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We understand the critical role of master data – and all its nuances – in enabling successful digital transformation projects. For over a decade, we have been in the trenches with some of the largest brands in retail, manufacturing, and distribution, helping them harness the power of their data.
Over that time, we’ve provided strategy and implementation consulting for digital and customer experience, managed services, insights, and other specialized services required for omnichannel commerce. You might say we know commerce inside and out – B2B and B2C – because we do. We have been there. Done that.
With every project we embarked on, one thing became increasingly clear: the old adage of “garbage in, garbage out” really is true. Every digital initiative is only as successful as the underlying master data supporting it. When a retailer can display consistent, high-quality information about the products it sells on every channel, sales go up. When manufacturers are able to easily and accurately syndicate data to retailers, products get to the market faster. When a distributor can quickly onboard a new supplier and provide opportunities to collaborate on the supplier’s catalog, satisfaction, and trust increases.