Stoneforge Consulting Group provides Fractional CRO and Fractional CFO leadership for owner-led services businesses, $1M–$20M – senior leadership in the two seats owners can rarely justify full-time.
The owners who call us have built something good that has quietly stalled. Growth has flattened, every real decision still runs through them, and working harder isn't moving it. Our work starts a layer beneath the problem they name – because the first answer is almost always a symptom, and fixing symptoms is why the last fix didn't hold.
The revenue seat – James Walls, Fractional CRO. Twenty-five years leading revenue in complex, relationship-driven B2B – more than $200M net-new across thirteen countries – and businesses of his own built, scaled and sold. He's written the quote at midnight – he knows what that seat weighs.
The finance seat – Kristina Walls, Fractional CFO. Twenty-plus years of strategic financial leadership, from large technology companies to founding her own firm. Cash flow, margin, pricing, capital strategy, M&A readiness – delivered in plain language, because a forecast the owner can't act on isn't finance, it's paperwork.
A $4M marketing firm came to us convinced it was losing to competitors. Sixteen of its top twenty losses were clients choosing to do nothing – so we requalified the pipeline. Five months later it had booked a year's revenue. Others have grown twenty-five percent and held it; one went from owner-funded to cash-flow positive in four months.
Start on your own. The free Anatomy of a Well-Run Business rates eleven areas of your business and ranks where to begin. No email required, nothing you answer is saved.
When you're ready to talk, the first conversation is free and it isn't a pitch. Tell us where it feels stuck. If we're not the right fit, we'll say so – and point you to someone who is.
Sarasota, Florida – Bradenton, Lakewood Ranch, and remote-first across the US.
