Companies differ in many ways – their fields, type of service, core values — you name it. However, one thing is universal across the business world — all businesses need to advertise.
To make sure your company doesn’t miss out on the latest insights, best practices and technologies that can significantly boost your revenue, you need to ensure your marketing team stays up-to-date with the times.
The best way to achieve that is by visiting specialized events and conferences held throughout the world. These events not only offer irreplaceable, firsthand insights from many specialists in your field, but they’re also a great opportunity to meet, greet and befriend people that might prove to be invaluable assets for your business down the line.
Advertising and ad tech events happen all year round, and now it’s time to discuss some of the upcoming conferences that are sure to tackle those burning questions, concerns and fears.
The following 12 advertising and ad tech conferences are where the buzz will be this winter.
12 Ad Tech Events That Will Help You Create An Effective Marketing Strategy
1. Digital Summit: Dallas, TX - December 4-5
With field leaders discussing the hottest topics, Digital Summit is the place to be in early December! Presentations, workshops and speeches by famous names like Netflix's co-founder Mitch Lowe, Sephora's senior experimentation product manager Chad Sanderson, Pinterest's SMB marketing lead Lisa Fong, Southwest Airlines' social business advisor John Young and Twitter's brand & content strategy lead Gina Ballenger are on the docket. These industry giants will discuss topics that are relevant and crucial for any company looking to refine their marketing and advertising strategy. Some of the problems tackled at Digital Summit's various workshops and speeches in Dallas include the customer journey in content marketing, email marketing, SEO, video marketing and data analytics. Attending this event is something that no advertiser should miss!
55+ in-depth sessions & workshops will not only help you stay ahead of the latest digital trends but also provide you with tons practical, game-changing takeaways you can immediately apply to your marketing strategy. You might need a second brain to pack it all in. We love smart people. Learn directly from the brands and thought leaders who are making the biggest impact on the world’s economy — now and into the future. Get under the hood and stay ahead of the strategic curve with Netflix, Airbnb, The Onion, WWE, Sephora, Twitter, and more! It’s the all-important “hallway track.” We’re talking hundreds of seasoned marketers, strategists, designers, and more (just like you!) to mingle and connect with. You never know what inspiration, partnerships, or business deals you’ll leave with after two days at Digital Summit.
2. DigiStrategy World Forum: London, The United Kingdom - December 5
With a focus on digital and online strategy and growth, this year's DigiStrategy World Forum is bound to be interesting. You will surely leave the event with some invaluable insights. Whether you're interested in how blockchain technology is influencing e-commerce, strategies for sustainable online growth or building a digital strategy that puts a focus on the customer, this London advertising and ad tech event is definitely a place to be. Even better — the information comes directly from the mouths of some of the most successful professionals. Some of them are Gaurav Bhatnagar, head of digital marketing at Amazon, Lottie Laws, head of video at Twitter, Jonathan Holman, director of transformation at Santander bank, David Soldani, CTO at Huawei and Fausto Dassenno, head of product at Gumtree. These big names will walk you through their experiences in the fields of digital and online strategy and growth. DigiStrategy prepares powerful content for their visitors, so it’s worth attending if you want to improve your digital presence.
DigiStrategy is simple. We bring those to the forefront of digital strategy & innovation together, providing an outlet for thought sharing, leading to change & growth! Each speaker shares their INCREDIBLE insight from case study examples, ensuring our attendees walk away with actionable tactics and strategies that can be implemented straight away. Our focus is on uniting leading minds, generating unrivaled learning experiences, creating passionate discussion and actual transformation. One day of keynote presentations, panel sessions and workshops…Come and join us.
3. Innovation Enterprise Content Marketing Summit: New York City, NY - December 6-7
Innovation Enterprise organizes many summits across the world — they’re dedicated to innovation and evolution and can always be found hosting some kind of informative events. And there's a reason for this. As a business media company, The Innovation Enterprise Ltd. focuses on organizing high-quality events with high-authority speakers.
In early December, their NYC event will put a strong focus on ad tech. The topic of this particular event is "Leverage AI to advance your digital content". This subject matter is sure to interest many tech-savvy professionals, so you’ll likely meet great people to cooperate with. This two-day ad tech event will discuss many important questions about artificial intelligence, machine learning and what it brings to the table in terms of content creation.
More specifically, topics such as the power of a custom news feed algorithm, new but affordable content curation tech, the question of authenticity with machine assisted content and many more will be tackled on the Innovation Enterprise’s Content Marketing Summit.
Adopting AI and machine learning is the top priority of business leaders around the globe. According to research from Bank of America, the AI solutions market will grow to $153 billion by the end of 2020. AI-based predictive analysis can calculate audience reaction and provide insights into shifts in markets, enabling marketers to establish positive trends and open opportunities to create relevant, quality content. With this knowledge, publishers and marketers have the power to plan and produce the perfect assets based on what audiences are looking for, which in turn helps create brand trust, loyalty and a potential revenue stream. Content Marketing Summit brings together some of the most innovative brands, exciting start-ups and leading marketers that are using cognitive systems to accelerate their brand engagement. Through insightful case study presentations, hands-on workshops and in-depth panel discussions, this year’s event will be an educational playground to get inspired, network and leave with actionable insights for your content marketing strategy.
4. Digiday Brand Summit: Palm Springs, CA - December 10-12
Are you currently focused on building your brand? Then the Digiday Brand Summit is the place for you. Attend this lively summit to meet like-minded professionals to share knowledge, experience and insights with. Among many others, some of the most interesting topics covered at this event are in-house content creation, group meeting workshops, generational differences in consumers, intricacies of influencer marketing and many more.
Alongside the interesting agenda, coffee and dinner breaks along with great wine after-hour hangouts are organized. The sole purpose? To mingle and meet like-minded professional and establish a bond. And the beautiful Palm Springs is the perfect place to forge strong business relationships.
Marketers take control. The digital media ecosystem has its problems, and it’s been a year when brands have decided to take matters into their own hands. From figuring out what to do themselves to what should be left to partners, to taking a harder look at their media spend and demanding better metrics from platforms, brands are on a mission to do better marketing. Join us at the Digiday Brand Summit to discuss how top brands are figuring out how to take back control.
Image Credit: Growth Marketing Conference
5. Growth Marketing Conference: San Francisco, CA - December 11-12
Growing your brand is a challenging task. However, many digital businesses that grew like wildfire used a similar approach to building their products and their names — growth hacking. If you're not familiar with the term, check out our handy guide, and judge for yourself whether growth hacking is a tactic that can work for your company. If it is — you're in luck. This December, Silicon Valley's largest digital and growth marketing event is taking place in San Francisco.
At the conference, your team can acquire extensive knowledge of growth frameworks, experimentation techniques, user acquisition and retention strategies, and much more. Not only that — many Fortune 500 company representatives are known to visit this conference as well — so get your business cards ready!
Learn real-world strategies and tactics for supercharging your growth, straight from industry leaders who’ve moved the growth needle at big brands like Google, Microsoft, Facebook, IBM, Reddit, Linkedin, and Slack. Get on a first-name basis with Fortune 500 leaders, serial entrepreneurs, high-growth startup founders, award-winning marketing teams, and well-connected industry investors. Watch 200+ video tutorials from the growth marketing e-learning library, studying everything from user acquisition and retention strategies, to channel-specific growth tactics. Get you and/or your team officially certified in growth marketing, while practicing growth marketing tactics from industry-leading instructors
6. Affiliate Summit West 2019: Las Vegas, NV - January 6-8
If you’re an affiliate marketing specialists, Affiliate Summit West 2019 is an event that you should definitely attend! Focused on catering to the performance marketing industry leaders, this premier event will deliver invaluable insights to agencies and advertisers that want to reach their goals through affiliate sales. With guests from over 80 countries, this global event is great for anyone who wishes to make meaningful business connections. Along with organized seminars, this Summit offers a variety of networking opportunities like the Affiliate Summit Marketplace, the Networking zone and a Meet Market and Exhibit Hall. This Las Vegas event is perfect for anybody looking to expand or grow their affiliate marketing business.
During January 6-8, 2018, more than 6,000 digital marketers will gather in Las Vegas for the performance marketing industry’s premier global event, Affiliate Summit West 2019. These high-level decision makers are comprised of online publishers, bloggers, media owners, traffic sources, advertisers, global brands, networks, technology firms, agencies, and other solution providers. They come from over 80 countries looking for new connections, innovative visions, cutting-edge technologies, and to get a better understanding of the ways in which the best businesses are leveraging them to grow and improve their bottom line. There is no substitute for being here, demonstrating your solutions and building face-to-face relationships. The top companies and key decision makers in the space come to Affiliate Summit. Show them what you’ve got and what they’re missing.
7. CES By Consumer Technology Association: Las Vegas, NV - January 8-11
Stay ahead of the curve by employing the latest technologies and putting them to work on your brand. CES is a place for tech and marketing to converge. This major Las Vegas area event is primarily devoted to showcasing the latest trends and innovations in technology. If you're looking for a new piece of tech to incorporate into your business, this is the right place for you. However, the scope of this event covers many topics relevant for advertisers and ad tech specialists. This rings especially true in the conference's C Space, a section of the program focused on advertising, content, entertainment and marketing. C Space is designed to bring innovators, marketers and creatives together. As a result, it brings state-of-the-art trends and innovations closer to brands. This large event is definitely worth a visit for anybody looking to advance their business in the new age.
CES is the world's gathering place for all those who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years — the global stage where next-generation innovations are introduced to the marketplace. Owned and produced by the Consumer Technology Association (CTA), it attracts the world's business leaders and pioneering thinkers.
Image Credit: CES
8. Adexchanger's Industry Preview Ad Tech Conference NYC: New York City, NY - January 23-24
If you want to get ahead in the advertisement department, make sure to send your team to the Adexchanger's Industry Preview. This major NYC event is a leading ad tech summit. Here, advertising and marketing technology industry leaders present their visions, predictions and projections for the upcoming year. This event is one of the largest ad tech conferences in the NYC area, so don't miss it! You will gain precious knowledge and connections that just might make the upcoming year your most successful one yet.
Two days focused on what to expect in the next 12 months in marketing technology.
- 50 visionary speakers
Hear the leaders of the advertising and marketing technology ecosystem reveal new visions for 2018 and beyond.
- 31 inspiring sessions
Get unparalleled insight into the latest ideas, trends and technologies that are shaping the marketing and advertising world.
- 800 executive attendees
Connect with the biggest players in the industry from top brands, agencies, publishers, media companies & technology providers.
- 2 impactful days
Come away with the essential knowledge, inspiration and connections you need for the year ahead.
9. Digital Summit: Phoenix, AZ - February 11-12
The first Digital Summit of 2019 will be hosted in Phoenix, Arizona in February. Similar to the other Digital Summit Conferences, the Phoenix event will also be hosted by a plethora of industry leaders. This time, the presentations, workshops and speeches are held by legendary business and marketing specialists from reputable and successful companies. Some of these are GoDaddy's Blake Irving, LinkedIn's Sarah-Beth Anders and SalesForce's Mathew Sweezey. The official agenda has not yet released, as this Digital Summit is still accepting speech applications. There's no doubt, however, that this event will also be chock-full of interesting and impactful presentations in the fields of content, email marketing, SEO and other hot topics in digital marketing. If you miss their December event in Dallas, make sure to attend this one!
Attendees at Digital Summit are influencing the future of their company’s digital marketing and strategic success. Our attendees are the movers and shakers across the digital marketing spectrum. They come from a wide variety of companies and organizations — including national brands, agencies, service providers, technology pioneers, media, B2B providers, associations & nonprofits, startups, and much more. Learn directly from the brands and thought leaders who are making the biggest impact on the world’s economy — now and into the future. Get under the hood and stay ahead of the strategic curve with GoDaddy, Neiman Marcus, LinkedIn, Pfizer Inc, Salesforce, and more!
10. eTail West: Palm Springs, CA - February 19-22
Focusing on the field of retail, eTail is a major event for anybody who hopes to gain traction in the barter world. With amazing speakers like Kohl's CMO Greg Revelle, thredUp's president Anthony Marino, and Google's retail sector marketing director Kiran Mani and many more, this event surely does bring the greatest minds in the business together. The topics covered at the conference are broad, and the agenda is still not in its final edition. However, from what's available now, it seems that some of the most interesting questions will concern revolutionizing retail experiences, digital and omni success and future tech, AI, mobile and other immersive media. If you're looking to advance your retail business, whether e-commerce or brick and mortar, this is an event just for you!
eTail brings together top minds at America's most successful retailers to plan retail strategies for growth in 2019 and beyond. No commercials or egos: just hundreds of strategic takeaways. From the Billion dollar club, to the start-ups. From travel, beauty, arts, electronics and much more – eTail is for retailers that want world-class eCommerce. This community is one of a kind, and the perfect balance of quality, quantity, and variety. We are obsessed with ensuring we are discussing your top challenges to find results to move your eCommerce or omnichannel business forward.
11. Traffic & Conversion Summit: San Diego, CA - February 25-27
Traffic & Conversion is a major San Diego marketing summit organized by the field professionals from Digital Marketer. And it’s visited by thousands of attendees every year. T&C welcomes anybody who is invested in advancing and expanding their business. At this event, you will likely meet like-minded entrepreneurs, marketers and business owners from every industry and every part of the world. The focus of the event is on providing actionable programming, allowing you to put the lessons learned to work straight away. The second goal — sparking enduring inspiration — is there to help you see your project through. With many famous speakers, among which are Daymond John, Dr. Robert Cialdini, Dave Asprey, and Mari Smith, this event is definitely worth a visit. Get ahead in your field by learning from the best on Traffic & Conversion Summit.
Every year, thousands of the world's smartest marketers descend on San Diego, California to learn what's new, what's hot, and what's actually working RIGHT NOW in digital marketing. Traffic & Conversion Summit is more than your typical "Rah! Rah!" pump-you-up conference. It's 3 days of strictly actionable strategies and content. In fact, we have a strict "no theory" policy when it comes to our sessions. Why? Because everything you see and hear at Traffic & Conversion Summit is tested, proven, and tested again to ensure that you're getting what you came for: a plan that will make a positive impact on your business. If you think you have heard everything that is working in Digital Marketing, you haven't been to Traffic & Conversion Summit yet.
12. Innovation Enterprise Digital Marketing Innovation Summit: New York City, NY - February 27-28
February continues with another major Innovation Enterprise ad tech conference NYC which you shouldn't miss. This event will, alike to their other events, be hosted by many of the most influential figures in the digital marketing industry.
At their February event, Innovation Enterprise will cover the topic "Focusing your Brand Communication to Improve your Consumer Reach & Return". The entire summit will be centered around the topic of digital strategy, and everything it must include in the times of social media and multi-device engagement. Some of the questions attendees will deal with are SEO & search marketing strategy, content marketing, personalization, tracking and attribution, audience engagement, utilization of data and analytics, and the extension of customer lifetime value.
This Innovation Enterprise event is a perfect opportunity to learn and brainstorm, but also to socialize with specialists who just may turn out invaluable business assets.
With the incredible rise of social media and multi-device engagement, never has it been so crucial for brands to successfully implement a meaningful digital marketing strategy. Topic Areas Covered Include: Extending customer lifetime value; Content marketing; Social media; Growth marketing; SEO & search marketing strategy; Personalization, tracking & attribution; Utilizing data & analytics; Audience engagement
Why You Should Attend Advertising & Ad Tech Conferences
Planning the trip, buying multiple tickets, getting a hotel and a plane — all of this can be a bother. Because of this, many entrepreneurs, business people and marketers miss out on the incredible benefits that attending a conference can provide.
The times are changing rapidly, and that rings especially true in the digital environment. Trends and tendencies change on a daily basis, and to stay relevant, companies must follow. Great advertising is necessary in order to become one of the top-tier companies.
Furthermore, there’s no better place to meet advertising specialists truly invested in their fields than with one of these world-famous conferences. Forging strong, long-lasting business relationships is easy in the productive and inspiring environment of these events.
The listed 12 happenings are only a small chunk of the quickly approaching winter season. But they are a great start for a fantastic 2019.
Revamp your advertising strategy with the help of these professional advertising agencies!