BLACKSWANTHEORY

AI Made Practical, Profitable & Powerful.
28 Leslie Ave, Douglasdale, Johannesburg, 2191, South Africa
https://www.blackswantheory.co.za

BLACKSWANTHEORY Overview

Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
Average Hourly Rate
$90/hr
Year Founded
2017
We recognise that smaller companies have fewer resources in people, time, AI expertise and budget. Our Vision: To see SMMEs scale, increase their competitive edge, and make a meaningful contribution to growing the economy.

Because, when our customers win, we win. Our Mission: To assist businesses in achieving scale, efficiency and profitability by providing agile, affordable and tailored solutions.

We consider budget parameters, business needs, as well as the psychological factors in adopting AI technologies. We address the human context by building AI capabilities in the practical use of AI tools, as well as feelings of insecurity, creating empowered, confident employees.

We are a team of digital innovators and early AI adopters, leveraging our decades of traditional business and marketing expertise demonstrating how exponential growth can be achieved with advanced AI.

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BLACKSWANTHEORY Services

AI Expertise
AI Expertise
  • AI Consulting

Industries

  • Media & Communications
  • AI
  • Corporate Services
  • Consumer Goods
  • Finance
  • Arts
  • Hospitality
  • Education
  • Legal
  • Insurance

Client Types

  • Small Businesses
  • Medium Businesses

BLACKSWANTHEORY Portfolio

BLACKSWANTHEORY - FirstRand Perspectives
AI Consulting
FirstRand Perspectives
$5K - $20K
6 Months
2025

BLACKSWANTHEORY Team Bios

Co-Founder, CEO & Strategist
Nicole Wills
Co-Founder, CEO & Strategist
Nicole leads with a future-forward approach, combining her extensive business and marketing expertise with the transformative capabilities of AI and Generative AI to build smarter, scalable strategies for clients across the SMME sector.11 years as a small business owner and six years as head o
Co-Founder & Head of Artificial Intelligence Solutions
Irvan Damon
Co-Founder & Head of Artificial Intelligence Solutions
A relentless early adopter, Irvan has always stayed ahead of the technology curve, constantly upskilling in emerging technologies and digital innovation. His ability to spot trends early and translate them into opportunities is central to his work in building AI solutions that are both visionary and

BLACKSWANTHEORY Clients

Summitwebcraft
Foreverworld
FirstRand Perspectives
Togu Foundation
Innov8 Africa