Top Florida Market Research Companies Of 2020

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The Challenge

Global IBM Locations Struggled To AdoptNew Industry-Specific Marketing Communications Effectively
The company had to refresh the industry-specific marketing communications andlaunched a new platform for 19 Industries made of over 200 webpages that to be localized in Europe.
The team then realized that every country encountered similar problems in the adoption process and tookvery long to solve them or didn’t know where to find the necessary information to update on the pages.

The Solution



Location-Specific Marketing Initiatives Aimed At Streamlining The Process
The team aimed to streamline the adoption process by allocated dedicated strategists to each location.Upwards of 12 digital strategists lead the project for each region in Europe – and those team members usedtheir experience to build guides and share know-how to reduce delivery time.
Examples of industries they located in the global locations include:

• Insurance


• Retail Consumer Products


• Telecommunications & Media Entertainment


• Energy

 

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CHALLENGE
ProofHQ approached PCR to help optimize their marketing campaigns and show a true ROI on their efforts. They had been using Hubspot’s marketing platform for several years and had recently incorporated the Salesforce CRM (customer relationship management) tool into their process. They struggled with fractured communication and integration between marketing and sales, which resulted in reporting inaccuracies of traffic, leads and ultimately, customers. Without a way to definitively quantify their paid marketing efforts or see an accurate representation of their 90,000 contacts, they needed a clear strategy on how best to leverage the two systems.






SERVICES 
• Hubspot & Salesforce Integration• Marketing & Sales Optimization• Attribution & Reporting• Lead Scoring & Qualification• Lead Flow Visualization
SOLUTION
Our solution was to tackle the underlying problem first. We engaged on a 90 day project to fix the integration and attribution issues that were hampering ProofHQ’s effectiveness. Immersing ourselves in their Hubspot and Salesforce accounts, we analyzed the data at every step of the lead acquisition and qualification process and identified critical points of friction. From there we deployed an action plan that would not only fix the existing errors, but provide a scalable model for how all traffic, leads and customers should be attributed, segmented and qualified moving forward. We developed a system of automated workflows to categorize each contact, and worked with their team to adopt it into their process. Our attribution paradigm was customized for ProofHQ’s business goals and the specific breakdown of how they needed to see leads reported.

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After A Series Of Unsuccessful Experiences, Pokkadots Partnered With OperationROI’s Amazon PPC Team To Get Them Back On TrackThe Challenges
Pokkadots sells beautiful designer baby and kids furniture, strollers, and bedding products on its own website as well as Amazon. They reached out to us after seeing their Amazon sales decrease and ACoS% rise while using various agencies and an automated Amazon bidding management tool. They had very simple goals for OperationROI, get their ACoS% back under target goals and increase sales. After reviewing their Amazon PPC campaigns, it was easy to see why the ACoS% was out of control. Our tasks:

• Reduce ACoS%


• Optimize the bidding strategy


• Shift current budgets


• Review ongoing campaigns


• Develop new campaigns


• Increase sales from PPC

The Solution






Pokkadots needed us to implement a strategic plan in order to fix the problems that were hurting the overall performance of their Sponsored Product Ad campaigns. To address and resolve some of the underlying issues we had to drill-down on reducing the wasted spend and focus on products that had greater potential to sell well on Amazon.
















The Results


The results for Pokkadots Sponsored Product Ads have been great so far, even only after four months. Once we identified the campaigns with high spends and high ACoS we began to get the account under control. With additional optimization to their campaigns, a couple of weeks of new data, and great input from our client we were able to further optimize the campaigns for success. We began to see an increase in exposure and sales, but more importantly a reduction in ACoS%. To date, overall Amazon PPC sales revenue has increased by 700%. Orders have increased by 348% and ACoS percentage has dropped over 75%. Pokkadots has only been a client for a short period of time, but like every other valued client, we will continue to help them grow on Amazon.

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Content Marketing for Field Services Technology



Content marketing is not only about what you write and how you share it.  It is about “who” wrote it.  In this case, out client is seeking to position their company as thought leaders in the are of “Field Services Technology” and as a close partner with Microsoft.  We created an eBook based on interviews with the client’s leadership and a well-known leader from Microsoft.  The entire piece was authored as a part of the “Digital Transformation Leadership Form”, a content group managed by OnTrack CMO.  This provides a third party perspective to aggregate thoughts from each company.  Promotion takes place over a 6-12 month period and includes both direct and social channels.

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Challenge
They needed help with their brand image.  The FHSAA was finding itself playing defense too often – staff was operating without a strategic communications plan and situations were popping up that could have been avoided.  So the FHSAA came to Moxē to fix that.
We had to turn their messaging and media management around and move away from just responding to inquiries - So that’s exactly what we did.
 
Strategy
Our first move- get ahead of the game by identifying possible crisis triggers and establish an internal and external communications plan.  At the same time, develop a strategy that pushed out positive stories which position the FHSAA as the premier organization committed to educating its membership and the public on the importance of participating in high school sports in Florida and the values it instills in students. Then manage the message through social media.  We also created an editorial calendar that engages more users with stories of success and leadership.
Our creative team redesigned their email newsletter and our digital marketing department implemented interesting content that enticed more people to read.  Additionally, we developed a customer service platform that we trained their team to use.
The FHSAA has also asked us for help with their sponsorship sales.  So we put our creative and brand development team on that and updated their sponsorship sales deck and consulted on strategy.
 
Handled
As potential issues pop up, the FHSAA now has a crisis communications plan. And they also have a direct connection with their audience through their social media channels-- the numbers speak for themselves. The engagement per Instagram post TRIPLED in the first month we managed their account and the click-rate on calls-to-action in their email newsletters increased by 8%.