Ah, candy. Who doesn’t love it?
And when it comes to the best time to eat candy, Easter is right up at the top of that list. It’s a time for Easter eggs and floppy, jumpy Easter bunnies. It’s a time of love, family, and introspection.
But we all know how much we look forward to those chocolate-filled baskets!
All the major candy corporations capitalize on holidays like Easter, pushing out special products in special package designs to grab attention and pull consumers in. You very rarely actually go to the store with the intention of buying candy, but Easter candy package designs really force you to pick up that candy bar and dive in.
For an Easter candy package design to be successful it has to be fun, engaging and nostalgic. It has to make consumers want to pick it up, inspect it and ultimately eat it. And these eight Easter candy package designs do just that.
The Top 8 Easter Candy Package Designs
These eggs ooze class and sophistication. Seriously, I never thought I’d look at a chocolate egg and think — “I don’t know if I’m cool enough for this.” But that just goes to show that L.A. Burdick is a leader in chocolate sophistication, and they know how to package their products to show that off.
Sitting on top of a real egg stand — which I, a 20-something city girl do NOT own — this egg looks like a work of art. It’s regal and elegant. It’s sophisticated and strong. If it had a nose, it would most certainly be upturned right about now.
This egg is wrapped delicately in a clean wrapping to show off the chocolate egg itself, and it’s wrapped in a bright little bow which exudes excellence. The logo is simple, sitting in a bright yellow circle. The copy is straight to the point.
No muss, no fuss. Just a chocolate egg on display. You know, casual.
The extreme simplicity of the design makes it stand out. It’s just an egg wrapped in plastic and tied with a bow. But it screams sophistication and class. I’ve never been a fan of chocolate eggs, but suddenly I want to buy one.
Would this really be an article about Easter candy if we didn’t feature some kind of Cadbury candy? I didn’t think so.
Are you a fan of Cadbury’s Daim bar? If so, you’ll love their newest invention. Cadbury recently announced a new chocolate egg made entirely out of its popular Daim chocolate bar. It’s big. It’s bold. And it sure looks tasty.
Though, if I’m being honest, I never actually manage to eat the chocolate Easter eggs that I find in my basket. I just like looking at them. And this one comes in a design that is definitely fun to look at.
The package design for the Cadbury Daim Easter Egg falls in line with the rest of its Cadbury and Easter packaging. The box is big. And it’s purple — Cadbury’s signature color. The design from the chocolate bar itself finds its way onto this design as well, with bright pops of reds, yellows and blues decorating the box like confetti — signs that this Easter candy party is just getting started.
Everything that is paramount to Cadbury can be found on this Easter candy package design — the gold logo, the cups pouring milk, the bright purples and royal golds.
Cadbury knows its audience. Cadbury knows its chocolate. And consumers know exactly what they’re getting.
A little bit Easter, a little bit spring — a whole lot of adult fun! Grownups finally have an Easter treat to show off — and this package design definitely shows it off.
Both a gin and tonic chocolate egg and hard candy treats are available in this package design. And it definitely catches your attention — maybe at first because you see the words “gin & tonic” but then because you take a look at this box and you instantly feel happier.
This package design starts out as a traditional box with two compartments. On the right side, you get a peek at the colorful egg itself. It’s bright. It’s green. It’s fun. It tastes like gin and tonic!
Sorry, I can’t get over it. I think I’m in love.
On the left side, in what looks like a scientific beaker, are a bunch of bright green gin and tonic candies. This looks like a playful experiment that’s about to go so right.
Moving from the products — which act much like a design and are integrated seamlessly into the package itself — let’s talk about this packaging design. If this wasn’t a chocolate Easter egg, I swear this would be a beach-side treat sold in the warm months of spring and summer.
The white packaging is highlighted with fun and flirty illustrations. You’ve got limes cut in half, little glasses of gin and tonic and ice cubes floating around in the background. The only color you see on this packaging is a bright, lime green that is instantly eye-catching and works as a theme pulling this entire design together. It’s simple. It’s cool. It’s clever.
A true Easter classic, our favorite marshmallow chicks haven’t seen a packaging design change in some time. But while the design hasn’t changed, the flavors have. And these new Peeps flavors are definitely packaged in a fun and festive way.
New flavors include Strawberry, Milk Chocolate-Dipped, Coconut, Blueberry, Triple Chocolate, Neopolitan, Lemon and Orange Sherbet. These are part of a new line called “Delights.” They’ve announced other new flavors as well, though these aren’t part of the “Delights” line. Flavors include sour choices like Sour Cherry and Fruit Punch, mystery flavors that leave a lot to the imagination, and my personal favorite, Pancakes and Syrup.
The packaging is in-line with the brand identity itself — with lots of playful copy, exciting graphics and attention-grabbing color. The design is very cartoonish, with the little Peeps themselves acting as characters in their own movie. The left side of the design acts like a puddle of whatever flavor Peep lies beneath. The right shows a more realistic depiction of the candy itself.
What makes this packaging cool is that it actually gives consumers a peek at the candy hidden beneath, showing viewers the Peeps that are lined up beneath the wrapper. These designs are fun and playful. They are colorful and silly. They get in touch with the child inside — these are childhood favorites, after all. And this brand knows how to capitalize on that nostalgia with their design.
Luxurious, sophisticated and regal — the packaging designs at Hotel Chocolat are enough to convince you that these chocolates are excitingly decadent. Wrapped in small, cylindrical boxes, Hotel Chocolat’s chocolate Easter eggs are beyond marvelous to look at. The design is modern, fresh and extremely alluring.
The top half of the design is wrapped in a matte black, with a fun and flirty little bow — this chocolate is a gift to behold, after all. And the bottom half is wrapped in another subdued, matte color. Depending on the flavor of the egg itself, this color will change — some are matte black, some are silver, some are gold, some are lilac and so on. It’s soft. It’s sensual. It’s mysterious.
Sign me up!
There are only a few parts to this design, the shape itself, the background colors and textures, and the main logo design that sits at the center. In this design, you have a bold, gold foil that swipes down the side like it was hand painted and crafted for each individual who gets their hands on one of these boxes.
The logo design itself is small, black and traditional. And this design keeps the rest of the copy minimal — the only easily identifiable words being the type of chocolate itself.
This is one chocolate packaging design that’ll make anyone feel like royalty.
The colors and flavors of spring are on full display in this Compartes chocolate bar package design. The chocolate itself captures the flavors of spring, with a decadent dark chocolate mixing with the bright and flavorful flavors of spring berries — strawberries and blueberries and raspberries, oh my!
The bar itself is beyond gorgeous, but the packaging can hold its weight against this stunning chocolate candy.
First, let’s talk logo designs. The Compartes logo is simple, elegant and edgy. The inverted white triangle fits wonderfully at the top center of this chocolate bar, with the clean and clear lines of the logo itself eye-catching, yet simultaneously subtle. Beneath the wordmark, you have the name of the chocolate bar in a swirly, curly and fun font.
And this is the only copy you’ll find on the chocolate bar.
The rest of the design is covered in a collage of fruit and flower designs — very indicative of the spring season. The packaging is bright — with vibrant pinks, reds, greens and whites decorating the rectangular packaging.
This is a very fun and exciting design. It jumps out at you. It entertains you. It makes you smile.
And it sure makes you hungry!
Chocolarder is one of the few remaining small batch, bean to bar chocolatiers around, and their chocolate — and packaging — puts the focus on the chocolate itself.
There are many different ways to package chocolate Easter eggs. Some companies simply throw on some colorful foils, some wrap it up in a generic, square or rectangular box — but not Chocolarder. A company that is very rustic, comfy and authentic in nature, they wanted to emphasize the power of their chocolate itself by utilizing a quirky and original design.
The egg itself is wrapped in a regal and elegant gold foil, emphasizing the strength and power of the chocolate itself. It’s authentic. It’s determined. It’s experienced.
But it’s the packaging itself that holds the egg in the center like it’s a piece of art that is on display — that’s what makes this package design standout. This rustic and vintage wood-style design of the packaging is gritty and inspiring. These chocolatiers know what they’re doing when it comes to chocolate. They plant the beans, and they turn the beans to chocolate. This packaging design reminds us of the chocolate making process as a whole.
The logo is stamped at the top of design like an old western crate or a barrel of good whiskey. Looking at this chocolate egg, and the packaging design it sits in, you can’t help but feel like this is the cream of the crop — the good stuff.
I know I’m dying to find out.
The chocolatiers at Theo are celebrating the arrival of spring with style. This light and refreshing lemon chocolate bar is a perfectly packaged spring treat — it’ll look beyond adorable in any Easter basket or tucked into a holiday gift bag.
The package design isn’t overtly Easter-centric — and we kind of love that. That means we’ll get to look at this packaging all spring long!
And obviously, get to eat this chocolate all Spring long.
The packaging is clean, colorful and fun — with a simple, white background, bright and playful typography and fun-loving illustrations that make us crave the warm and floral days of Spring that lie on the horizon. The Theo chocolate logo lies at the top of the packaging, right at the center — and it seems to fit right into the design, not rocking the boat by any means.
This package design incorporates minimalistic trends and playful flare — making this chocolate bar jump from shelves. And it perfectly encapsulates the chocolate that lies under those thin layers of paper. One look at this packaging and you know the chocolate is going to come with a pop of lemony zest — the perfect Easter treat.
The Best Easter Candy Package Designs
Easter isn’t all about the candy, but the candy sure does make this holiday sweeter!
And with candy packaging designs like these, it’s hard not to be pulled in. They’re fun. They’re bright. They make you want to eat candy even if you’re not a candy person. Personally, I don’t even like Peeps but now I have to know what these new flavors are all about.
Candy package designs remind you of simpler times. They spark that nostalgia from past memories — whether it's from your childhood, your adulthood or anywhere in between. They make you happy. They make you smile. They make you hungry — even if you just ate a feast.
That’s what our second dessert stomach is for, right?
And these candy packaging designs really do elicit all those thoughts and feelings — just like they’re supposed to. So don’t feel bad about sneaking a few extra bites this Easter, these package designs are beautiful and while they deserve to be put on display, you can’t forget to enjoy them!
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Which Easter candy package design was your favorite? Tell us in the comments below!