Precision Consulting

Precision Consulting is a psychology-driven CRO and UX/UI consultancy founded by Ammarah Ahmed, a former commercial operator with over a decade of experience across major tech platforms in MENA and APAC, including Delivery Hero and Alibaba Group. She led large teams across 15 markets, owned real P&Ls, and built products used by millions before going full-time on Precision.

The consultancy exists because most businesses are not losing revenue due to bad products. They are losing it because of friction nobody has stopped to fix. A confusing flow, a trust gap at checkout, a page that makes sense to the team but not to the customer. These are conversion problems, and they are almost always solvable without increasing ad spend.

Precision works with growth-stage businesses across e-commerce, SaaS, and service industries. Every engagement starts with understanding the customer psychology and the full conversion loop before touching anything. The work covers UX audits, conversion strategy, UI design, and product experience improvements, all grounded in behavioural science and operator-level commercial rigour.

Our position on conversion is simple: ethical and effective are not opposites. Most dark patterns win the transaction and lose the customer. We build experiences that earn trust at every touchpoint because that is what drives retention, repeat purchase, and genuine growth. Every recommendation we make is built on that foundation.

Precision is based in Dubai and works with clients globally.