Brand Genetics Limited

Brand Genetics Limited

The Future is Human

24 Fitzroy Square, London, W1T 6EP, United Kingdom

Brand Genetics Limited Overview

Number of Employees
Under 49
Minimal Budget
$25,000 - $50,000
Average Hourly Rate
Year Founded
Brand Genetics is a specialist front-end insight & innovation agency with offices in London & Sao Paulo. We help businesses understand what people will want next by taking a human-centred approach to insight & innovation.

We work with market-leading clients - including ABInBev, LVMH, Mondelez, PepsiCo, RB & Unilever - to help them:
- Identify emerging needs that will drive future growth
- Spot next-generation innovation opportunities
- Make smarter decisions about how to be fit for the future
- Attract customers with new products, propositions & services

Our human-centred approach is based on our belief that, whether we’re Chinese or English, Brazilian or Indian, deep down we are all driven by the same human motivations. By uncovering and understanding these deeper motivations we get to insights that are scalable, sustainable and predictive and innovation opportunities that have global scale as well as local application.

To help us get to these we have a diverse team is drawn from multiple disciplines - including brand strategy, insight and design agencies, client side marketing, insight and R&D, management consultancy, psychology, neuroscience, & fashion, to name a few! We believe this enables us to look at our clients challenges from a fresh perspective. Get these people together in a room, thinking about your problem, and you know something interesting and different is going to emerge...

Finally, we pride ourselves on agility of thought and action - a start up with 20yrs experience - we can move at pace, developing tailor-made approaches to suit different needs. It’s about being innovative in how we deliver what our clients need, in ways that can fit their ever tighter timelines and make best use of budgets.
24 Fitzroy Square, London, W1T 6EP, United Kingdom

Brand Genetics Limited Services

  • Business Consulting
  • Market Research

Brand Genetics Limited Team Bios

  • Director of Strategy
    Marc Edwards
    Director of Strategy
    An insight & innovation specialist with a track record of driving value in products and brands through strategic planning and ideation. Marc started in R&D at P&G before moving to consumer-facing roles with the WHO and Sara Lee, more recently heading up the Home Care CMI team at Reckitt Benckiser.

Brand Genetics Limited Clients

  • ABI
  • RB
  • Britvic
  • Unilever
  • Mission Foods
  • PepsiCo
  • Panasonic
  • Estee Lauder
  • CIMA
  • Mondelez