The Qual Agency

Lara and her team provides insights that lead to success. The Qual Agency is professional, friendly, intuitive and produce results that make an impact. I have had the pleasure of working with her and walked away every time with more knowledge. "

Starting off as a FinTech Narrative Curator (yes, coolest job title ever), and later transitioning into a Qualitative Researcher role, my journey at The Qual Agency was nothing short of transformative.As someone with a "feely" left-brain and a "numbery" right-brain, this role was a rare opportunity to honour both sides of my thinking. I got to explore the intricacies of human behaviour and cultural nuance, while contributing to strategic, insight-driven work with industry leaders like Google, Standard Bank, and Capitec.One standout moment was working on a key project for Naspers Labs focused on identifying emerging tech trends in South Africa. The goal? Designing pathways for skilled ACI (African, Coloured, and Indian) youth to thrive in tech — especially those from marginalised communities. Knowing the work could contribute to real job creation was deeply meaningful to me.And then there’s Lara — working with her was (and continues to be) life-changing. She’s not just a brilliant mind in the industry, she’s someone who’s truly in your corner — whether it’s to unpack an idea, share a laugh, or lend a hand when you need it.Forever grateful for this chapter in my book of life... "

We had an exceptional experience working with The Qual Agency. The team was not only highly efficient but consistently went above and beyond our expectations throughout the project. Their attention to detail, responsiveness, and ability to deliver actionable insights truly set them apart. The research they provided was thorough, strategically aligned, and played a critical role in shaping our direction. Their work has added immense value to our organisation, and we would highly recommend them to any business seeking high-impact, results-driven research support. Bronwyn - The Travel Corporation PTY LTD "

Lara and the Qual Agency team have been incredible partners in helping us refine our impact methodologies. Their approach is thoughtful, collaborative, and grounded in deep expertise.Highly recommend Qual Agency to anyone looking to deepen their impact strategy and design with thoughtful, evidence-based approaches. "

I've partnered with The Qual Agency a number of times, and every time has been a complete pleasure. Their agility and spirit of collaboration - especially when timelines or objectives unexpectedly shift - makes them an invaluable partner. They apply their deep understanding of industry and sector nuances along with their expertise in market research to consistently deliver strategic outputs that meet the ask. I'll continue to partner with Lara and her team, and strongly recommend them for any market research need. "