Top Florida Market Research Companies

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https://www.fitarchon.com/This bold and interactive design website helped our client fortify their position of a true competitor in the fitness industry through superior user experience; resulting in higher conversions, pages per session and lower bounce rates and page loading times.

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Discovery Toys Reports 47% Increases In Amazon Sales RevenueSales Were Steadily Declining And ACoS Was Soaring. This 40 Year Old Toy Company Looked To OperationROI To Reinvigorate The Brand And Drive More Sales On Amazon. The ChallengesDiscovery Toys is a premier toy company whose toys help children enhance their developmental skills and learn the best ways to interact with the world around them. They have been a trusted brand in the early childhood development field for over 40 years. Discovery Toys came to us in early March, right when COVID-19 was starting to hit America. Even without the Coronavirus, their Amazon sales and profitability were declining. As an established brand, we needed to update their listings and assets to catch up with competitors who were overtaking their presence. Our tasks:

• Optimize titles, bullet points, and descriptions


• Update imagery


• Establish a strong brand presence


• Reduce ACoS


• Overhaul existing ad campaigns


• Utilize new ad features like Sponsored Display Ads


• Make sure they could ship FBM and FBA for every product

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Designed to improve the efficiency of a workout this smart connected fitness bar can be used just about anywhere. Features bluetooth technology and a mobile APP. We designed and developed the product from start tio finish within six months.

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CHALLENGE
ProofHQ approached PCR to help optimize their marketing campaigns and show a true ROI on their efforts. They had been using Hubspot’s marketing platform for several years and had recently incorporated the Salesforce CRM (customer relationship management) tool into their process. They struggled with fractured communication and integration between marketing and sales, which resulted in reporting inaccuracies of traffic, leads and ultimately, customers. Without a way to definitively quantify their paid marketing efforts or see an accurate representation of their 90,000 contacts, they needed a clear strategy on how best to leverage the two systems.






SERVICES 
• Hubspot & Salesforce Integration• Marketing & Sales Optimization• Attribution & Reporting• Lead Scoring & Qualification• Lead Flow Visualization
SOLUTION
Our solution was to tackle the underlying problem first. We engaged on a 90 day project to fix the integration and attribution issues that were hampering ProofHQ’s effectiveness. Immersing ourselves in their Hubspot and Salesforce accounts, we analyzed the data at every step of the lead acquisition and qualification process and identified critical points of friction. From there we deployed an action plan that would not only fix the existing errors, but provide a scalable model for how all traffic, leads and customers should be attributed, segmented and qualified moving forward. We developed a system of automated workflows to categorize each contact, and worked with their team to adopt it into their process. Our attribution paradigm was customized for ProofHQ’s business goals and the specific breakdown of how they needed to see leads reported.

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Content Marketing for Field Services Technology



Content marketing is not only about what you write and how you share it.  It is about “who” wrote it.  In this case, out client is seeking to position their company as thought leaders in the are of “Field Services Technology” and as a close partner with Microsoft.  We created an eBook based on interviews with the client’s leadership and a well-known leader from Microsoft.  The entire piece was authored as a part of the “Digital Transformation Leadership Form”, a content group managed by OnTrack CMO.  This provides a third party perspective to aggregate thoughts from each company.  Promotion takes place over a 6-12 month period and includes both direct and social channels.

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Challenge
They needed help with their brand image.  The FHSAA was finding itself playing defense too often – staff was operating without a strategic communications plan and situations were popping up that could have been avoided.  So the FHSAA came to Moxē to fix that.
We had to turn their messaging and media management around and move away from just responding to inquiries - So that’s exactly what we did.
 
Strategy
Our first move- get ahead of the game by identifying possible crisis triggers and establish an internal and external communications plan.  At the same time, develop a strategy that pushed out positive stories which position the FHSAA as the premier organization committed to educating its membership and the public on the importance of participating in high school sports in Florida and the values it instills in students. Then manage the message through social media.  We also created an editorial calendar that engages more users with stories of success and leadership.
Our creative team redesigned their email newsletter and our digital marketing department implemented interesting content that enticed more people to read.  Additionally, we developed a customer service platform that we trained their team to use.
The FHSAA has also asked us for help with their sponsorship sales.  So we put our creative and brand development team on that and updated their sponsorship sales deck and consulted on strategy.
 
Handled
As potential issues pop up, the FHSAA now has a crisis communications plan. And they also have a direct connection with their audience through their social media channels-- the numbers speak for themselves. The engagement per Instagram post TRIPLED in the first month we managed their account and the click-rate on calls-to-action in their email newsletters increased by 8%.