Best Packaging Designs for 2025
Discover our editors' best packaging designs of 2025
Industries
- Advertising
- Arts & Recreation
- Automotive
- Bread
- Chocolate
- Condiment
- Condom
- Dairy Product
- E-Commerce & Retail
- Eco and Sustainable
- Entertainment
- Fashion & Beauty
- Food & Beverage
- Frozen Food
- Health & Wellness
- Honey
- Hospitality
- Jewelry
- Luxury
- Manufacturing
- Medical & Pharmacy
- Medicine
- Olive Oil
- Pet Food
- Skincare
- Soap
- Spirit
- Sports & Leisure
- Technology
- Toys and Games
- Travel
- Watch Branding
- Wine
Featured Best Packaging Designs for 2025
Copper Spirit Distillery Packaging Design

Design by
Glasfurd & Walker
Moving Fruity Packaging Design

Design by
Kindly Made Studio
World's Finest Chocolate package design by PKG Branding

Design by
PKG Brand Design
Pavillon Le Corbusier Packaging Design

Design by
Kostis Sotirakos
Latest Packaging Design Award Winners
Patience Fruit & Co.

Design by
Cecilia Castelli
Antidote

Design by
DD.NYC®
Dr. Michelle Copeland

Design by
Deal Design
All time Best Packaging Designs for 2025
Good Love CBD
Inka Premium Beer
Tee Tot Ale
Foreign Object’s New American Hoppy Ales
Kill The Sun Ale
Bier Bier
Skinner’s Ales
Goldhawk Ale
Mollydooker
Armand de Brignac
Burn Cottage Vineyard
Bonfire Wines
Tsililis BiancoNero
The Design Research Process
Our design research process is a dynamic journey in the ever-evolving landscape of packaging design. We search the web, contact brands and agencies, and evaluate the designs worthy of being part of our collection. To be acknowledged among the best packaging designs, one must master innovation, trends, impact, functionality, user experience, and even branding.
Designs that manage to transcend expectations and take packaging aesthetics to the next level gain recognition, and the finest among them may advance further and compete for the title of Design Award winner.
If you believe your design embodies these principles, you too can submit it for consideration, contributing to the vibrant tapestry of packaging design excellence.
Meet The DesignRush Awards Jury
Best Packaging Designs FAQ
How are the best packaging designs made?
Crafting top-notch packaging designs starts with a deep dive into the brand and product specifics. Designers first understand the product, the target audience, and the brand's story. Then, they use design software and 3D modeling programs to create initial concepts. These tools enable designers to develop and refine visual elements, including color schemes, typography, and imagery, for a cohesive and brand-aligned appearance. Practical aspects like user convenience, shelf presence, and environmental impact are also meticulously considered.
For instance, take the World's Finest Chocolate package design. This work exemplifies how a deep understanding of the brand's premium quality is translated into packaging. The design uses luxurious color palettes, elegant typography, and sophisticated imagery that appeal to the brand's upscale market. It skillfully balances aesthetic appeal with practical considerations like readability and brand recognition. It shows how effective design can elevate a product, making it not just a package but a part of the brand's story and an experience for the consumer.
What is the most important thing when creating packaging designs?
Product appeal and usability are the most crucial aspects of creating packaging designs. A successful design is not just visually appealing; it must also be functional, reflecting the product's nature and the brand's identity. It should stand out on the shelf, be memorable to consumers, and maintain consistency across various product lines. Plus, packaging designs should consider practical aspects such as protection and storage.
For example, the Phelps Brand Ninja Goggles packaging design excellently embodies these principles. The packaging is immediately eye-catching, featuring bold colors and dynamic graphics that resonate with the energy and precision of competitive swimming. Beyond aesthetics, the packaging is also practical – it comes with clear information and eco-friendly material. It conveys the brand's high-performance value and appeals directly to its target audience of serious athletes.
How much is a quality packaging design?
The cost of quality packaging design varies, with rates largely dependent on:
- The project's complexity
- The designer's experience
- The location
If you plan to work with a reputable packaging design agency, you can expect to pay anywhere between $10,000 to $50,000. Note that this does not include the manufacturing costs.
Most packaging designers also charge on a per-hour basis, with $100-$175 per hour as the standard rate for US-based firms. Design agencies outside the US usually charge between $35-$75 per hour.
What do most packaging designers use?
Packaging designers mostly use software like Adobe Illustrator for its advanced vector graphic capabilities, crucial for detailed and scalable packaging designs. Boxshot is another essential tool, particularly for creating realistic 3D packaging mockups. CorelDRAW is favored for its comprehensive design features, offering versatility across various packaging needs. Additionally, user-friendly platforms like Canva are popular for simpler, template-based designs, while Figma is increasingly used for its collaborative, web-based interface.
These tools cover diverse aspects of packaging design, from intricate illustrations to practical mockups:
Design Tool | Best For | Quick Links |
Adobe Illustrator | Intricate designs and vector graphics | |
Boxshot | Realistic 3D mockups and visualizations | |
CorelDRAW | Print-ready packaging layout and illustrations | |
Canva | Simple, template-based packaging designs | |
Figma | Collaborative, vector-based packaging projects |
Do professional packaging designers use AI?
Yes, professional packaging designers are now beginning to incorporate Artificial Intelligence (AI) into their workflow. AI technologies offer innovative solutions like pattern and color scheme generation, customer preference analysis, and optimization of design elements.
However, while AI offers quick assistance and insights, professional designers' creative intuition and expertise remain irreplaceable. They often use AI as a complementary tool with design software to achieve the best results.
What are the rules of effective print design?
Professional designers follow these fundamental principles and techniques to create the perfect packaging design:
- Clarity and Purpose: Ensure every design element conveys the intended message using legible typography and appropriate imagery. These packaging designs are great examples:
- Hierarchy and Focus: Implement varying font sizes and colors to guide the viewer's attention to the most critical information. These examples use hierarchy effectively:
- Brand Consistency: Use uniform colors, fonts, and visual elements to reinforce brand identity and create a cohesive look. See these excellent examples of on-brand packaging designs:
- Balance and Alignment: Achieve visual harmony by evenly distributing text, images, and white space. Notice the balance and alignment in these examples:
- Contrast and Color: Create visual interest and use color thoughtfully to set mood and emphasize key elements. Observe how these designs leverage this design element:
- Distinct Detailing: Focus on fine details like margins, spacing, and image quality for a polished, professional finish. These samples exemplify attention to detail:
Can DesignRush help me get expert feedback on my packaging design?
You can get free professional feedback on your packaging designs and potentially have them showcased on DesignRush by sending them to bestdesignawards@designrush.com. This is an excellent opportunity to gain expert insights without any cost!
If you're seeking official recognition from our Best Design Jury and a chance to win the Best Design Award, you can submit your designs here at $75 per submission. With this service, you can get detailed critiques from leading professionals and establish yourself in the packaging design industry.
