Best Designs of 2023

Best Website Designs

Website design isn’t all conversions, calls-to-action (CTAs) or simple aesthetics. In fact, rather than software development, it is extensive planning and building of genuine connections that we refer to as user experience.

Clear-cut as it may seem, this goal can be challenging, especially when it comes to website design. The process of planning, conceptualizing, arranging content online, embodying and reflecting your brand voice while maintaining functionality is, more often than not, a Herculean task.

The climb may be steep, but being in the company of the best website designs must not be easy and one’s effort needs to mirror the 12 labors:

1. Simple and Intuitive navigation
2. Appealing visual design
3. Quality content
4. Accessibility
5. Web and user-friendliness
6. Compelling calls-to-action or sign-up page
7. Responsiveness
8. Speed optimization
9. Interaction opportunities
10. Brand consistency
11. Functionality and Turnaround time
12. Conversion galore

Become one of the best. We are waiting.

Best Logo Designs

Logo Design is a quintessential aspect of branding. Simple as that. But what makes a quality logo?

The best logo designs here are meaningful, versatile, beautiful and ultimately – they are memorable. They tell fascinating backstories. They are the first element of the brand or business that people notice and it is of the utmost importance to make a good impression on prospective clients and/or customers.

DesignRush’s carefully curated examples of the best logo designs demonstrate not only their creator's creativity and talent but a deep understanding of visual language and business communication.

New logo styles and trends may emerge, grow in popularity and pass. The best logo designs, however, are seals of approval that are here to stay and sometimes evolve.

To count your design amongst the best, your logo should effortlessly carry such attributes and elements as:

1. Brand story/message
2. The contemporary, yet timeless appeal
3. Balance, simplicity and consistency
4. Versatility and scalability
5. Striking/Complementary color choice (or lack thereof)
6. Uniqueness and memorability
7. Relevance

Best Print Designs

Some designs just look good on paper. Whether it’s an exciting movie poster, elegant book cover, professional business card, promotional brochure or psychedelic album cover, we have it all.

As one of the oldest physical marketing techniques, print design is an extensive discipline of graphic design responsible for conceiving an idea, creating layouts and designs and preparing the finished work for printing.

The best print designs manage to transcend their initial purposes – marketing and brand awareness to create visual harmony with limited design elements and transform materials such as paper, cardboard, plastic or metal into genuine works of art.

Creating the absolute best print designs demands careful consideration of:

1. Shape and form
2. Spacing
3. Color
4. Material texture
5. High-quality visuals
6. Patterns
7. Direction

Best App Designs

People are interacting with their smart devices more than ever before and most of that time is spent on apps. There are no great revelations – the difference between an awesome app and a lousy one is the quality of their user experience (UX).

What makes the best app designs stand out from the average or any other type of design in general is its almost religious adherence to the current trends. If the app does not correspond to the latest design ruleset, it will probably end up ignored.

Considering the shifting user inclinations and needs, making an app that is both modern, beautiful and functional is a difficult ordeal, but the best go through it seemingly unscathed.

Users expect a lot from their apps and rightfully so, which is why we award the prime examples that manage to pack their app design with:

1. Fast loading times
2. Accessible, intuitive and efficient user interface (UI)
3. Pleasing aesthetics
4. Minimized cognitive load
5. Familiar screens and interactions
6. Easy login and registration
7. Reliability and excellent user support

Best Packaging Designs

Packaging design typically isn’t something customers notice or at the very least – they don’t think they do. However, the corridors of subconsciousness are vast and winding and the well-thought-out packaging design makes up a significant amount of traffic.

Essentially, packaging design refers to the process of connecting form, material, structure, color, visuals and most importantly – functionality!

The best packaging designs often overshadow the product and directly affect buying experience. While decidedly distinct, those laureled with the DesignRush Best Design award have a couple of common traits. They are attractive, impactful, attention-grabbing and engaging, seamlessly merging practicality and aesthetics.

Best Video Designs

With more than 82% of global internet traffic coming from video content in 2022, it’s no wonder why video design is gradually becoming an essential business investment.

While seeming like a mystical craft to the uninitiated, video design comes down to one simple rule – good design helps deliver a brand message. In other words, to keep viewers engaged, the chosen visual elements must be as appealing as the story they are supporting, if not more.

Whether it’s animation, explainer video, live footage, music video or commercial, the best video designs showcase:

1. Impeccable storytelling
2. Dynamic visuals
3. Great music choice and/or narration
4. Compelling hook/focal point
5. Relatable characters and/or situations
6. Persuasive offers/calls-to-action (CTA)
7. Considered structure