Best App Designs of 2021

Search Top App Designs by Industries
per page

5 Highly Impactful Features of the Best App Designs

Decluttered Interface

It takes about 50 milliseconds for a user to make a first impression on your web design — and this goes for mobile app design as well. You don’t have very much time to make an impact on your audience. Hence, one thing you need to stay away from is a cluttered interface. Clutter and chaos lead to confusion, dissatisfaction and irritation.

A decluttered interface leads to increased functionality and ease of use. This means fewer complaints, more downloads and happier customers. Your app can experience increased usability too with a few simple techniques — shortening and simplifying copy, removing unnecessary imagery and graphics, keeping the design elements simple and keeping in mind the singular goal and purpose of the app apparent at all times.

Decluttered Interface Mobile App Brainsparker

Self-Evident Navigation

Users want ease of use. They don’t want to do work — they want the work done for them. And if they don't find what they want quickly, 79% of them will move on to another website or app. That also means that your mobile navigation needs to be simple, easy and self-evident.

Easy and intuitive navigation throughout an in-app experience is imperative. Simplifying the main menu and making a user journey straightforward and logical goes a long way in retaining your users.

Self-Evident Navigation Cash App

Legible Text

Ninety-five percent of the information found on the web is a written language: a typed out, readable text. And when it comes to mobile app design, written text and typography still dominates as far as the most information is absorbed. That means that your typography needs to be legible and readable — otherwise, it’s useless.

Too much text can jam up a screen and cause confusion. Text written in obscure and outdated fonts can have a similar effect of confusion and irritation on the user’s end. When you optimize your typography, you’re in turn optimizing your entire user experience. If they can’t read or understand what you’re typing out, they are just going to turn away.

Legible Text App Design Drops

Interaction Feedback

Users want answers, and they want them fast. They want constant collaboration and intuitive feedback that can streamline their app experience. Up-to-the-second feedback while using the app, then, is vital for a fluid user experience. Chatbots are the fastest growing brand communication channel and 68% of users like chatbots because they provide quick feedback.

Artificial intelligence tools like live chatbots are in this season, with 55% of businesses using chatbots to drive more quality leads and save money on customer support costs. These services allow for real-time feedback that developers can use to improve app functionality. They also make it easier for app users to play around with an app and get the most out of the platform.

Interaction Feedback App Mezi

Minimize Typing

The more information and steps you make a user perform, the more chances you’re giving them to quit the process entirely. Especially on a small screen like a smartphone or tablet, you’re causing the user to strain themselves to comply with your demands. This can put unnecessary stress and strain on your users.

Users don’t want to exert more effort. So try minimizing this with input fields and defaults that users can quickly and easily clock through without the added work of typing it with their thumbs. This will make for more organic and fluid interaction with the user interface.

 

Minimize Typing Curator Mobile App Design

App Design Trends To Follow in 2021

Color Gradients

After functionality, it can be argued that color is one of the most important aspects of mobile app design. Color psychology dictates that color has a distinct impact on how we interact and what emotions we feel when it comes to a given product. 92.6% of consumers say that visual factors like color are a determining factor when it comes to making purchases, so color trends in app design should not be ignored.

To breathe life into your flat app design, start introducing color gradients. This adds depth, movement and excitement which makes more of an overall calmer and more engaging user experience. Gradients can strengthen a design and add necessary homogeneity. They also work to direct the user's eye to the most important information available.

Color Gradients App Design Sway

Video Integration

Every year, they say that this will be the year of video. And every year, they’re right. In 2021, an average person spends 100 minutes per day watching online videos. A majority of people are actively taking in video content every day — if you’re not jumping on that bandwagon, you’re missing out.

Video is a great medium for showcasing valuable content. It can be packed into a few minutes and shown in a vivid and engaging way. Through video, facts, ideas and histories can be provided to target audiences with ease.

Mobile App Design Video Integration Elbi

Increased Personalization

Chatbots and similar AI technology that receives feedback from users to create a more comprehensive, personal experience have led to some businesses seeing upwards of a 45 percent increase in conversion rates. This may have been tested in web design, but the same principles still hold true in mobile app design. People want a personalized mobile app experience.

We see customization everywhere — whether it’s a coffee shop sending out drink order recommendations or a streaming platform offering tv show selections based on your past watching preferences. Personalization is in, and it’s going to become an even bigger trend in mobile app design in 2021.

Increased Personalization Fitness For Weight Loss App

Augmented Reality

More and more brands are introducing the AR/VR experience into their mobile platforms and app experiences. 

With VR technology, the real world and the digital world will collide. This will allow brands to have deeper, more impactful interactions with their audiences to better provide them with the product they want in the future. And this will extend into apps that will provide a super-personalized experience to its users via this technology.

Augmented Reality Ikea Mobile App

Overlapping

When it comes to giving users what they want, a fully integrated mobile experience should be at the top of your list. As much as 80% of companies are investing in providing a consistent omnichannel experience to their users. Incorporating design elements that are pleasing to the eye and make the overall journey through the app simple and streamlined is a priority on all devices.

Create a greater sense of space and distinguish yourself from the competition with overlapping effects that draw users’ eyes to certain aspects of your design and lead them on a comfortable and intuitive user journey. You can overlap text, colors and image — any elements of your mobile app design to make your mobile app stand out.

Overlapping Elements Mobile App Design Calm