The Qual Agency

The Qual Agency

Curate. Validate. Ideate. Your Market Insights Elevated

Office 504, The Landing Suites, 20 Lower Burg Road, Cape Town, 8000, South Africa

The Qual Agency Overview

Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
Average Hourly Rate
$25/hr
Year Founded
2016
At The Qual Agency, our mission is to cultivate thriving consumer digi-ecosystems. We bridge the gap between digi-products, consumers, developers, and creative design, employing intelligent digital research methodologies that unearth genuine consumer insights and bring them to life through agile insights activations.

Our comprehensive market research services encompass:
  • Mobile Market Research Methodologies
  • Quantitative and Qualitative Surveys
  • Digi-Smart Emerging Markets Analysis
  • Market Positioning
  • Consumer Profiling and Segmentation
  • Competitor USP Differentiation
  • App/Platform
  • UI/UX Evaluations

Our track record includes collaborations with prominent brands, global research agencies, and end clients such as Zutari, ARC, FEENIX, Selcom, MTN, FNB, and many more.

If we've piqued your interest, reach out with your research brief; we'd love to collaborate with you.
Headquarters
Office 504, The Landing Suites, 20 Lower Burg Road, Cape Town, 8000, South Africa

Industries

  • eCommerce
  • Entertainment
  • Manufacturing
  • Nonprofit
  • Software & IT Services

Client Types

  • Small Businesses
  • Medium Businesses

The Qual Agency Team Bios

  • Founder
    Lara Faris
    Founder
    With 12+ years of experience, Lara has been practicing as a qualitative market researcher and brand strategist, working for local and global brands/teams across Africa seeking actionable and agile strategic solutions to solve citizen needs.

The Qual Agency Clients

  • Selcom
  • Naspers Labs
  • Feenix
  • Girl Effect
  • Kantar SA
  • MultiChoice