Hailing from Toronto, Canada, M&K Media takes the helm as a prominent media planning and purchasing agency. The visionary duo of Julie McIlroy and Julie King established this venture in 2001, driven by a fundamental conviction that the realms of media buying and planning thrive at the crossroads of art and science. Their philosophy harmonizes insights, experiential wisdom, data-driven precision, and metrics with an unwavering devotion to cultivating media ingenuity. M&K Media's inception was marked by a commitment to holistic excellence, wherein the fusion of these diverse elements results in strategies that resonate profoundly. With creativity as its heartbeat, the agency's inception marked the inception of a journey that marries analytical rigor with the boundless realms of imagination, and the subsequent transformation of brands.