In the next few weeks, you’ll likely see a variety of romantic and quirky ads in the weeks leading up to Valentine’s Day.
For some brands, it’s arguably one of the biggest calendar dates in the year, second only to Christmas. And for that reason, you’ll see brands trying to trigger a range of emotions during the Valentine season. Whether it’s joy, happiness, love or humor, companies are willing to try whatever it takes to catch the eye and attention of their desired audience with some clever, witty and fun Valentine’s Day ads about ditching flowers for Valentine’s Day in favor of a bag of chips — or something like that.
With couples on the hunt for gifts and romantic breaks that show their love, some brands also use this time to remind people of the important things in life —family, friends, and loved ones— through powerful messaging and storytelling — much like the Christmas and New Year’s ads that we reviewed.
Television ads and promotional video campaigns can be the most compelling way for brands to evoke strong emotions — like love, hate, excitement and jealousy — so it’s not surprising that we have a strong list of 10 excellent Valentines Day campaigns for you to scroll through.
10 Best Valentine’s Day Ads
1. Burger King: The Cheesiest Ad
Burger King’s 2017 Valentine’s Day ad was pieced together by Buzzman and Productman, and it’s an excellent combination of humor and creativity. They claim to have come up with the perfect solution for a perfect Valentine’s Day — the “Valentine’s Cup.”
As the voiceover says, “Two straws to share your drink, and… a little more.”
The limited edition cup was available in Burger King restaurants between February 11th-14th and it allowed you to put two straws in one cup for easier sharing with your Valentine.
2. Deliveroo: The Ad That Makes You Laugh, Cringe, And Laugh Again
According to the trusty food delivery service, Deliveroo, new research suggests that British couples would be happy to have a "third wheel" on Valentine's Day. With that in mind, Deliveroo ran with their “Third Wheel Kevin” ad starring Kevin, a single man who is "soul-crushingly alone" — ouch.
3. Dominos: The Best Ad For Wit And Parody
The Domino’s #ValenDine-In experience was truly something to behold when the pizza making company released their campaign in 2017. Featuring the “genius,” Dominique Toppington, their in-house pizza expert, Domino’s put together a hilarious 60-second stint on why you should choose to stay in this Valentine’s Day.
In fairness, it can be a struggle convincing yourself to leave the house on Valentine’s to face the masses of couples, so the pop-up dining experience may not be as obscure an idea as you think!
4. Wilkinsons: The Most Creative Ad
Wilkinsons put together a real-life, immersive campaign for Valentine’s Day in 2013. They put a man’s stubbly face on a wall in France, but all was not as it seemed — the hairs on the face were actually the stems of roses. As the promotional video shows, when someone pulled out a ‘hair’ they got a rose.
As the day went on the face become smoother and by the end, the man’s face was shaven - an apt way of promoting their Hydro 5 razor during Valentine’s weekend.
5. Tesco: The Ad That Makes You Thankful You Didn't Go To Tesco That Day
Tesco put together their ‘Basket Dating’ campaign for Valentine’s Day 2016 to match up singletons based on what was in their shopping. Thirty-two people initially participated and based purely on what they had bought with £20 (~$30), they were matched up.
It’s an entertaining concept, with some couples pairing up much better than others...
6. NHS: The Ad That Touches Your Heart
The NHS used their Valentine’s Day campaign to get people talking about organ donation with some help from creative agency Aesop.
The process of fulfilling organ donation in the UK can be tricky, particularly if the family of the donor is unaware of the patient's wishes. With that in mind, the “Better Left Unsaid” campaign took a humorous approach to solving that problem.
The short videos show couples on dates with one person sharing a little more about themselves than they maybe should, given the environment. The line: ‘Share your organ donation decision with a loved one this Valentine’s,’ closes the ad.
7. Doritos: The Ad That Makes You Nostalgic
BBDO Toronto released a 2016 Valentine’s Day campaign for Doritos to promote the brand’s Ketchup flavor using a mock infomercial called “Doritos Ketchup Roses.”
The ad takes on a retro tone, with all the trimmings: Disco music and outdated male grooming trends. As a better alternative to flowers and chocolates, the ad positions Doritos as the best option for a Valentine’s Day gift.
8. Cupid Drone: The Most Romantic Ad
The #CupidDrone campaign was launched in 2015 across the romantic streets of Verona, home to Romeo and Juliet — an iconic love tragedy. The modern-day Saint Valentine was on the search for love, and thanks to the now popular trusty technology of the drone, the roses were able to hit the target every time!
9. Land Rover: The Most Adventurous Ad
In 2015, Land Rover set about the task of creating an ambitious Valentine’s Day campaign revolving around one Land Rover Defender fan in New Zealand.
Four university friends sold their beaten and broken 1957 Series I Land Rover, christened ‘The Landy,’ at an auction after a long and happy 15 years of ownership. With the sale, many memories were lost. But, Land Rover had other ideas...
The team at Land Rover New Zealand read the ad and put into place a hefty operation to painstakingly rebuild the model from the ground-up.
10. Shred Your Ex: The Ad You Can't Stop Watching
Last, but not least, ad agency McKinney offered a very different spin to the previous nine Valentine’s Day campaigns by giving people the chance to “warm their cold hearts with the healing power of sweet destruction.” What does this mean? Well, you can print and shred pictures of your ex, in short…
Love is already in the air, with Valentine’s Day just a few weeks away — and brands aren’t wasting any time in pushing out Valentine’s Day ads that excite, entertain and inspire. They use humor and wit to help push consumers to show for their goods instead of for a boring old card or box of chocolates — because where’s the originality in that? And these ads really do have a way of hitting you right in the heart.
Which ad hit home for you? Which ad made you laugh? Share it with the one you love — because if you can’t get them a new car for Valentine’s Day, you can at least give them a good laugh.
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