Our directory of top market research services in the USA is built on five main ranking criteria and reviewed by a team of 12 experts, supported by 400+ verified client reviews. This provides a clear and reliable way to choose the best partner for your business needs.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
With data-driven SEO strategies and advertising campaigns, we help businesses impact the metrics that matter most, from traffic to revenue. Use the power of search in any platform to boost your sales...
Top Services:
- SEO
- Content Marketing
- Market Research
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $40/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 7 Projects Listed
Tech2Globe is a name that stands for reliability, efficiency & trust. A team that works hard to provide best solutions to our clients, management that makes sure the timely execution of projects and a collective effort to form long-lasting relations with our clients is what makes us Tech2Globe...
Top Services:
- Digital Marketing
- Web Development
- eCommerce Development
- Web Design
- Social Media Marketing
- Show more
- Location
- New York City, New York
- Number of Employees
- 250 - 499
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 16 Projects Listed
Pacific IQ is a highly awarded Shopify centric studio located in California. Our specialty is e-commerce, where we offer elevated design, state-of-the-art engineering, and superior service...
Top Services:
- Web Development
- Web Design
- Email Marketing
- Digital Marketing
- CRO
- Show more
- Location
- Irvine, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $195/hr
- Portfolios Count
- 2 Projects Listed
Modern Marketing Solutions for the Building Industry...
Top Services:
- SEO
- PPC
- Web Design
- Content Marketing
- Email Marketing
- Show more
- Location
- Cincinnati, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Atlas Marketing
VerifiedVerified by the DesignRush team for authenticity and credibility.We tell stories for companies that build things.
We tell stories for companies who build things. Each story is designed to help your customers make a decision - hire or buy from you. These stories include elements of marketing strategy, public relations, crisis communications, social media, digital marketing, and website design and development...
Top Services:
- Reputation Management
- Content Marketing
- Digital Marketing
- Creative Services
- Design Services
- Show more
- Location
- Sewickley, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $235/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 9 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsAtlas Marketing Services
Data sourced from the agency's DesignRush profileInternational Aerospace Quality Group (IAQG) Kokosing Industrial JRM Construction Management International Association of Ironworkers International Brotherhood of Boilermakers Metal Construction Association (MCA) Kalkreuth Roofing and Sheet Metal PJ Dick Lane Enterprises, LLC Wohlsen Construction
Atlas Marketing Reviews & Testimonials
Marketing Strategy Review from Rich Barcaskey
Atlas has grown the readership of our publications and sharpened how we talk to our members. They're responsive, they hit their deadlines, and their attention to detail is obvious in everything they touch.
Crisis Management Review from William Shea
Our team walked away from that training genuinely more aware of how to handle a crisis, I could see it in their engagement afterward. Atlas delivered everything on time and followed up like true professionals.
Marketing Review from Tina Wolff
We needed a technical proposal turned around fast, and even when our own team ran behind, Atlas stayed nimble and kept a positive attitude through it all. The final product was polished and easy to follow, despite how technical the content was.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Trajectory Web Design
VerifiedVerified by the DesignRush team for authenticity and credibility.Beautiful Websites. Measurable Results.
Trajectory builds beautiful, fast, results-driven websites. A lean team of deeply experienced specialists handles every project, from strategy through launch and beyond. 20 years. 200+ projects. Never missed a deadline...
Top Services:
- Web Design
- Web Development
- SEO
- Content Marketing
- Digital Marketing
- Show more
- Location
- Atlanta, Georgia
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 23 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsTrajectory Web Design Services
Data sourced from the agency's DesignRush profileCity of Atlanta Ronald McDonald House Charities BTWN Exhibits Helicopter Express Accord Ventilation Agency672 Lannan Foundation North Georgia Concrete Biochromex MLW Surfaces
Trajectory Web Design Reviews & Testimonials
Web Development Review from Don DeStefano
Working with Josh and the Trajectory team on the new CMP Advanced Mechanical Solutions website was an incredible experience! From the start, Josh took the time to truly understand our vision and brought it to life in a way that exceeded our expectations. His expertise, patience, and dedication made the entire process seamless. He provided outstanding support throughout the project and continues to do so even after its completion. His commitment to ensuring everything runs smoothly is truly appreciated. If you're looking for a talented and reliable web developer, Josh is the one to contact. Highly recommend!
Web Design Review from Guðrún Liv Arden
Josh and the team at Trajectory made this process so smooth and led me through each step with clarity and confidence. The project timeline was incredibly organized, and no deadline was ever missed.Trajectory ensures that our site will always be maintained, and we can call anytime for assistance. They also gave us great information on how to make any changes independently, if we so desire.Whether you know exactly what you want or would like a bit of guidance through the process, Trajectory is the way to go. Josh was always incredibly helpful, professional, and a pleasure to work with. I give 5 stars all around, a fantastic value for the product we received! Couldn't be happier!
Web Design Review from Jack Yeh
We've been collaborating with Josh and his team at Trajectory Web Design since 2017 for our website development and rebranding needs. Josh has consistently demonstrated professionalism and is exceptionally quick to respond to our queries. Our partnership remains strong as we continue to engage with them for ongoing site maintenance and enhancements.
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsIf you're a marketing leader at a challenger brand, you need an ally who works as hard as you do. A partner who respects your budget. A team that understands the pressure to drive measurable growth, defend market share, and make every dollar accountable. That's where The Miller Group comes in...
Top Services:
- Social Media Marketing
- Digital Marketing
- Branding
- Video Production
- Creative Services
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 10 Projects Listed
Flair Communication is a full service digital marketing agency that's helped hundreds of businesses & organizations promote their brand and generate new business leads with award-winning custom website design and digital marketing services. Our team of experienced website, design & marketing experts focus on...
Top Services:
- Web Design
- PPC
- Content Marketing
- Web Development
- Social Media Marketing
- Show more
- Location
- Fredericksburg, Virginia
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
Norzer is a Baton Rouge digital growth partner for small businesses. We install and run Halo One, our complete local presence system: Website, hosting, security, local SEO, Google Business Profile, and PPC, all under one roof. One accountable system built to generate real leads...
Top Services:
- SEO
- WordPress Website Design
- Digital Marketing
- AEO
- Web Design
- Show more
- Location
- Baton Rouge, Louisiana
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 7 Projects Listed
Bringing together CHRO Advisory Services paired with innovative technology recommendations to impact the future of work strategy . Our network has some of the TOP CHROs working to help midcap and private equity companies be successful In their people strategy...
Top Services:
- Market Research
- HR Outsourcing
- Business Consulting
- Location
- Richardson, Texas
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Ready to scale your business? We help companies stay ahead of the markets, unleash their business potential and earn competitive advantage. Supercharge your sales pipeline, fast-track market entry and kickstart revenue growth today...
Top Services:
- Digital Marketing
- Market Research
- Business Consulting
- Direct Marketing
- Event Marketing
- Show more
- Location
- Washington DC, Washington DC
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Versa Creative is an award-winning marketing and advertising agency that’s dedicated to delivering powerful narratives and exceptional results...
Top Services:
- Video Production
- Creative Services
- Logo Design
- Social Media Marketing
- Digital Marketing
- Show more
- Location
- Houston, Texas
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Datamatics Digital Ltd an entity of Datamatics Global Services Ltd is a well-recognized leading data mining and application development company that delivers avant-garde software services with a specialized focus on web & mobile product engineering, application development & maintenance services...
Top Services:
- IT Services
- Big Data Analytics
- Market Research
- CRM Consulting
- Managed Services
- Show more
- Location
- Edison, New Jersey
- Number of Employees
- 1000 & Up
- Average Hourly Rate
- $30/hr
We are Bear Icebox Communications, a full-service agency dedicated to helping you build, protect, and elevate your brand through strategic PR, branding, content, and digital expertise...
Top Services:
- Digital Strategy
- Social Media Marketing
- Public Relations
- Reputation Management
- Content Marketing
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
World Web Technology is a trusted WordPress development company offering comprehensive services in website design, development, and digital marketing.With a team of skilled professionals and a customer-centric approach, they deliver cutting-edge solutions that help businesses establish a strong online...
Top Services:
- Web Design
- Web Development
- eCommerce Development
- VR/AR
- Mobile App Development
- Show more
- Location
- Dover, Delaware
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $15/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 8 Projects Listed
Moving brands from ho-hum to hell yeah!...
Top Services:
- Branding
- Creative Services
- Package Design
- Market Research
- Business Consulting
- Show more
- Location
- Kansas City, Missouri
- Number of Employees
- Under 49
- Portfolios Count
- 13 Projects Listed
JAXONLABS is a brand strategy and innovation firm that helps growing companies clarify their direction, strengthen their positioning, and implement practical solutions that support long-term growth.We work with founders, executives, and leadership teams to sharpen strategy, & strengthen brand...
Top Services:
- Branding
- Business Consulting
- Market Research
- Digital Strategy
- Digital Services
- Show more
- Location
- Queen Creek, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 8 Projects Listed
Sixth City Marketing taps into the vast potential of your website to improve your online presence. Through our unique hands-on approach, we listen, understand, and then act, ensuring you get optimal results and ROI. See what our data-driven marketing services can do for your business today...
Top Services:
- SEO
- PPC
- Web Design
- WordPress Website Design
- Web Development
- Show more
- Location
- Westlake, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
We provide web design and search engine optimization services to professionals and local businesses...
Top Services:
- Digital Marketing
- Content Marketing
- SEO
- Social Media Marketing
- WordPress Website Design
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $10,000 - $25,000
Turn Traffic into High-Converting SalesBoost your brand's growth with a simple, proven formula: More Awareness + More Engagement = More Sales.Accelerated Traffic & Revenue: Get tailored digital marketing campaigns designed specifically to attract and convert qualified buyers...
Top Services:
- Social Media Marketing
- Digital Services
- Branding
- Reputation Management
- Digital Strategy
- Show more
- Location
- Milwaukee, Wisconsin
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Real FiG Advertising + Marketing is an award-winning marketing agency with two offices in Chicago, IL and Denver, CO. As your one-stop shop for all of your marketing needs, we specialize in a wide variety of digital and traditional forms of marketing including website design, search engine optimization, brand...
Top Services:
- Social Media Marketing
- PPC
- Digital Marketing
- SEO
- Market Research
- Show more
- Location
- Denver, Colorado
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
WSI is a full service Marketing company in Phoenix, AZ. We are experts in Web Design and Development, SEO, PPC, Social Media, Market Automation & Data Analytics services. Call us now to get your free website audit report and get ahead of your competition...
Top Services:
- eCommerce Development
- Social Media Marketing
- Web Design
- Email Marketing
- WordPress Website Design
- Show more
- Location
- Phoenix, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
At our company, we're all about making your message crystal clear, turning your clients into total heroes, tracking the heck out of your results, using that data to constantly improve, and helping your biz soar to new heights. Basically, we're here to make your life easier and your business better...
Top Services:
- WordPress Website Design
- Web Development
- Web Design
- SEO
- Logo Design
- Show more
- Location
- Elk River, Minnesota
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Branding agency for marketing clarity. We align what an organization implies with what it intends through strategy, positioning, design, and messaging so marketing amplifies what is already obvious...
Top Services:
- Branding
- Design Services
- Business Consulting
- Graphic Design
- Creative Services
- Show more
- Location
- Portland, Oregon
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 4 Projects Listed
We create pathways for your organization to open up new opportunities and drive exceptional growth. Our programs boost revenue, increase profits and grow your bottom line. Contact us. We have the tools and tactics to help you crush your competition...
Top Services:
- Business Consulting
- AI Development
- Digital Services
- Branding
- IT Services
- Show more
- Location
- University Place, Washington
- Number of Employees
- Under 49
Henning Product Development is an established design, innovation and contract manufacturing company specializing in helping businesses, universities and start-ups navigate the physical product development environment. With over 35 years experience in developing award-winning and commercially successful...
Top Services:
- Creative Services
- Product Design
- Package Design
- Logo Design
- Market Research
- Show more
- Location
- Pasadena, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $10,000 - $25,000
For 15 years, OVO has built upon an ability to deliver on the promises we have made to our clients, the expertise of our people, the efficacy of our consultation and the professional manner in which we execute. We are a smaller agency by design, employing only senior staff who work collaboratively on every...
Top Services:
- Branding
- Package Design
- Graphic Design
- Video Production
- Print Design
- Show more
- Location
- Portland, Oregon
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 1 Project Listed
Guided by the truth and fueled by smart media tech, Aletheia is a digital agency whose data based approach drives results through high touch account management, state of the art research tools and 100% transparency...
Top Services:
- Advertising
- Market Research
- Media Buying
- Digital Marketing
- SEO
- Show more
- Location
- Dallas, Texas
- Number of Employees
- Under 49
Creative Design Venture is a digital agency specializing in innovative web solutions and executive digital marketing services so that our valuable clientele and their businesses can have a strong online presence...
Top Services:
- Digital Marketing
- Logo Design
- Web Development
- Social Media Marketing
- Business Consulting
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
BLD Marketing is a one-stop shop for success in the building materials industry. Our digital capabilities, strategic marketing services and specialized implementation resources provide our clients with an unbeatable foundation to grow their business faster than ever before! With BLD's guidance, you can...
Top Services:
- SEO
- Content Marketing
- Media Buying
- Digital Marketing
- Public Relations
- Show more
- Location
- Pittsburgh, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $25,000 - $50,000
eCommerce Republic is a premier eCommerce transformation partner, delivering scalable commerce platforms and high-impact digital retail experiences. We specialize in helping brands thrive online through precision engineering, design excellence, and performance marketing...
Top Services:
- eCommerce Development
- Digital Services
- Graphic Design
- Branding
- Web Design
- Show more
- Location
- New Hyde Park, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 41 Projects Listed
NTH is a WBENC-Certified, award-winning WBE with a specialisation in project management and commercial real estate. We assist businesses in the Twin Cities in developing environments and conducting market research that support their operational objectives. From selecting a space to making it their own, we...
Top Services:
- Market Research
- Location
- Minneapolis, Minnesota
- Number of Employees
- Under 49
For some of the most well-known businesses in the world, H.I. Thomas Group, a leader in qualitative market research and ethnography, offers insightful consumer data...
Top Services:
- Market Research
- Location
- Cleveland, Ohio
- Number of Employees
- Under 49
Gusto Design Co. is the independent creative studio of Ryan Cuthriell, a multidisciplinary designer, art director, and illustrator. Gusto crafts brand identity, packaging, graphic design, illustration, and web solutions that help businesses stand out for the right reasons. Strategic enough to solve...
Top Services:
- Branding
- Logo Design
- Graphic Design
- Package Design
- Print Design
- Show more
- Location
- Durham, North Carolina
- Number of Employees
- Under 49
- Portfolios Count
- 5 Projects Listed
We specialize helping brands grow through data-driven SEO, paid ads, content, social media, Amazon PPC, and conversion-focused websites. We craft tailored strategies that turn digital presence into real revenue across the U.S...
Top Services:
- Digital Marketing
- SEO
- PPC
- CRO
- Social Media Marketing
- Show more
- Location
- North Richland Hills, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
Our brand audit services are designed to assist mid-sized and enterprise-level brands in achieving a range of strategic goals. By leveraging our expertise, we enable our clients to significantly reduce their marketing expenses, optimize their organizational efficiency, and successfully venture into new...
Top Services:
- Business Consulting
- Market Research
- Digital Marketing
- UI/UX Design
- Web Development
- Show more
- Location
- Murrells Inlet, South Carolina
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Tomedes is a leading translation company specializing in translation services, interpretation, and localization solutions for businesses and private clients worldwide. As a one-stop shop for language and translation solutions, we offer a wide range of language solutions in over 120+ languages and 950+...
Top Services:
- Translation Services
- Business Consulting
- Transcription Services
- Digital Services
- Branding
- Show more
- Location
- Oregon City, Oregon
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $1/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Perceptive Analytics is an award-winning analytics firm delivering cutting-edge solutions in Advanced Analytics, Generative AI, and Business Intelligence. We help organizations unlock the full value of their data. Our core strength is empowering businesses through adept data utilization...
Top Services:
- Market Research
- eCommerce
- Big Data Analytics
- AI Development
- Show more
- Location
- San Francisco, California
- Number of Employees
- 50 - 99
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Punchcut is a user interface design and innovation company specializing in mobile, connected products and services across devices...
Top Services:
- UI/UX Design
- AI Development
- Market Research
- Product Design
- Show more
- Location
- San Francisco, California
- Number of Employees
- Under 49
Collaborate with Database Providers to access accurate and focused data, essential for connecting with potential prospects. Our suite of solutions covers data profiling, verification, and management, ensuring the delivery of clean and comprehensive information crucial for your success in ABM marketing and...
Top Services:
- Email Marketing
- Digital Marketing
- Market Research
- Direct Marketing
- Show more
- Location
- Fremont, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
TCG redefines consulting by blending growth with innovation under the leadership of visionary women. Specializing in marketing, market research, startups, branding, leadership, PR, and talent acquisition, they tailor solutions across industries. Their marketing prowess extends to strategy, social media...
Top Services:
- Advertising
- Social Media Marketing
- Public Relations
- Market Research
- Show more
- Location
- Alameda, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Boone Consulting is an innovative digital marketing firm that infuses your business growth journey with a perfect blend of cutting-edge creativity and custom strategy to expand your online visibility in a tangible way...
Top Services:
- Web Development
- SEO
- Digital Marketing
- Content Marketing
- eCommerce
- Show more
- Location
- Phoenix, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
We are a prominent digital marketing company that offers best quality digital services to give you the best ROI in every condition. We follow latest trends and ethical practices to give you the best results to build a long-term relationship with our clients...
Top Services:
- Graphic Design
- Web Design
- Web Development
- SEO
- Digital Marketing
- Show more
- Location
- Wilmington, Delaware
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- Under $1,000
We help small to medium sized and growing businesses build a stronger online presence through modern website design, SEO, and digital marketing solutions that are built to generate real results not just look good. Ai can make a nice looking mock-up but we are the users who make sites generate leads...
Top Services:
- Web Design
- SEO
- Social Media Marketing
- PPC
- Reputation Management
- Show more
- Location
- Phoenix, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $45/hr
- Minimal Budget
- $1,000 - $10,000
B West Builders is a Los Angeles-based general contracting company specializing in luxury residential remodeling, custom home construction, and high-end commercial renovation projects. The firm provides comprehensive construction services including home remodeling, kitchen and bathroom renovations, home...
Top Services:
- Business Consulting
- Design Services
- Digital Services
- UI/UX Design
- CRO
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Portfolios Count
- 1 Project Listed
Market Research Companies by City
Market Research Companies by State
Market Research Specializations in the US
Popular Services
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
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Frequently Asked Questions About Market Research Companies
What market research services do B2B agencies usually offer?
They companies typically provide a broad mix of qualitative, quantitative, and strategic research services to aid businesses in making more data-driven decisions.
According to Hanover Research's study, these are the market research projects that businesses are prioritizing:
- Market evaluation (45%): Examining a product or brand’s viability in a market segment by analyzing its size, trends, customer behavior, and competitors.
- Customer needs assessment (45%): Conducting interviews, surveys, and data analysis to understand how a product or service addresses the customer’s needs.
- Customer satisfaction (43%): Measuring how customers feel about a product or service through feedback forms, surveys, and sentiment analysis.
- Market trend forecast (42%): Studying historical data (e.g., sales, consumer behavior, economic trends) to predict shifts in customer demand and market direction.
- Price sensitivity (37%): Also known as price elasticity demand, it how much target customers are willing to pay for a product or service.
- Win-loss analytics (31%): Identifying factors that influence buying decisions through sales data analysis, competitor evaluation, and customer interviews.
What is the difference between a market research company and a marketing research agency?
They study the customers in a specific market, including their needs and behavior. In contrast, marketing research agencies analyze marketing data, such as how to promote and price a product to attract buyers.
Here’s a detailed breakdown of their differences:
| Market research company | Marketing research agency |
|
|
How much does it cost to hire one of these companies in the US?
The cost of hiring one of the best market research companies in the US can start at $800-$1,500 per respondent. However, prices can reach beyond $4,000-$10,000 per interview session per respondent if the project needs more in-depth, in-person interviews.
The final bill will depend on service scope, coverage, methodology, fieldwork timelines, and target markets.
Here’s an approximate price of the different types of market research:
- Online survey: $10,000-$30,000+ for 400 completed answers in a single market
- Phone surveys: $15,000-$30,000+ for 400 completed answers in a single market
- Mail survey: $10,000-$25,000+ for 400 completed answers in a single market
- Simple in-person surveys: $20,000-$50,000+ for 400 completed answers
- In-depth interviews: $10,000-$20,000 for 10 respondents
- Focus groups: $7,000-$200,000+ per group
- International or multi-market studies: $150,000-$500,000+
Are there any additional costs to consider when working with these companies?
While they typically charge per respondent, session, or group; businesses must also account for the following when budgeting for a project:
- Respondent incentives, especially for senior decision-makers
- Panel access or proprietary databases
- Interview length, with longer interview sessions or survey questions requiring more recruitment time or higher incentives
- Incidence rate (IR) or the number of people qualified for market research; low IR results in higher costs
- International or multi-language sampling, which can range between $150,000 and over $500,000
- Advanced analytics or modeling
- Extended reporting or executive presentations
These additional costs typically add 20%–35% to the total project budget.
What types of B2B companies usually work with market research companies in the USA?
They tend to work with companies that rely on data-driven decisions for growth, positioning, and investment planning.
Based on The State of Market Research, these are the top industries that the market research professionals work in:
- Manufacturing and industrial firms (24%), assessing demand, suppliers, and expansion markets
- SaaS and enterprise software companies (19%), validating product-market fit and pricing
- Professional services and consulting firms (10%), refining positioning and service differentiation
- Wholesale, trade, and logistics (9%), analyzing operational and geographic demand
- Non-profit organizations (6%), understanding donor and beneficiary motivations to boost fundraising efforts
- B2B eCommerce and marketplaces (4%), optimizing conversion and customer segmentation
- Fintech and financial services (4%), evaluating risk, adoption, and customer trust