It’s nearly that time of year once again - that’s right, Valentine’s Day is fast approaching. If you haven't booked your table for two at that special restaurant or got your flights sorted for your romantic trip away, then you better get your skates on and get going! But if you’re planning a much more relaxed Valentine’s Day, you might have a little more time on your hands between now and then, leaving you plenty of time (and a perfect excuse!) to check out some fantastic Valentine’s Day print designs.
After the buzz of Christmas and New Year, Valentine’s Day is the first big calendar event that brands can sink their teeth into, and they seem to love (no pun intended!) the creative challenge of manufacturing design around romance, regardless of the product or service they’re marketing.
Without further ado, here are 10 great examples of how print can be used to inspire a little more love around Valentine’s Day.
The 10 Best Valentine’s Day Print Designs
1. The Hunger-Inducing Valentine’s Day Print Ad: Hovis
Hovis worked with JWT to put together their 2013 Valentine’s print campaign. The simple yet surprisingly effective design showcases two slices of Hovis bread, toasted, with jam on top.
The idea is to make the shape of a heart with the toast, and it has worked quite well. It’s not uncommon for breakfast in bed to be an option on Valentine’s Day, so the plate of love-filled toast is an accurate representation that undoubtedly resonated with many people.
2. The Modern Valentine’s Day Print Ad: Vodafone
Vodafone’s 2013 Valentine’s Day print was clever, to say the least. The mobile phone giant used their iconic red background and white typography to pay homage to the rise of social media and communication over recent years.
The words “I just ____ to say I love you” are placed across the center of the poster, with the blank being filled in with a list of thirty options for how you could potentially wish someone a happy Valentine’s Day. Ranging from “Called” to “Facetimed” and from the more outside-of-the-box “Bid” to “PayPalled,” it’s a creative design that brings a smile to your face.
3. The Suggestive Valentine’s Day Print Ad: IKEA
IKEA opted for a print design in 2014 that could either be construed as a deliberate placement or accidental arrangement of two chairs from their BӦRJE range. On face value, it’s actually just an advertisement for the chairs, but the quirky design is just enough to add that suggestive element that it also relates to Valentine’s Day.
The design is also reflective of the IKEA brand and product ranges, which focus on simplicity and minimal fuss.
4. The Penny-Pincher Valentine’s Day Print Ad: Carphone Warehouse
Carphone Warehouse used a print design in 2014 that certainly pitched towards Valentine’s Day minded individual. “Why spend more this Valentine’s Day?” was the official slogan of the campaign. If you’re unfamiliar with the Carphone Warehouse brand, they compare prices on mobile phone contracts and devices to potentially save customers more money.
That then, explains why the design includes two graphics - one of what looks like a lovely bunch of flowers, and the other which is the same design that actually turns out to be a bunch of flowers on the back of a newspaper rolled up… Literally saving you money!
5. The Best Business-Driving Valentine’s Day Print Ad: Evans Hunt
The ad agency Evans Hunt seems to be in love with their clients, so much so that they put together a series of “agency sweethearts” in 2016. The candies are marked with ad-themed love notes like "Project Manage Me," "Lay That Type" and "Brief Me Good." The agency had the candies made, and then made print ads out of them, too.
6. The Intricate Valentine’s Day Print Ad: Heineken
Heineken’s print design was a creative spin on Valentine’s Day. The campaign slogan of “Watch out. Love is in the air” set the scene for their quite deceptive ad. At first glance it looks like any normal Heineken bottle - ice cold, asking you to drink it. But as closer inspection you’ll notice there is a little cupid coming out of the bottle, ready to shoot his arrow.
7. The Most Clever Valentine’s Day Print Ad: OkCupid
OkCupid refined the meaning of DTF in their own spectacular way with a series of amazing print designs ahead of Valentine’s Day 2018. The dating site rethought the acronym with help from Wieden + Kennedy. The F-word has been replaced with dozens of fresh alternatives such as “down to feel fabulous,” “down to forget our baggage” and “down to fight about the president.”
The overriding point of the campaign was to showcase that dating can be about more than hookups, with the tagline, “Dating deserves better,” leading that motion.
8. The Instagram-Friendly Valentine’s Day Print Ad: Tiffany & Co
Tiffany and & Co’s 2015 Valentine's Day campaign was put together by Makerie Studio, who created a series of paper props and animated videos. The print designs showcase the video visual designs, which were promoting through the Tiffany and Co. social channels.
The designs contain various components which make up the ultimate “love kit” - don’t forget about those punchy taglines either, such as “Tuned in to love” for the radio and “He’s the most romantic type” for the typewriter.
9. The Community-Building Valentine’s Day Print Ad: Starbucks
This concept design for Starbucks is a brilliant example of some subtle creativity and brilliant storytelling. The #ShareTheMoment campaign revolves around the idea that a Starbucks cup could be split into two, making for one whole cup that could be shared between two loved ones on Valentine’s Day.
10. The Top Humorous Valentine’s Day Print Ad: McDonald's
In typical McDonald's fashion, they’ve used Valentine’s Day as an excuse to promote their Big Mac in their own humorous fashion. Playing on the idea that many proposals are made during Valentine’s Day, McDonald's suggest that you can propose not marriage, but one of their burgers during the season of love… it may, or may not go down well depending on how your better half feels about the beloved fast-food chain.
Each print design above uses modern nuances and strong design elements to create compelling campaigns that draw consumers into their advertisements. Through their unique take on the Hallmark holiday, they're able to reinforce their brand identity in a timely, universal way.
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