First Insights

Usability Consulting & Research for the Digital Marketplace

41 Madison Avenue 31st Floor, New York, New York 10010, United States
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Primary Contact for New York
[email protected]

First Insights Overview

Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
Average Hourly Rate
$125/hr
Year Founded
2004

Specializing in usability testing, focus groups, ethnographic research and innovation workshops, our team has deep roots in digital marketing, UX design, project management, and branding strategy.  We strive to enhance the effectiveness of your digital and traditional marketing efforts through objective qualitative research that allows rich customer experience insights to be gathered from your target audience.

With agency and client side expertise, we know how to efficiently manage projects and stick to your budget. Our deliverables are easy for your team to understand and provide actionable recommendations that improve your communication and product development efforts.

Specializing in usability testing, focus groups, ethnographic research and innovation workshops, our team has deep roots in digital marketing, UX design, project management, and branding strategy.  We strive to enhance the effectiveness of your digital and traditional marketing efforts through objective qualitative research that allows rich customer experience insights to be gathered from your target audience.

With agency and client side expertise, we know how to efficiently manage projects and stick to your budget. Our deliverables are easy for your team to understand and provide actionable recommendations that improve your communication and product development efforts.

Headquarter
41 Madison Avenue 31st Floor, New York, New York 10010, United States
Other Locations
401 N Michigan Ave. Sutie 1200, Chicago, Illinois 60611, United States

First Insights Services

  • Consulting
  • Market Research

First Insights Team Bios

  • Principal UX Researcher
    Lon Taylor
    Principal UX Researcher
    For the past fifteen years Lon Taylor has cultivated his user experience research, marketing and advertising skills by achieving measurable results for Fortune 500 firms and successful start-up’s.

First Insights Clients

  • JP Morgan Chase
  • Ford
  • L'Oreal
  • Express Scripts
  • Novartis