Best Video Designs

Creating superb video designs starts with conceptualizing the core message or story the video intends to communicate. Designers and producers then storyboard and script the video, laying out the narrative flow and visual elements. Using advanced video editing and animation tools, designers craft visual stories. They develop the pacing, color grading, and special effects like animations and transitions. They also integrate audio elements, such as music, voiceovers, and sound effects, to enhance the storytelling. 

A prime example of effective video design is the Starbucks: It Starts With You project. This video perfectly marries visual aesthetics with narrative to tell a compelling brand story. It uses multiple points of view, dynamic visuals, and engaging background music to create a memorable viewer experience. It mixes live-action footage and graphic elements, showing how diverse techniques can produce impactful video content. 

The most important thing to consider when creating a video design is the purpose of the video. Designers need to establish the goal, whether it's to inform, entertain, or persuade. From there, they can focus on balancing aesthetic appeal and narrative clarity. Every visual and audio element should contribute to the story, from color schemes and typography to voiceovers. The content must engage the viewer, convey the intended message, and evoke the desired emotional response. 

An excellent illustration of this principle is the LucidLink 3D video design. This video masterfully combines 3D animation with clear, concise messaging. The result? A highly engaging and informative piece that entertains audiences with its humorous narrative. It showcases the product's features strikingly while ensuring the viewer understands its practical applications and benefits. 

The cost of creating a quality video design can vary based on certain factors: 

• Project Complexity: More intricate and detailed projects typically demand higher costs.  
• Designer's Experience: The video designer or production company's level of expertise and portfolio can influence pricing. 
• Location: Rates can differ based on geographical areas. 

For professional video production services, you can expect to pay between $50 and $200 per hour, depending on the company's stature. 

If you opt for a project-based pricing structure, specific services can range as follows: 

• Video editing: $40 to $125/hour
• Hiring camera-trained actors: $50 to $500/hour
• Renting studio space: $400+/hour 

The final cost of video production will also depend on additional factors, such as the video's length, the need for licensed music, post-production editing requirements, etc. 

Video designers typically use various tools to cover different aspects of video production. Adobe Premiere Pro is a staple for its comprehensive video editing capabilities. It's ideal for everything from short films to commercial content. Apple Final Cut Pro is popular among Mac users for its intuitive interface and robust editing tools. Additionally, Magix Movie Studio is an excellent choice for beginners or those working on less complex video projects because of its simplicity and functionality. 

Here are some of the best tools that most video producers use: 

Yes, professional video designers frequently use DaVinci Resolve, especially for projects requiring advanced color grading and intricate editing. The software has exceptional color correction capabilities – a feature highly valued in high-production film, television, and commercials. Additionally, it offers a full suite of editing tools beyond color grading, such as visual effects and audio post-production enhancements. 

Most professional video designers are guided by these key principles to ensure the video is effective: 

• Storytelling and Video Structure: The narrative should be engaging and easy to follow. These video designs are great examples: 
  • AgentSync’s Video
  • EarthLove’s Trailer Video
  • Nuance’s Video 
• Audience Targeting: Tailor the content to resonate with the intended audience. These videos exemplify this crucial video production principle: 
  • Kiehl’s Video
  • Train Like Legends Video
  • PETCO: Same Day Delivery Video 
• Visual Consistency and Branding: Maintain a cohesive style to reinforce brand identity. Check out these examples to help you craft consistent visuals:
  • Red Fox’s Video
  • Moodcaster’s Video
  • ESR Geo Wallet’s Video 
• Pacing and Rhythm: Ensure the video flows smoothly, matching the story’s narrative movement. Observe the pacing in these videos: 
  • Nuance’s Video
  • Modivo’s Video
  • Lion NFT’s Video 
• Sequencing and Focus: Highlight critical elements to guide the viewer’s attention. These videos illustrate focused elements well:
  • DTM’s Video
  • Hoya’s Video
  • Piter Moreira’s Video 
• Top-Notch Production: Prioritize clear audio and captivating visuals to hook audiences. Here are some examples of high-quality video production:
  • Modivo’s Video
  • Setcy’s 3D Video
  • EarthLove’s Trailer Video 

For professional feedback on your video designs and the opportunity to get featured on DesignRush, simply send your work to bestdesignawards@designrush.com for free.  

If you aim for official recognition by our Best Design Jury and aspire to win the Best Design Award, you can submit your designs here at $75 per submission. This paid service offers in-depth reviews from top industry experts. With their insights, you can refine your skills and gain prominence in the field of video design!