Our directory of top market research services in the USA is built on five main ranking criteria and reviewed by a team of 12 experts, supported by 400+ verified client reviews. This provides a clear and reliable way to choose the best partner for your business needs. 

United States × Media & Communications × $1,000 - $10,000 × Clear Filters
  • Design | Development | Marketing | Research

    Empowering Every Stage of Your Business Journey through latest Technology & Digital Marketing Strategies. Every business, regardless of its industry or stage, has a unique story to tell. At GOIGI, we understand that narrative and offer a full spectrum of essential services to guide you through every chapter...

    Top Services:

    • Web Design
    • Web Development
    • Mobile App Development
    • Software Development
    • Digital Marketing
    • Show more
    Location
    Delaware City, Delaware
    Number of Employees
    100 - 249
    Average Hourly Rate
    $15/hr
    Minimal Budget
    $1,000 - $10,000

    GOIGI.com Services

    • Web Design
    • Web Development
    • Mobile App Development
    • Software Development
    • Digital Marketing
    • SEO
    • PPC
    • IT Services
    • BPO
    • Market Research
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Chris McDonald
    • Bodner Law
    • Richard Afkari
    Data sourced from the agency's DesignRush profile

    GOIGI.com Reviews & Testimonials

    • Debbie McClellan
      Debbie McClellan Owner at Permanent Makeup
      5.0

      Web Development Review from Debbie McClellan

      I was so happy with my website and Marketing Goigi did for me. They took my art work and made it look like I hired a big advertising company. They went beyond what I expected. They stayed right on top of everything tell it was done. I recommend them to any company that wants a professional looking website for half the price other companies charge.

    • Chaminda Marabage
      Chaminda Marabage Project & Retail Team Manager at eMazzanti Technologies
      5.0

      Mobile App Development Review from Chaminda Marabage

      Best experience. GoIGI staff that I'm working with ( Sudip and Payel's team ) are very friendly , professional and knowledgeable on every aspect of how to design your project. I worked with them for one small project and it's been completed with full of our satisfaction. Now we are working on another big project which includes seo , marketing and app development. I wish them all the best. Keep up the good work GoIGI.

    • Undisclosed
      Undisclosed Owner at AudioEar Technologies
      5.0

      Digital Marketing Review from Undisclosed

      I’ve been working with Snehashis over several projects building couple of websites and digital marketing. I’m very pleased with his talent and excellent communications. He’s been allot of valuable person as a contact between my company and his. Thank you so much for your support.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Go Global. Act Local.

    We are a network of Public Relations agencies that will help you in 80+ countries to tell your story, enter foreign markets, launch your products and services, or just send your business news to the media...

    Top Services:

    • Public Relations
    • Branding
    • Content Marketing
    • Event Marketing
    • Reputation Management
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000

    Enterie Services

    • Public Relations
    • Branding
    • Content Marketing
    • Event Marketing
    • Reputation Management
    • Creative Services
    • Business Consulting
    • Market Research
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Waze
    • Piwik PRO
    • Talend
    • Codecool
    • Zmorph
    Data sourced from the agency's DesignRush profile

    Enterie Reviews & Testimonials

    • Monika Štěpánová
      Monika Štěpánová CEO & Co-Founder at Lightly
      5.0

      Public Relations Review from Monika Štěpánová

      Im extremely satisfied with the cooperation. The team was kind and professional, communication was fast and seamless. I would definitely recommend!

    • Viktor Bálint
      Viktor Bálint CGO at Codecool
      4.8

      Public Relations Review from Viktor Bálint

      Despite the extremely short timeframe and complexity of the project, Enterie team has done an excellent job preparing a cross-European communications plan and executing it. They coordinated our merger communication on 8 markets, helping us to secure 130+ publications in two months. The agency approached the project of communicating our news a merger of the two leading EduTech companies in CEE that resulted in the formation of one of the biggest powerhouses of digital skills in Europe in a unique way. First, they prepared one central press release (template) and managed to coordinate the creation of all the local versions. Then, Enterie very well coordinated the distribution of the news in 8 different countries. Finally, they started pitching to journalists with exclusives, proposing interviews, articles and thought-leadership pieces by our C-level executives. The angles of communication were genuinely customized for different kinds of outlets HR, business, and startup ones. Special kudos to Ranbir, the person in charge of this part of the project, who would motivate us to stay proactive in the sphere of media relations.

    • Maja Wiśniewska-Hardek
      Maja Wiśniewska-Hardek Head of Marketing at SMSAPI
      5.0

      Public Relations Review from Maja Wiśniewska-Hardek

      We came to Enterie with the need to find local communication partners who would help SMSAPI enter the Italian, Spanish, French and German markets. We wanted to cooperate with agencies that would advise us not only on the specifics of PR in a given country, but also on economic trends, consumer behavior and the cultural localisation of the product we offer. I can confidently say that after several months of cooperation with local teams, their efforts have become an irreplaceable help in taking the first steps in these countries. It is worth emphasizing the professional approach of Enterie at the stage of briefing and setting communication goals. Thanks to PR activities, we noticed a significant increase in referral visits to local language versions of SMSAPI and improved visibility in organic search results in a short time. Importantly, thanks to regular positioning in local media, we have gained many qualitative publications that directly influenced the recognition of SMSAPI brand in European countries, which quickly became visible in brand searches. It is also worth saying that each of the agencies associated in Enterie is characterized by high professionalism and an understanding of the needs of the tech customer.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • The Marketing & Strategy Expertise You Need.

    At PeakPoint Solutions, we help B2B technology companies overcome their strategy and marketing challenges. We can accelerate your success with Advisory, Fractional CMO, or Interim CMO services...

    Top Services:

    • Business Consulting
    • Digital Marketing
    • Branding
    • Market Research
    • Content Marketing
    • Show more
    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed

    PeakPoint Solutions Services

    • Business Consulting
    • Digital Marketing
    • Branding
    • Market Research
    • Content Marketing
    • Email Marketing
    • UI/UX Design
    • AI Development
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Hardware & Networking Industry
    • Electronics Industry
    • Manufacturing Industry
    Data sourced from the agency's DesignRush profile

    PeakPoint Solutions Reviews & Testimonials

    • Jimmy Coonan
      Jimmy Coonan Director of Content Marketing at Arjuna Solutions
      5.0

      Marketing Strategy Review from Jimmy Coonan

      PeakPoint Solutions brought deep expertise to all of our projects and delivered on or ahead of schedule. They also brought proven frameworks to use for net new and existing projects that brought much-needed structure and internal alignment across stakeholders.

    • Michael Gorriarán
      Michael Gorriarán Vice President, Marketing at Arjuna Solutions
      5.0

      Marketing Strategy Review from Michael Gorriarán

      Doug has the unique ability to think strategically across a broad spectrum of business disciplines and then translate that thinking into decisions grounded in real market dynamics and partner ecosystem. He consistently applies this range of skills to effectively accelerate growth in meaningful, measurable, tangible ways. Doug is invaluable as a leader, bringing together brand strategy, digital programs, account-based marketing, in-person events, and partner co-marketing into a cohesive engine that drives momentum. His work made a defining impact on the awareness and differentiation of Arjuna Solutions AI/ML services well before the broader rise of generative AI, positioning the company for material growth ahead of the current AI curve. The marketing programs Doug developed enable Arjuna Solutions to "punch above its weight" in the market cultivating essential leads and business relationships/partnerships. Doug operates with precision, discernment, and attention to detail, while still executing at scale to move the business forward. Beyond marketing, he also proved himself an invaluable multifunctional business leader, influencing overall strategy and operations, and elevating the company's direction as a whole.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • AI-Enabled, Human-Validated Data Support, Engineered for Enterprises

    SunTec Data is a global leader in AI-enabled data, BPO, and KPO solutions, backed by over 25 years of experience and 1,500+ data professionals across 50+ countries. Combining advanced AI tools with human-in-the-loop oversight, we deliver ISO-certified, HIPAA-compliant data management...

    Top Services:

    • Market Research
    • BPO
    • Big Data Analytics
    • eCommerce
    • AI Development
    • Show more
    Location
    Laguna Beach, California
    Number of Employees
    1000 & Up
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed

    SunTec Data Services

    • Market Research
    • BPO
    • Big Data Analytics
    • eCommerce
    • AI Development
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • PepsiCo
    • nielsen
    • Network18
    • Deloitte
    • Expedia
    • Pearson
    • DXL
    • DKSH
    Data sourced from the agency's DesignRush profile

    SunTec Data Reviews & Testimonials

    • Victor Cook
      Victor Cook Financial Analyst at Financial Services Company
      5.0

      BPO Review from Victor Cook

      SunTec Data has been our outsourcing partner for the last three years. The team has considerably fueled our growth by providing financial data management and support.

    • Marc Hill
      Marc Hill Entrepreneur at Self-Employed
      5.0

      BPO Review from Marc Hill

      We were delighted with the results offered by SunTec Data. The team aptly understood our requirements and delivered high-quality data management solutions. Highly recommend them!

    • Mike Robinson
      Mike Robinson Marketer at Undisclosed
      5.0

      BPO Review from Mike Robinson

      Great job done by the team! They analyzed our requirements, maintained transparent communication, and delivered tailored contact lists. Would definitely work with them in the future!

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Feel human on screen. Run smarter behind it.

    Branded Mayhem Collective (BMC) runs two practices from Richardson, Texas. 8gnc (8gnc.io) is the brand and digital agency: strategy, identity, websites, content, and growth. br8n (br8n.io) is the AI delivery practice: we install AI into how your operation already runs and leave you owning it...

    Top Services:

    • Branding
    • Web Design
    • SEO
    • Creative Services
    • AI Development
    • Show more
    Location
    Richardson, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    7 Projects Listed

    Branded Mayhem Services

    • Branding
    • Web Design
    • SEO
    • Creative Services
    • AI Development
    • Digital Marketing
    • Social Media Marketing
    • Market Research
    • Business Consulting
    • CRM Consulting
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Carrco
    • ANDRES Construction
    • Moon Wolf Provisions
    • Meraki Head Spa
    • Richardson Home School Association
    • Two Fish Technology
    • EyeQ Monitoring
    • Fliff
    • 5ironCyber
    • El Pollo Loco
    Data sourced from the agency's DesignRush profile
  • Ready To Be Found Online? We Can Help!

    California SEO Professionals specializes in offering scalable SEO solutions for startups and SMB in the areas of San Francisco, San Diego, and Los Angeles...

    Top Services:

    • Digital Marketing
    • Content Marketing
    • SEO
    • Market Research
    • PPC
    • Show more
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed

    California SEO Professionals Services

    • Digital Marketing
    • Content Marketing
    • SEO
    • Market Research
    • PPC
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • StackedSkincare®
    • Revel Systems
    • John N. Kitta & Associates
    • BYOG - Build Your Own Garment
    • Tri-Valley Karate Pleasanton
    • Real Mattress Reviews
    • Westside Property Management Inc.
    Data sourced from the agency's DesignRush profile

    California SEO Professionals Reviews & Testimonials

    • mStream Pos
      mStream Pos Review from Google
      5.0

      mStream Pos's Review Sourced from Google

      We had an awesome experience working with California SEO Professionals—hands down the best SEO firm in San Francisco afetr working with a few others. They really know their stuff when it comes to content strategy and SEO, and thanks to their expertise, our online presence grew well. Their team is top-notch, delivering real results that have driven more traffic to our site and boosted our visibility. A huge thanks to Sanjit, who has been our go-to expert marketer throughout the process. He’s super responsive, knows the industry inside and out, learns your business and competitors, and always comes through with great insights. Plus, he’s great at keeping communication clear and making sure everything runs smoothly. Highly recommend these guys if you're looking for serious SEO results in the SF Bay Area!

    • Red Myst
      Red Myst Review from Google
      5.0

      Red Myst's Review Sourced from Google

      Sanjit has always been a pleasure to work with, and he was instrumental in boosting the online presence of our company. He listened well to our concerns and goals, formulated a plan, and executed as promised.

    • Amy Wan
      Amy Wan Review from Google
      5.0

      Amy Wan's Review Sourced from Google

      Sanjit was excellent at communicating and providing effective solutions for our SEO and marketing efforts. He responds quickly, is professional, and is a pleasure to work with.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Our Eyes On Your Growth

    The Analyst Agency, LLC is a operations and strategic consulting firm that provides market research and consulting to businesses of all sizes, providing valuable strategic guidance and advisement in a number of areas including sales and marketing; process management; technology and cyber security; & media and...

    Top Services:

    • Digital Marketing
    • Market Research
    Location
    Buffalo, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000

    The Analyst Agency Services

    • Digital Marketing
    • Market Research
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Adam Mesh Trading Group
    • American-Swiss Capital Inc.
    • Beau Dietl & Associates
    • Calamar Management Group
    • Full Circle Studios
    • Richards and Jurusik Immigration Law
    • University at Buffalo Sports Medicine
    • Townsquare Media
    • ODIN Outsourcing
    • in3 Investments
    Data sourced from the agency's DesignRush profile
  • Building Smarter Tomorrows With AI Today

    Vision Tact is a leading AI and Data Science company that empowers organizations to harness the power of Artificial Intelligence, Automation, and Data Intelligence. We help businesses innovate faster, optimize operations, and make smarter decisions through next-generation technology solutions...

    Top Services:

    • AI Development
    • Software Development
    • IT Services
    • Business Consulting
    • Mobile App Development
    • Show more
    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed

    Vision Tact FZCO Services

    • AI Development
    • Software Development
    • IT Services
    • Business Consulting
    • Mobile App Development
    • Market Research
    • Cloud Consulting
    • UI/UX Design
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Food & Agriculture Organization (FAO)
    • Galaxine
    • Betta Medical Billing
    • UNO
    • BTMG USA
    • Visa Inc
    • IBM
    Data sourced from the agency's DesignRush profile
  • We Provide Email Append Service.

    Appending missing data information on your consumer file by name, email append, phone number or with the help of mailing address...

    Top Services:

    • Digital Marketing
    • Market Research
    • Email Marketing
    Location
    Fontana, California
    Number of Employees
    100 - 249
    Average Hourly Rate
    $10/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed

    Email Append Services Services

    • Digital Marketing
    • Market Research
    • Email Marketing
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Retail Indsutry
    • Consumer Goods Industry
    • Corporate Services Industry
    Data sourced from the agency's DesignRush profile

    Email Append Services Reviews & Testimonials

    • Julia Williams
      Julia Williams Review from Google
      5.0

      Julia Williams's Review Sourced from Google

      Thank you for your assistance in providing the Email and Phone Append Services for our company Technologysources and it was really beneficial for us to circle back to our old prospects, I would highly recommend emailappend.services for Data Updation Services.

    • Logesh Kumar
      Logesh Kumar Review from Google
      5.0

      Logesh Kumar's Review Sourced from Google

      Database delivered was really good and conversion rate is above the mark! Recommend for laser targeted campaigns.

    • Paul Ryan
      Paul Ryan Review from Google
      5.0

      Paul Ryan's Review Sourced from Google

      Best company to partnership with for B2B data enhancement services.. they have waked me through the every step explained and made me understand clearly about whats appending process and delivered the data as per promised target niche.. Highly recommended!!

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Let's get it done.

    Techtonic is a content marketing company specializing in the SaaS and tech industries. Our primary focus is to provide clients with a one-stop shop for all things content and SEO. We pride ourselves in being able to take highly technical content and simplify it for everyday users, ensuring our content...

    Top Services:

    • Digital Strategy
    • CRO
    • Digital Marketing
    • SEO
    • Social Media Marketing
    • Show more
    Location
    De Pere, Wisconsin
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed

    Techtonic Marketing Services

    • Digital Strategy
    • CRO
    • Digital Marketing
    • SEO
    • Social Media Marketing
    • Content Marketing
    • Email Marketing
    • PPC
    • Market Research
    • eCommerce
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Soba
    • Dypto Crypto
    • The PR Genius
    Data sourced from the agency's DesignRush profile
  • Noteworthy. Quality. Heartfelt.

    Method Q provides marketing solutions for high growth companies. We prioritize giving back...

    Top Services:

    • Content Marketing
    • Public Relations
    • Digital Services
    • Logo Design
    • Web Design
    • Show more
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed

    Method Q Services

    • Content Marketing
    • Public Relations
    • Digital Services
    • Logo Design
    • Web Design
    • Web Development
    • Video Production
    • Graphic Design
    • Market Research
    • Social Media Marketing
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Cyderes
    • Stashlete
    • Simeio
    Data sourced from the agency's DesignRush profile
  • Start Signing Clients On-Demand

    BEC Growth is a specialized B2B cold email and client acquisition agency that helps service-based & product companies generate consistent outbound leads and add an additional $30,000 to $100,000+ in revenue within 90 days using cold email only...

    Top Services:

    • Digital Strategy
    • Public Relations
    • Digital Marketing
    • Email Marketing
    • Web Development
    • Show more
    Location
    Albuquerque, New Mexico
    Number of Employees
    Under 49
    Average Hourly Rate
    $1000/hr
    Minimal Budget
    $1,000 - $10,000

    Bec Growth Services

    • Digital Strategy
    • Public Relations
    • Digital Marketing
    • Email Marketing
    • Web Development
    • AI Development
    • IT Services
    • Business Consulting
    • Market Research
    • Direct Marketing
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • SendPilot
    • Epiphany Scales LLC
    • Chuma
    Data sourced from the agency's DesignRush profile
  • Build. Brand. Grow.

    Since 2005, Quantum Identity Group has helped hundreds of organizations — large and small — develop effective strategies for business success...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • Advertising
    • Content Marketing
    • Branding
    • Show more
    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
    Minimal Budget
    $1,000 - $10,000

    Quantum Identity Group Services

    • Social Media Marketing
    • Digital Marketing
    • Advertising
    • Content Marketing
    • Branding
    • Creative Services
    • Graphic Design
    • Web Design
    • Web Development
    • Market Research
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • McDonald's
    • Honda
    • Samsung
    • Toll Brothers
    • Fusion Worldwide
    Data sourced from the agency's DesignRush profile
  • Your Business Reimagined

    One80 Consultation helps businesses across Ohio and Pittsburgh & USA generate more leads through high-converting website development, SEO, and local growth strategies. We focus on building websites that dont just look good they drive real calls, traffic, and revenue...

    Top Services:

    • Graphic Design
    • Video Production
    • Branding
    • Web Design
    • eCommerce Development
    • Show more
    Location
    Lyndhurst, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
    Minimal Budget
    $1,000 - $10,000

    One80 Consultation Services

    • Graphic Design
    • Video Production
    • Branding
    • Web Design
    • eCommerce Development
    • Web Development
    • SEO
    • PPC
    • Business Consulting
    • Market Research
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Tri-Link Contractors
    • Grocery Outlet
    • Homewatch Caregivers
    • The Cleaning Authority
    • ATA Martial Arts
    • Back To Garden Clenaing
    • Primacare Clinic
    Data sourced from the agency's DesignRush profile
  • Transformational insights for business growth.

    Protobrand is a technology powered market research consultancy that empowers brands with game-changing insights. With a strong culture of innovation, they apply behavioral science to build cutting edge technology research methods and reveal true consumer motivations...

    Top Services:

    • Market Research
    Location
    Boston, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000

    Protobrand Services

    • Market Research
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • AirBnb
    • Hulu
    • Nestle
    Data sourced from the agency's DesignRush profile

Frequently Asked Questions About Market Research Companies

What market research services do B2B agencies usually offer?

They companies typically provide a broad mix of qualitative, quantitative, and strategic research services to aid businesses in making more data-driven decisions. 

According to Hanover Research's study, these are the market research projects that businesses are prioritizing: 

  • Market evaluation (45%): Examining a product or brand’s viability in a market segment by analyzing its size, trends, customer behavior, and competitors. 
  • Customer needs assessment (45%): Conducting interviews, surveys, and data analysis to understand how a product or service addresses the customer’s needs. 
  • Customer satisfaction (43%): Measuring how customers feel about a product or service through feedback forms, surveys, and sentiment analysis. 
  • Market trend forecast (42%): Studying historical data (e.g., sales, consumer behavior, economic trends) to predict shifts in customer demand and market direction. 
  • Price sensitivity (37%): Also known as price elasticity demand, it how much target customers are willing to pay for a product or service. 
  • Win-loss analytics (31%): Identifying factors that influence buying decisions through sales data analysis, competitor evaluation, and customer interviews. 

What is the difference between a market research company and a marketing research agency?

They study the customers in a specific market, including their needs and behavior. In contrast, marketing research agencies analyze marketing data, such as how to promote and price a product to attract buyers. 

Here’s a detailed breakdown of their differences: 

Market research company Marketing research agency
  • Determines business opportunities in potential markets 
  • Identifies target customers and their market size 
  • Studies the customers’ behaviors, preferences, and needs 
  • Analyzes emerging trends in the target market 
  • Determines brand and product positioning  
  • Evaluates brand perception and health 
  • Identifies marketing channels 
  • Designs marketing and advertising strategies 

How much does it cost to hire one of these companies in the US?

The cost of hiring one of the best market research companies in the US can start at $800-$1,500 per respondent. However, prices can reach beyond $4,000-$10,000 per interview session per respondent if the project needs more in-depth, in-person interviews. 

The final bill will depend on service scope, coverage, methodology, fieldwork timelines, and target markets.  

Here’s an approximate price of the different types of market research: 

  • Online survey: $10,000-$30,000+ for 400 completed answers in a single market 
  • Phone surveys: $15,000-$30,000+ for 400 completed answers in a single market 
  • Mail survey: $10,000-$25,000+ for 400 completed answers in a single market 
  • Simple in-person surveys: $20,000-$50,000+ for 400 completed answers 
  • In-depth interviews: $10,000-$20,000 for 10 respondents 
  • Focus groups: $7,000-$200,000+ per group 
  • International or multi-market studies: $150,000-$500,000+ 

Are there any additional costs to consider when working with these companies?

While they typically charge per respondent, session, or group; businesses must also account for the following when budgeting for a project: 

  • Respondent incentives, especially for senior decision-makers 
  • Panel access or proprietary databases 
  • Interview length, with longer interview sessions or survey questions requiring more recruitment time or higher incentives 
  • Incidence rate (IR) or the number of people qualified for market research; low IR results in higher costs 
  • International or multi-language sampling, which can range between $150,000 and over $500,000 
  • Advanced analytics or modeling 
  • Extended reporting or executive presentations 

These additional costs typically add 20%–35% to the total project budget.  

What types of B2B companies usually work with market research companies in the USA?

They tend to work with companies that rely on data-driven decisions for growth, positioning, and investment planning.  

Based on The State of Market Research, these are the top industries that the market research professionals work in: 

  • Manufacturing and industrial firms (24%), assessing demand, suppliers, and expansion markets 
  • SaaS and enterprise software companies (19%), validating product-market fit and pricing 
  • Professional services and consulting firms (10%), refining positioning and service differentiation 
  • Wholesale, trade, and logistics (9%), analyzing operational and geographic demand 
  • Non-profit organizations (6%), understanding donor and beneficiary motivations to boost fundraising efforts 
  • B2B eCommerce and marketplaces (4%), optimizing conversion and customer segmentation 
  • Fintech and financial services (4%), evaluating risk, adoption, and customer trust

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