Best Logo Designs

Designing the best logo is a detailed process that starts with researching the brand's history, values, and the message it wants to convey. From there, designers brainstorm ideas and develop the perfect visual representation. They use graphic design tools to experiment with shapes, icons, colors, typography, and other elements of the brand's unique image.  

For example, the Lewis & Clark River Expeditions logo designed by Propaganda Creative skillfully incorporates thematic elements that reflect the brand's adventurous spirit. The design leverages bold typography, symbolic shapes, and multiple colors that resonate with the brand's outdoorsy nature. This logo shows how a design rooted in the brand's story can lead to a memorable and impactful brandmark. 

When designing a logo, it's important to ensure that it effectively communicates the brand's identity and resonates with its target audience. It should be distinctive, memorable, and versatile, working across various mediums and scales. Plus, the logo must be timeless to remain relevant and impactful in the long run. Remember that a successful logo is more than just an attractive graphic; it's an entire brand's visual embodiment. 

Take the Marvel logo design, for instance. Its standout red color and bold font are instantly recognizable, capturing Marvel's thrilling essence. The straightforward layout works everywhere – in a comic strip or on a movie poster, proving that a well-thought-out logo can capture what a brand is all about and make a lasting mark. 

A high-quality logo design in 2023 can cost anywhere from $3,500 to $150,000. The cost may depend on certain factors like: 

• Project scope and location 
• Design's complexity 
• Designer's experience 

Simple logo designs using online tools like Canva may be free. However, prices can range widely for custom designs from experienced logo designers or agencies. In the US, designers can charge $125 to $200 per hour. Project-based logo design companies typically charge between $10,000 and $25,000.  

Note that these numbers can increase if you require additional branding services.

Most logo designers rely on vector graphic design software, such as Adobe Illustrator, because of its extensive features for creating and editing scalable vector graphics. Other commonly used tools include CorelDRAW for its powerful vector capabilities and Canva for its intuitive interface. 

Some designers also use online platforms like Looka for simpler projects. Advanced software like Adobe Illustrator is favored for its precision and flexibility, which are crucial for designing professional and intricate logos. 

Here are the tools most professional logo designers use:  

Yes, professional designers use Canva, especially for projects requiring quick turnaround. They also use it when working with clients who prefer an easy-to-use platform for future edits. Canva's user-friendly interface and massive template library suit fast, straightforward design tasks.  

However, professionals often utilize more advanced tools like Adobe Illustrator for more complex and unique designs. Canva is good for its simplicity and efficiency but may not always be the first choice for custom graphic design projects. 

Logo designers adhere to these key principles to create an excellent logo design, maintaining the logo's impact and memorability: 

• Simplicity: Focus on clean, uncluttered designs that are easy to recognize. These logo designs are perfect examples: 
  • Meow’s Logo
  • Woolf’s Logo 
  • Slack’s Logoa 
• Uniqueness: Create a logo that's distinctive and memorable at a glance. Look at these logo designs for inspiration:
  • CAD LAB’s Logo
  • Lupta’s Logo
  • Plant Potion’s Logo 
• Timelessness: Aim for a design that remains effective and relevant over time. These logo designs exemplify that principle:
  • Toblerone’s Logo
  • Olympics Logo
  • Star Wars Logo 
• Versatility: Ensure the logo works across various mediums and sizes. These logo examples can adapt to any platform:
  • DreamStorm’s Logo
  • Bionic’s Logo
  • Bose’s Logo 
• Relevance: Tailor the design to reflect the brand's industry and target audience. Check out these logo designs that showcase this design value:
  • Target’s Logo
  • Plant Potion’s Logo
  • Juice Generation’s Logo 
• Adaptability: Design a logo that can evolve with the brand over time. These logo designs are good examples of meaningful transformations:
  • HuffPost’s Logo
  • Ford’s Logo
  • Lacoste’s Logo 

To get professional feedback on your designs and possibly have them featured on DesignRush, email your work to bestdesignawards@designrush.com. This is a fantastic chance to receive expert insights at no cost. 

However, if you want to get officially recognized by our Best Design Jury and have a chance to win the Best Design Award, you can submit your designs here. This is a paid service that costs $75 per submission. You'll get comprehensive feedback from top experts in the field and the potential for significant industry recognition.