Apprikot Overview

Year Founded: 2025

Employees: Under 49

Minimal Budget: $10,000 - $25,000

Average Hourly Rate: $150/hr

Apprikot is a product design and development studio based in Sydney, Australia, specializing in UX/UI design, product design, web development, and mobile app development for growth-stage and enterprise companies. We work primarily with clients in fintech, healthcare, SaaS, and e-commerce industries where usability directly affects revenue, retention, and compliance.

Our process follows four phases: Discover, Design, Build, and Launch. Rather than handing off between separate design and development teams, Apprikot keeps one team accountable from early research through to shipped product reducing miscommunication and rework that typically slows down multi-vendor projects.

Selected work:

Atlas (Fintech): Full UX redesign of a retail banking platform, reducing average task completion time by 40% through improved information architecture.
Lumen (Healthcare): Patient engagement platform deployed across 200+ clinics, achieving 94% user adoption within the first month with zero training required.
North (E-commerce): End-to-end checkout redesign for an Australian fashion brand, cutting the purchase flow from 7 steps to 2 and increasing conversion by 31%.
Forma (SaaS): Enterprise workflow tool designed for minimal cognitive load across daily use.

As a Sydney UX design agency and Australian product development studio, Apprikot partners with startups and established brands looking to modernize digital products, improve conversion rates, and build scalable design systems. Our services include UX/UI design, product strategy, mobile app development, web development, and design systems consulting.

Whether you need a full product build or a focused UX audit, Apprikot combines design rigor with engineering execution to ship products that perform.