cool, fun color. It’s just enough to add personality but not enough to detract from the overall goal of the design which adds an interesting contrast.
This professional website definitely looks the part and offers users a seamless journey that informs.
If you thought you knew all there was to know about Gout, you’re wrong. And the Change Gout Organization is here to make sure you’re ready to understand this debilitating disease and the lengths to which the organization is going to, to find a cure.
And to add to the innovative and futuristic goals of the organization, the creators behind this website went with a transformative and revolutionary design — through the use of UX and UI applications.
The background of this site is soft and gray. Interactive movement is introduced in the form of a man made up of moving crystalized triangles. As you scroll and roll your mouse over this design, these triangles move and dazzle.
Parallax scrolling enhances this design, and clear CTAs make it obvious the two options users have when entering — they can view the film and explore gout.
This three-dimensional design uses UI and UX to inform and inspire, with each of these shining triangles symbolizing a part of the body affected by the disease.
This design informs through interactivity. The organization is clear thanks to a circular menu bar option with colored markers. These options make it clear how to learn more and what the organization can offer in the forms of management and treatment.
This inspiring design stands out thanks to its innovative interactivity.
This colorful, layered website puts the Benessere Clinic on full display. It’s an intuitive and playful website that informs and inspires with ease thanks to the many varying design elements that add authority, authenticity and a playful edge.
This clinic aims to care for your entire being — mind, body and soul. And to showcase its talents it uses high-resolution photography to put the patients on full display. This, matched with the colorful, geometric overlays allows for a modern and innovative twist. It also adds a dynamic and exciting later to the otherwise simple and easy design.
Scrolling through the page kickstarts typography, photography and illustration to slide in and make its presence known. And a basic hamburger menu bar works as a minimalistic navigation tool that leads viewers easily throughout the page.
This page is clean. It’s bright. And it’s colorful — but it’s a simple design that allows for no mess and no confusion. It’s easy for users to interact and play along.
This is a clinic with many offerings, and they showcase them simply thanks to a design and a layout that simultaneously excites and soothes.
Governmental websites are usually exceptionally informative. They are jam-packed with valuable information that is available and catered towards all — consumers and businesses alike. But that doesn’t mean these designs have to be stuffy and boring — and these websites certainly aren’t.
U.S. Air Force
The U.S. Air Force site is a clean and engaging display of masterful design. Bold, bright typography overlays an engaging, auto-playing video and you’re instantly captivated. It’s almost impossible to look away from this design upon entering.
This visually-driven website puts these soldiers and their work on clean display — from the auto-playing video to the clean categories. There’s a cleanliness and a creativity to this design that is equally simple and easy to navigate.
One brilliant photograph after another aims to differentiate the extensive list of categories that prospective members can choose from to learn more.
There’s a theme that adds a story to the whole design, leading you along like you’re reading a book and each block of text is a page.
The foundation of this website is built on photography — powerful, impactful photography that gives users a first-hand look at what the service has to offer, and what they could offer their country.
UPstream is a service that assists, empowers and protects. It’s an organization with a heart and a soul dedicated to making lives better:
UPstream provides assistance to people and communities in need and empowers them to become sustainable, independent and proud. How and where we contribute is based on the cultural challenges and strengths of a community as defined by its most precious resource-the people. We use your support to build schools, provide educational materials, create sustainable food programs and provide hope.
The website has a very organic and all-natural quality to it that comes from the off-white coloring that’s reminiscent of old newspapers or composted packaging. Similarly, the illustrations icons are clean and creative with an organic twist.
But there’s also a modernity that comes from an asymmetrical layout and parallax scrolling effect. It’s emotionally impactful and strong — coming with custom elements like iconography and typography that bring the design full circle with the organization.
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Real estate websites, whether promoting a new complex or a team of realtors, are often visually driven. This can be both a blessing and a curse, cluttering the platform and causing confusion. But these examples are serene, compelling and captivating in a way that pulls users in and gets them in the mood to buy.
The Hub Brooklyn is a housing complex in Brooklyn, New York that offers residents a host of exciting amenities to turn their apartment into a real home. And right of the bat, they let their personality show through the use of colorful illustrations.
Creative cartoons and cute characters dance across the website in vibrant shades, adding a personality and letting users know how much fun they could have if they lived in the building. Thanks to these illustrations and vibrant colors, the journey throughout the site is a serene experience that adds excitement and playfulness all over.
Navigation is simple and smart, with clear CTAs in bold white typography, colorful overlays and a brand persona that shines through thanks to the creativity of the design.
This is an out-of-the-box choice for a real estate website, and it works.
The Coloradan is a residential project that creates a community for its residents that’s airy, beautiful and serene. And in going with this theme, the website design is equally luxurious and peaceful.
Three-dimensional effects and fading add depth and luxury. Photography adds class and sophistication. Smooth transitions provide and ease of navigation. Overall, this website is a tranquil experience that emphasizes the lifestyle residents can achieve.
It’s more in line with traditional real estate sites, but subtle design elements help it to shine.
Professional Web Designs And Their Ability To Generate Leads
In some, but not all, of these examples, one of the goals of the design is to drive leads. These websites essentially work to inspire and educate, but push users to want to learn more. Thus, they join a mailing list or sign up for a newsletter, getting them inside the sales funnel.
In these instances, you can see these websites shine — thanks to simple navigation, a seamless user journey and an intuitive design that promotes learning and absorption of information.
These designs range — from modern and edgy and corporate to fluid organic and playful. But each has a purpose. And that purpose is complemented beautifully by the design that supports it.
Professional websites don’t have to be boring. That’s something to remember, and something brands often forget. Just because you offer a professional service or a B2B product, doesn’t mean that your design has to be stoic, unfeeling and cold. You can infuse a personality and a creative talent into your designs to stand out from the competition.
And these 12 websites do that beautifully, and without sacrificing brand identity or credibility. They do it in a soft and subtle way that fits in with the rest of the brand — like this website is just another piece of the comprehensive and innovative puzzle.
Your brand can learn a lot from these designs — transforming its digital presence and driving leads in an effective and successful way.
If your brand needs more dedicated design help, explore DesignRush's Agency Listing section to find the best web design and development agencies that can give your brand a much-needed boost in the website department.